サービス開発におけるデザイナーのホントの役割 / The true role of service designer

by hirotaka-yoshii

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αʔϏε։ൃʹ͓͚Δ σβΠφʔͷϗϯτͷ໾ׂ גࣜձࣾτΫόΠ ٢Ҫ༟و

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͓͜ͱΘΓ ΘΓͱΤϞΊͷ࿩Λ͠·͢ ͜ΕΛվળͨ͠Β਺ࣈ͕υϯʂΈ͍ͨͳͷ͸ͳ͍

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΅͘ ٢Ҫ༟و Ѫ஌ݝඌுѴࢢग़਎ ৽ଔͰϞόΠϧ$1ʹೖࣾ ૯߹৬ˠσβΠϯ৬ʹస޲ ιʔγϟϧήʔϜ࡞ͬͨΓͱ͔ ΫοΫύουגࣜձࣾ גࣜձࣾτΫόΠ YOSHII Hirotaka

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τΫόΠͱ͸ ʁ

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τΫόΠͱ͸ ങ෺৘ใࣄۀ෦ 2016.7-

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ָ͍͠ങ෺Λɺ ૿΍͢

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τΫόΠͱ͸ εʔύʔҎ֎ʹ΋޿͘ల։ υϥοά ετΞ ΫϦʔχϯά ϗʔϜ ηϯλʔ ۉҰ γϣοϓ Ոి ྔൢళ

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΍ͬͱຊ୊ σβΠφʔͷ໾ׂJTԿʁ

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σβΠφʔͷ໾ׂ σβΠϯͰԿ͔Λղܾ͢Δ

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σβΠφʔͷ໾ׂ Ϣʔβʔͷ՝୊Λղܾ͢Δ

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σβΠφʔͷ໾ׂ Ϣʔβʔͷ՝୊Λղܾ͢Δ ΊͬͪΌେࣄ

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σβΠφʔͷ໾ׂ Ϣʔβʔͷ՝୊Λղܾ͢Δ 5)& ϢʔβʔϑΝʔετ

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σβΠφʔͷ໾ׂ Ϣʔβʔͷ՝୊Λղܾ͢Δ ͲΜͲΜ΍Ζ͏

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σβΠφʔͷ໾ׂ Ϣʔβʔͷ՝୊Λղܾ͢Δ ࠓճ͸ গ͠੾ΓޱΛม͑ͯ

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σβΠφʔͷ໾ׂ Ϣʔβʔͷ՝୊Λղܾ͢Δ

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σβΠφʔͷ໾ׂ ՝୊ҙࣝΛ௒͑ΔՁ஋Λఏڙ͢Δ

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Α͋͘Δ΍ͭ ō ఆྔɾఆੑ෼ੳ ΠϯλϏϡʔFUD ػೳվળʙݕূ

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Α͋͘Δ΍ͭ ō ఆྔɾఆੑ෼ੳ ΠϯλϏϡʔFUD ػೳվળʙݕূ ϚʔέοτΠϯ ࢥߟ

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ٯ͔Βߟ͑ͯΈΔ ō ϓϩμΫτൃ৴ʹΑΔ ৽͍͠Ձ஋ͷఏڙ

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ٯ͔Βߟ͑ͯΈΔ ō Ձ஋ೝࣝ ϓϩμΫτൃ৴ʹΑΔ ৽͍͠Ձ஋ͷఏڙ

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ٯ͔Βߟ͑ͯΈΔ ō Ձ஋ೝࣝ ϓϩμΫτൃ৴ʹΑΔ ৽͍͠Ձ஋ͷఏڙ ϓϩμΫτΞ΢τ ࢥߟ

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ͦΕͬͯϢʔβʔϑΝʔετͳͷ ϚʔέοτΠϯࢥߟ ͜Μͳ΍ͭ ΄͍͠ͳʙʹ Ԡ͑Δ ϓϩμΫτΞ΢τࢥߟ ͜Μͳ΍ͭ Α͘ͳ͍ʁΛ ఏڙ͢Δ

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ͦΕͬͯϢʔβʔϑΝʔετͳͷ τΫόΠΛ࢖͏ͱ ศརʂ τΫόΠΛݟͯΔͱ ָ͍͠ʂ ϓϩμΫτΞ΢τࢥߟ ϚʔέοτΠϯࢥߟ

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݁ՌͲͬͪ΋ϢʔβʔϑΝʔετ ݦࡏత ϢʔβʔϑΝʔετ જࡏత ϢʔβʔϑΝʔετ ϓϩμΫτΞ΢τࢥߟ ϚʔέοτΠϯࢥߟ

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ֻ͚߹ΘͤͰαʔϏεΛେ͖͘͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢

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ֻ͚߹ΘͤͰαʔϏεΛେ͖͘͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ TO BEΛඳ͘͜ͱ ͜͏ͳΓ͍ͨɺ͜͏͋Δ΂͖ɺ͜͏͍ͨ͠

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Α͏΍͘ ࣄྫ

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τΫόΠͱ͸ εʔύʔҎ֎ʹ΋޿͘ల։ υϥοά ετΞ ΫϦʔχϯά ϗʔϜ ηϯλʔ ۉҰ γϣοϓ Ոి ྔൢళ

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τΫόΠͱ͸ ৯඼ۀଶҎ֎ʹ΋޿͘ల։ υϥοά ετΞ ΫϦʔχϯά ϗʔϜ ηϯλʔ ۉҰ γϣοϓ Ոి ྔൢళ Ϣʔβʔ͕ଟ͘ٻΊΔ΋ͷ͸ εʔύʔͷνϥγ৘ใ

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εʔύʔಛԽܕͷ ৘ใઃܭɾσβΠϯ 198円税抜 258円税抜円税円税抜 300円税抜 545円 8円税抜 99税抜 8円税抜税抜 2,790 77

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͜Εͦ͜

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͜Εͦ͜ ΋ͬͱݸੑग़ͤͳ͍͔ͳʙ

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ϑΥϯτͷҹ৅͕ڧͦ͏ 198円税抜 ۃଠΠλϦοΫ Έͳ͗Δಛചײ

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΢ΣΠτ෼͚ͨΒΑ͘ͳ͍ʁ 198円税抜 198 198 Regular Bold Italic Heavy Italic

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৭΋෼͚ͨΒ͍͍Μ͡Όͳ͍ʁ 198 198 198 198 Regular Bold Italic Regular Bold Italic $red $red $black $black

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ͪͳΈʹ ݪܕ͸ ΦʔϓϯϥΠηϯε 8FCϑΥϯτར༻Մ Roboto

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(MZQITͰฤू

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ϨΠΞ΢τͷύλʔϯ΋૿΍ͯ͠ΈΑ͏

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શମతͳख৮Γײ΋ϓϩτλΠϓ

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͍͍ײͩͬͨ͡ͷͰ·ͱΊͯΈͨ

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͍͍ײͩͬͨ͡ͷͰ·ͱΊͯΈͨ ૣ͘ίϨ΍Ζ͏ ͱ͍͏ۭؾ͕Ͱ͖Δ

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։ൃϥΠϯʹ৐Δ

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։ൃϥΠϯʹ৐Δ σβΠϯυϦϒϯͰ ਐΊΔ։ൃ

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ࣗ༝ݚڀΛॏͶΔ ඇެ։

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ࣗ༝ݚڀΛॏͶΔ ࣗ༝ݚڀΛॏͶΔ

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ࣗ༝ݚڀΛॏͶΔ ࣗ༝ݚڀΛॏͶΔ ૣ͘ίϨ΍Ζ͏ ͱ͍͏ۭؾ͕Ͱ͖Δ

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ ݴ༿Ͱ͸఻ΘΒͳ͍

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ ͲΜͲΜՄࢹԽ

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ ͲΜͲΜϓϩτλΠϓ

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ ੍໿͸͋·Γߟ͑ͳ͍ Ϧιʔε ,1* ։ൃ޻਺ ച্ εέδϡʔϧ ࣮ݱੑ

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ TO BEΛඳ͘͜ͱ ͜͏ͳΓ͍ͨɺ͜͏͋Δ΂͖ɺ͜͏͍ͨ͠

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αʔϏεͷՁ஋Λ࠷େԽ͢Δ ͜ΜͳΜͳͬͨΒ Α͘ͳ͍͔͢ TO BEΛඳ͘͜ͱ ͜͏ͳΓ͍ͨɺ͜͏͋Δ΂͖ɺ͜͏͍ͨ͠ σβΠφʔ͕ ՌͨͤΔ໾ׂ

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ҰݴͰݴ͏ͱ ͜ΕΑ͘ͳ͍͔͢ʁ ΛσβΠϯ͢Δ

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͓ܾ·ΓͷΞϨ ͦΜͳσβΠφʔΛ ืू͍ͯ͠·͢ σβΠφʔυϥϑτʹ΋ࢀՃ͠·͢

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THANK YOU!