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άϥϑΟοΫσβΠφʔ͸ %9Ͱ͖Δ͔ʁ

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ߥҪ ߁߽ ʗ Yasuhide Arai ΞʔτσΟϨΫλʔɾάϥϑΟοΫσβΠφʔɻ 2003೥ – 2018೥ɺ೔ຊσβΠϯηϯλʔࡏ੶ɻ ओʹاۀͷϒϥϯυߏஙͷͨΊͷΫϦΤΠςΟϒΛల։ɻ ฏߦ࣮ͯ͠ݧతͳάϥϑΟοΫ࡞඼ͷ੍࡞ɺൃද΋͓͜ͳ͏ɻ ݱࡏ͸ΞʔτσΟϨΫλʔͱͯ͠ɺϑΥʔσδοτʹࡏ੶ɻ σδλϧྖҬʹ෯Λ޿͛ɺαʔϏε΍ϓϩμΫτ౳ͷΞʔτ σΟϨΫγϣϯɺϒϥϯσΟϯάΛखֻ͚Δɻ ONE SHOW DESIGN ۚ৆ ۜ৆ɺD&AD ۜ৆ɺ χϡʔϤʔΫADC ۜ৆ͳͲɻ

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άϥϑΟοΫσβΠϯۀք ˣ σδλϧ ʢαʔϏεɺϓϩμΫτͳͲࣄۀ΍Ϗδωεʹ͍ۙྖҬʣ

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σδλϧ͕લఏʹ͋Δੈք σδλϧʹΑͬͯ Ϣʔβʔ͸ಘ͍ͨ৘ใ͚͕ͩखʹೖΔΑ͏ʹͳΓ ϑΟʔυόοΫ͕໌֬ʹͳͬͨ

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ʮӽڥʯͱΑ͘ݴΘΕΔ͕ ࠓ·Ͱͱҧ͏ྖҬʹೖͬͯ ৽͍͠εΩϧΛऔಘ͍ͯ͘͠

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աڈɹ74ɹະདྷ ༧૝Ҏ্ʹোน͕ଟ͍

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ݩʑછΈ෇͍͍ͯΔ΋ͷ ɾ࢖͖ͬͯͨ೴ͷ෦෼ ɾ׳Ε਌͠Μͩײ֮ ɾ๊͖ଓ͚͍ͯΔಌΕ ɾ༨ܭͳϓϥΠυ

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؀ڥΛม͑Δ͜ͱͱ͸ ɾҧ͏ϧʔϧͷதʹ์Γࠐ·ΕΔ ɾࣗ෼ͷೳྗΛਖ਼͘͠೺Ѳ͍ͯ͠Δਓ͕͍ͳ͍ wΧϧνϟʔ͕ҧ͏ɺ࢖͍ͬͯΔݴޠ͕෼͔Βͳ͍ w৺ཧత҆શੑ͕ۃΊͯ௿͍ঢ়ଶ

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ϓϩδΣΫτͷ޻ఔ ༧૝ ݱঢ়͍࣋ͬͯΔೳྗͰͰ͖Δ͜ͱ

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࣮ࡍ ϓϩδΣΫτͷ޻ఔ ݱঢ়͍࣋ͬͯΔೳྗͰͰ͖Δ͜ͱ

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͋͑ͯࣗ෼ͷͨΊʹ༻ҙ͞Ε͍ͯΔ࢓ࣄ͸ͳ͍

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ʮӽڥʯͱ͍͏Ϩϕϧ͡Όͳ͘ ʮ5SBOTGPSNBUJPOʯܗ࣭స׵

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ʮ5SBOTGPSNBUJPOʯܗ࣭స׵ ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ

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໭Εͳ͍͘Β͍มΘͬͯ͠·͓͏ʂ αφΪͷத਎͕υϩυϩʹͳ͍ͬͯΔΑ͏ʹ

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ͱΓ͋͑ͣҰճແʹ͢Δ

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Ͳ͏͍͔ͯ̍͘͠ ϓϩδΣΫτͷ޻ఔ

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ಛघͳ͜ͱ͸Ͱ͖Δ͕ɺ౰ͨΓલͷ͜ͱ͕Ͱ͖ͳ͍

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ɾ࣋ͬͯΔ΋ͷΛࣺͯˠ৽͍͠΋ͷΛ਎ʹ͚ͭΔɺͱࢥͬͯ΍ͬͨ ʢʮҰ୴ֶࣺͯͯ΅͏ʯͷ࢟੎͸ͱͯ΋େࣄʣ ɾ͚ͲͰ͖ͳ͍͜ͱ͸ѹ౗తʹͰ͖ͳ͍ͱؾͮ͘ʢਓͷ࿩ฉ͚ͳ͍ʜʂʣ ɾࣗ෼ͷೳྗΛ͜ͷ؀ڥͰແཧ΍Γ׆͔͢ͱͨ͠ΒͲ͏ͩΖ͏ʁ ɾ࢖͖ͬͯͨ೴ͷ෦෼͕ҧ͏ɺ਎ʹ͚͖ͭͯͨ΋ͷ͸ݏͰ΋࢒Δ ɾશ͘ҧ͏΋ͷͱͯ͠׆͖ͨΓɺࠞͥͯ৽͍͠΋ͷʹͳͬͨΓ͢ΔͷͰ͸

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˞ਭ຾࣌ؒΛઈରʹ࡟Βͳ͍

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͕࣌ؒܦͬͯɺগ͠ྫྷ੩ʹݟΕΔΑ͏ʹ

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άϥϑΟοΫ σδλϧ ඃ͍ͬͯͨΓɺݺͼํ͕ҧ͏͚ͩͩͬͨΓ 4UBSU )*4503: 4UBSU

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ද໘ ϓϩμΫτ αʔϏε

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69ɿ6TFSF9QFSJFODFͷຊ౰ͷҙຯ ɾϢʔβʔ͕࢖͍΍͍͔͢ɺड༰͞ΕΔ͔ͷ؍఺͸͔֬ʹ͋Δ ਖ਼ղΛ୳͠ʹ͍͘σβΠϯ ɾͦΕʹै͏ඞཁͳ͍ɺັྗతʹ͠ͳ͖Ό͍͚ͳ͍ہ໘΋͋Δ ਖ਼ղΛͭ͘Γͩ͢σβΠϯ ʹ ʹ

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Ϣʔβʔ ϓϩμΫτ αʔϏε ϢʔβϏϦςΟ ΫϥΠΞϯτ ૝͍

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ʮੈք؍ʯ͸Ϣʔβʔͷதʹ͸ͳ͍ ɾʮ࢖͍΍͍͢ʯΛϢʔβʔʹฉ͘ͷ͸େ੾ ɾ͚ͲɺطଘҎ֎Ͱʮ͜Μͳϒϥϯυ͕޷͖ʯʮ͜Μͳงғؾ͕޷͖ʯ͸ ɹϢʔβʔͷதʹ͸ͳ͍ ɾໝ૝ΛίϯηϓτʹͰ͖ΔσβΠφʔ͕σδλϧʹ͸গͳ͍ ɾੈք؍Λܗʹ͢Δ͜ͱ͕Ͱ͖ΔάϥϑΟοΫσβΠφʔͷڧΈΛ׆͔ͤΔ

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Ϣʔβʔ͡Όͳ͘ϑΝϯΛͭ͘Δ ɾϞϊ͚ͩͱ͍͏Ϗδωε͸ɺ΄΅ଘࡏ͠ͳ͍ ɾࠓޙ΋૿͍͑ͯ͘%$ɹϒϥϯυͷੈք؍uࢥ૝ʹϑΝϯ͕ͭ͘ ɾͦΕʹ͸ໝ૝ʗײੑʗࣗݾத৺ൃ૝͕ඞͣཁΔ ʢºϩδΧϧɺϚʔέࢥ૝ɺϢʔβʔத৺Ͱ͸ੈք؍͸ͭ͘Εͳ͍ʣ

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ϓϩμΫτ΍αʔϏε͸վળ͚ͭͮ͠Δ ɾϢʔβʔ͔ΒͷϑΟʔυόοΫʹରԠ͢Δ଍ݩͷվળ ɾ਺೥ޙͷ·ͩଘࡏ͠ͳ͍Ϣʔβʔ૚Λ૝ఆͯ͠ɺ ɹະདྷΛϏδϡΞϧԽ͠ͳ͚Ε͹͍͚ͳ͍࣌΋͋Δ

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ϏδϡΞϧͰݟͤΒΕΔೳྗ ৘ॹ໘Ͱૌ͔͚͑ΒΕΔೳྗ ʢͦͷϝΧχζϜΛ͋Δఔ౓ཧղ͍ͯ͠Δʣ

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Ͳ͏͍͔ͯ̎͘͠ ΍ΕΔ͜ͱͷౡΛ޿͛Δ ϓϩδΣΫτͷ޻ఔ

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͜ͷ΍Γํ͕ਖ਼͍͠ͱ͍͏όΠΞεΛࣺͯͯ ७ਮͳ໨Ͱඞཁͩͱࢥ͑ΔྲྀΕΛࠩ͠ࠐΉ ϓϩδΣΫτͷ޻ఔ Ͳ͏͍͔ͯ͘͠

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؀ڥΛ ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ ײ֮

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ɹ ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ ɹ Ұճແʹ͢Δ উखʹ্ཱ͕ͪͬͯ͘Δ

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Ξφϩά⁵σδλϧ ײ֮ʹ͍ͭͯ

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ࢴͰදݱ σδλϧͰදݱ ৮ײʢख৮Γʣ ࢹ֮ʴЋʢ೴ʹ఻ΘΔܹࢗʣ ˺

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৮ΕΔ͜ͱ͕Ͱ͖Δ σδλϧͰͰ͖Δ͜ͱ ಛੑɺಈ͖ 㲈 ʮײ֮ʯΛ ʰ෼ࢠϨϕϧ·Ͱ෼ղͯ͠૊׵͍͑ͯΔʱ

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ࣗ෼Λ؀ڥΛײ֮Λ ʰ෼ࢠϨϕϧʹ෼ղͯ͠૊׵͑Δʱ άϥϑΟοΫσβΠφʔͷ%9ͱ͸ʁ

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ɾσβΠφʔืूதʂ άϥϑΟοΫσβΠφʔ͸ ӽڥͰ͸ͳ͘%9Λ