Building great apps
● Think carefully about the UI/UX
● Performance matters
● Alpha/Beta testing
● Take advantage of the platform
○ Instant apps
○ Push notifications
○ Optimize the Play Store page
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App Actions to the rescue!
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2017: Predictive App Row
60% prediction rate
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2017: Predictive App Row
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2018: App Actions
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App Actions
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App Actions - Integrations
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App Actions - Launcher
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App Actions - Smart Text Selection
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App Actions - Play Store
➔ Installed apps
◆ Deep-link into it
➔ Not installed apps
◆ Open details page
◆ Deep-link after installation
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App Actions - Google Assistant
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App Actions - Google Search App
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Integrating App Actions on
your Android app
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Built-in Intents for the Google Assistant
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Built-in Intents
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App Actions: 2 models
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actions.xml - URL Templates
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actions.xml - Structured Data
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actions.xml - Structured Data
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App Actions
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Submit your actions.xml
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Test your actions
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Actions on Google
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Going Beyond Android
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Going Beyond Android
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Going Beyond Android
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Going Beyond Android
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Going Further
Integrating your Android Apps with the
Google Assistant
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Getting Started with App Actions