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Pre-Launch
Do your HOMEWORK. Research your category, check out
similar products: landing pages, comments, success rate.
Landing Page. create your assets (image, text, maker
comment, sign up page, video, etc.)
Seed early comments: Email a few enthusiastic users and ask
them to support and provide feedback when you launch.
Posts & Emails. Create your social media posts, emails to
friends and family, etc for launch day.