FUSION_company deck - Speaker Deck

Slide 1

Slide 1 text

NEW ANSWER COMPANY

Slide 2

Slide 2 text

Company Profile

Slide 3

Slide 3 text

FUSION ઃཱ೥݄೔ Company Profile ॅॴ౦ژ౎ौ୩۠ौ୩ 7035"0:"."**' ໾һલాྒྷհɺኍ੉૱ ैۀһ໊ʢۀ຿ҕୗؚʣ ࣄۀΠϯλʔωοτ޿ࠂࣄۀ χϡʔάοζࣄۀ

Slide 4

Slide 4 text

VISION

Slide 5

Slide 5 text

MISSION

Slide 6

Slide 6 text

VALUE

Slide 7

Slide 7 text

୅දऔక໾/Creative Director લ ా ྒྷ հ औక໾/Business Producer ኍ ੉ ૱ ࣥߦ໾һ ৿ ຊ ஌ थ ೥גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ ೥גࣜձࣾνϣίϨΠτೖࣾ ೥גࣜձࣾ'64*0/૑ۀ ೥גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ ೥גࣜձࣾ'64*0/૑ۀ ೥ָఱגࣜձࣾೖࣾ ೥(PPHMF+BQBO߹ಉձࣾೖࣾ ೥גࣜձࣾ'64*0/ೖࣾ Management team

Slide 8

Slide 8 text

FUSIONͷ੒௕ੑ 1ظ໨ 2ظ໨ 3ظ໨ 4ظ໨ 5ظ໨໨ඪ 2020೥3݄ौ୩γΣΞΦϑΟε 2020೥5݄৽॓ΦϑΟε 2020೥෋ϲ୩ΦϑΟε 2021೥11݄දࢀಓΦϑΟε 2022೥11݄දࢀಓΦϑΟε૿চ 2021೥4݄ܙൺणΦϑΟε ೥ίϩφՒ૑ۀҎདྷɺॱௐʹۀ੷Λ৳͹͠ଓ͚ɺΦϑΟεҠసΛճ࣮ࢪ

Slide 9

Slide 9 text

History 2021 4݄ɹܙൺणΦϑΟεʹҠస 7݄ɹANA༷ͷ2020ΦϦϯϐοΫɾύϥϦϯϐοΫ  ɹɹ ΩϟϯϖʔϯΛ୲౰ 11݄ɹදࢀಓΦϑΟεʹҠస 2020 3݄ɹFUSIONઃཱ 5݄ɹGongcha JapanΑΓ૬ஊ  ɹɹɹຖ݄ͷۀ຿ҕୗൃ஫    ɹɹɹॳͷݸࣨΦϑΟεΛߏ͑Δ 9݄ɹ෋ϲ୩ΦϑΟεʹҠస 2022 11݄ɹදࢀಓΦϑΟεΛ2ഒʹ૿চ 1݄ɹϕετϕϯνϟʔ100બग़ 4݄ɹϑϦʔΩοΫΛָ͠ΊΔνϟϦςΟΠϕϯτɹɹɹɹɹ  ɹɹʮShibuya Center Charity Free KickʯΛ։࠵ 2023 3݄ɹϛογϣϯɾϏδϣϯɾόϦϡʔΛ࡞੒ 4݄ɹFUSION৽ଔ1ظੜ ೖࣾ ɹ ɹॎܕಈըίϯαϧςΟϯάελδΦʮλςΠνʯൃ଍ 2024 2݄ɹʮࠨ͖͖ͷΤϨϯʯڠࢍ։࢝ 3݄ɹ૑ۀ4प೥ه೦ Tγϟπ࡞੒  ɹɹɹौ୩ϞσΟʹ԰֎޿ࠂΛܝग़ 5݄ɹΤΠεϦʔͱڞಉϓϩδΣΫτΛ࢝ಈ

Slide 10

Slide 10 text

৽ଔʢ໊ʣ ৽ଔʢ໊ʣ ৽ଔʢ໊ʣ ৽ଔ࠾༻ ૑ۀظ໨͔Β৽ଔ࠾༻ʹணख͠ɺ೥ΑΓೖࣾɻத్͚ͩͰͳ͘৽ଔ΋׆༂Ͱ͖Δ؀ڥΛߏங͍ͯ͠·͢

Slide 11

Slide 11 text

WHAT WE DO

Slide 12

Slide 12 text

Advertising

Slide 13

Slide 13 text

ΫϦΤΠςΟϒʷσδλϧΛ࣠ʹ ͋ͨΒ͍͠౴͑Λͭ͘Δ Πϯλʔωοτ޿ࠂඅ͕ɺTV޿ࠂඅΛൈ͍ͯ૿ՃͷҰ్ΛͨͲΔத σδλϧ޿ࠂͷྖҬͰٻΊΒΕΔεΩϧ͕ଟ༷Խ͍ͯ͠·͢ɻ Ҏલ͸ʮ୹ظతͳඅ༻ରޮՌʯ͕ओͳয఺Ͱ͋ͬͨΠϯλʔωοτ޿ࠂ΋ ݱࡏͰ͸σδλϧ্ͷίϛϡχέʔγϣϯϓϥϯχϯά΍ϒϥϯσΟϯάͳͲ ଟذʹΘͨΔ໾ׂ͕ظ଴͞Ε͍ͯ·͢ɻ ͦͷதͰFUSION͸ಠࣗͷϙδγϣχϯάΛங͖͋͛ اըɾΫϦΤΠςΟϒྗͱ޿ࠂઃܭɾӡ༻ྗΛ༥߹ͤ͞ɺੈͷதʹ͋ͨΒ͍͠Ձ஋Λఏڙ͠·͢ɻ '64*0/ͷ޿ࠂࣄۀ͕໨ࢦ࢟͢

Slide 14

Slide 14 text

ࢢ৔ͷมԽͱ୅ཧళͷ໾ׂ = = = = = = = = ೥ ೥ ೥ ೥ ೥ ೥ ೥ ೥ ೥ = = = = = = = = = = = = = = = = = = ৽ฉ ࡶࢽ ϥδΦ ςϨϏ Πϯλʔωοτ Ϛε޿ࠂ / ೝ஌޿ࠂ͸૯߹୅ཧళɺσδλϧ޿ࠂ/֫ಘܕ޿ࠂ͸ઐۀ୅ཧళͱ ៉ྷʹ۠෼͞Ε͍ͯͨ࣌୅͔Βɺࢢ৔؀ڥ͸มԽɻ ʮσδλϧઃܭɾӡ༻ྗ͕͋Δ͏͑ͰɺΫϦΤΠςΟϒྗͷ͋Δ୅ཧళʯ͕ٻΊΒΕ͍ͯΔ ࢀরݩIUUQTXXXEFOUTVDPKQOFXTSFMFBTFIUNM

Slide 15

Slide 15 text

ϒϥϯυ޿ࠂɾ֫ಘܕ޿ࠂͷ͋Γํ ϒϥϯυ޿ࠂ ֫ಘܕ޿ࠂ ϝσΟΞͷଟ༷ԽʹΑͬͯɺࢹௌ཰΋ଟ༷Խ  ৺Λಈ͔͢ΫϦΤΠςΟϒΛͭ͘Γͳ͕Β΋  ഔମผͷࢹௌ཰Λܭࢉͨ͠ߴ౓ͳઃܭ͕Ͱ͖Δ  ΫϦΤΠςΟϒσΟϨΫλʔͷଘࡏ͕ٻΊΒΕΔ࣌୅ μΠϨΫτ޿ࠂʹ܏౗͗ͨ݁͢͠Ռɺ৽ͨͳधཁΛ  ੜΈग़ͤͳ͍ɺ͋ͬͨधཁࣗମ΋ڝ߹૿ՃʹΑΔ  ୣ͍߹͍ܹԽͰʮμΠϨΫτ޿ࠂͷ಄ଧͪʯ͕՝୊ʹ  μΠϨΫτ޿ࠂͰ΋ϒϥϯυΛ࡞ΔΞϓϩʔν͕ඞཁ ͦΕͧΕͷྖҬʹ͓͍ͯ΋ཧ૝తͳΞϓϩʔν͕มԽ͖͍ͯͯ͠Δ

Slide 16

Slide 16 text

ٻΊΒΕΔ࣍ੈ୅ͷΫϦΤΠςΟϒσΟϨΫλʔ ͜Ε͔Βͷ࣌୅ʹඞཁͱ͞ΕΔ ૯߹୅ཧళ ΫϦΤΠςΟϒσΟϨΫλʔ σδλϧ޿ࠂ୅ཧళ μΠϨΫτϓϥϯφʔ ɾߴ඼࣭ͳΫϦΤΠςΟϒ ɾاըྗͷߴ͞ ɾ޿ࠂӡ༻ͷϊ΢ϋ΢ ɾίϛϡχέʔγϣϯઃܭྗ ΫϦΤΠςΟϒσΟϨΫλʔ

Slide 17

Slide 17 text

FUSIONͷڧΈ

Slide 18

Slide 18 text

Πϯλʔωοτ޿ࠂΛѻ͏୅ཧళͰ͋Γͳ͕Βɺઃཱ౰ॳ͔Βϒϥϯυ޿ࠂʹ΋ѹ౗తͳڧΈΛ༗͍ͯ͠Δ ϒϥϯυ޿ࠂച্ μΠϨΫτ޿ࠂച্ 2 2 2 2 2 2 2 2 2 2 2 ϒϥϯυ޿ࠂൺ཰ ฏۉ 58ˋ ϒϥϯυ޿ࠂൺ཰ FUSIONͷಛ௃

Slide 19

Slide 19 text

Strategy ઓུ Digital AD σδλϧϝσΟΞ Creative اըɾΫϦΤΠςΟϒ Production ੍࡞ 4/4 4/4ϝσΟΞ 4&. 4&. %JTQMBZ σΟεϓϨΠ޿ࠂ *OqVFODFS ΠϯϑϧΤϯαʔ 57$. ςϨϏ$. 8&#$. ΢Σϒ$. 4/4 4/4ؔ࿈اը (SBQIJD άϥϑΟοΫ .PWJF ಈը 4UJMM ενʔϧ %FTJHO σβΠϯ 8&# 8&#αΠτ-1αΠτ ޿ࠂࣄۀͷఏڙൣғ ࣾ಺ʹ͸ετϓϥɺ޿ࠂӡ༻ɺΫϦΤΠςΟϒɺϓϩμΫγϣϯͳͲ༷ʑͳνʔϜ͕͋Γɺ ઓཱུҊ͔Βاըɺ੍࡞ɺ޿ࠂӡ༻·ͰҰؾ௨؏Ͱͷ͝ରԠ͕Մೳ

Slide 20

Slide 20 text

޿ࠂࣄۀͱࣄྫ

Slide 21

Slide 21 text

01 02 σδλϧίϛϡχέʔγϣϯΛى఺ͱͯ͠ઓུɺίϯη ϓτɺاըɺΫϦΤΠςΟϒɺ੍࡞ɺΩϟεςΟϯάɺ ޿ࠂ഑৴ͳͲશྖҬҰؾ௨؏ͰɺΫΦϦςΟͷߴ͍ϓϥ ϯχϯάɾ੍࡞Λ͝ఏڙ͠·͢ɻ ౷߹σδλϧϚʔέςΟϯά ίϛϡχέʔγϣϯࣄۀ෦ ॎܕΫϦΤΠςΟϒاը੍࡞ɾΠϯϑϧΤϯαʔσΟϨ Ϋγϣϯɾ޿ࠂ഑৴ͳͲॎܕಈը޿ࠂʹ·ͭΘΔ͢΂ͯ ͕Ұؾ௨؏Ͱ࣮ࢪՄೳͰ͢ɻ ॎܕಈը ίϯαϧςΟϯά ελδΦ λςΠν FUSIONͷ޿ࠂࣄۀ

Slide 22

Slide 22 text

શ೔ຊۭ༌ʛ౦ژΦϦϯϐοΫɾύϥϦϯϐοΫ ࣄྫɾऔҾઌاۀʢҰ෦ʣ )FOLFMʛHPUCϘϯσΟϯάɾϝλϦοΫε )FOLFMʛHPUCϘϯσΟϯάɾϝλϦοΫε "#"#"ʛ"#"#"ʮ͓فΓϝʔϧΈ͘͡ʯ ΩϦϯϗʔϧσΟϯάεʛεϩʔυϦϯΫ ίϩϓϥʛനೣϓϩδΣΫτʮࢲཱ஡۽ֶԂʯ ήΦʛ͔͋ͬͨε΢Σοτ ϨΞδϣϒʛεϚʔτϝιου ΫϨσΟηκϯʛηκϯύʔϧɾΞϝϦΧϯɾΤΩεϓ ϨεɾΧʔυ 1IPUPTZOUIʛ"LFSVOೖୀࣨ؅ཧγεςϜ ೔ຊίʔϓڞࡁੜ׆ڞಉ૊߹࿈߹ձʛίʔϓڞࡁʮ ʬ͚͍ͨ͋͢ʭδϡχΞίʔεʯ ΧϓίϯʛϞϯελʔϋϯλʔύζϧΞΠϧʔΞΠϥ ϯυʰϞϯϋϯύζϧʱ

Slide 23

Slide 23 text

New Business

Slide 24

Slide 24 text

೥ΑΓɺ৽نࣄۀͱͯ͠ʮχϡʔάοζࣄۀʯΛελʔτ χϡʔάοζࣄۀ ୈ஄ϓϩμΫτͱͯ͠ʰ5"5504UJDLFSʱΛϦϦʔε͍ͨ͠·ͨ͠ɻ

Slide 25

Slide 25 text

Social

Slide 26

Slide 26 text

'64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃలɾ՝୊ղܾʹ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ SOCIAL SHIP SKY GALLERY 2025೥೥լঢ়ɻւ༸ϓϥενοΫͰ੍࡞ ഇߍ࠶ੜΛਐΊΔೆ๪૯ࢢͷ4)*1ʹͯɺੈք֤஍ͰࡱӨ͞Εͨಈ෺ͨͪͷ ࣸਅ఺ΛҰ෦͸౳਎େαΠζͰలࣔɻੜ෺ଟ༷ੑ΍஍ٿ؀ڥͷ՝୊Λܒൃ εςʔΫϗϧμͷօ͞·ͷ͓ྗʹͳΔͷ͸ɺ΋ͪΖΜͷ͜ͱɻ ஍ٿ؀ڥ΍ɺਓʑͷ฻Β͠ʹ΋޲͖߹͏ձࣾͰ͋Γ͍ͨͱࢥ͍·͢ɻ

Slide 27

Slide 27 text

'64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃలɾ՝୊ղܾʹ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ SOCIAL SHIBUYA Center Charity Free Kick ݄೔ʮौ୩ͷ೔ʯʹौ୩ηϯλʔ֗ͰϑϦʔΩοΫΛ ָ͠ΊΔνϟϦςΟΠϕϯτΛɺ4)*#6:"$*5:'$ͱڞಉͰ։࠵ɻ ηϯλʔ֗ͱ͍͏ཱ஍ͱɺϑϦʔΩοΫͱ͍͏ΧδϡΞϧ͞Ͱɺ ଟ͘ͷएऀ͕ࢀՃ͢ΔιʔγϟϧΞΫγϣϯͱͳΓ·ͨ͠ɻ

Slide 28

Slide 28 text

'64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃలɾ՝୊ղܾʹ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ SOCIAL ौ୩ϦϞʙτଔۀϥΠϒ GRAM PROJECT ίϩφ΢ΠϧεͷӨڹͰɺଔۀϥΠϒͷ։࠵͕ةͿ·ΕΔֶੜͨͪͷूେ੒ ͷ৔Λ4)*#6:"5465":"ʹͯ͝ఏڙɻ ίϩφײછ֦େ๷ࢭʹ޲͚ͨऔΓ૊ΈɻίϛϡχέʔγϣϯͷྗͰ ෱ࢱࢪઃʹ͓͚ΔӴੜ؅ཧͷश׳ԽΛ໨ࢦ͢ϓϩδΣΫτͰ͢ɻ

Slide 29

Slide 29 text

Culture

Slide 30

Slide 30 text

ण࢘԰ΛΦʔϓϯͨ͠Γɺ໺֎ֶशʹ͍ͬͨΓɺʮҿΈձʯͷ࿮ʹͱΒΘΕͣاը͠ɺશһͰָ͠Έ·͢ɻ ࣾ಺ΠϕϯτɾҿΈձ

Slide 31

Slide 31 text

Πέ΢νΦʔΨχοΫͱڞಉ੍࡞ͨ͠λΦϧ΍ɺ؀ڥʹ഑ྀͨ͠஛ͷࣃϒϥγͳͲɺͩ͜ΘΓͷ٧·ͬͨάοζͷ਺ʑɻ FUSIONάοζɾ͓౔࢈

Slide 32

Slide 32 text

ࣾһͷ޷ح৺Λܹࢗ͠ɺࣾ಺ίϛϡχέʔγϣϯͷ׆ੑԽͤ͞Δɻ'64*0/ʹͱͬͯେ੾ͳจԽͷͻͱͭͰ͢ɻ FUSIONே͝͸Μ

Slide 33

Slide 33 text

ιϑΝ੮΍௕صΛऔΓೖΕɺؾ෼ʹԠͯ͡ಇ͘৔ॴΛબ΂Δ؀ڥΛ੔͍͑ͯ·͢ɻ ͻͱΓͰूதͯ͠औΓ૊Ή͜ͱ΋ɺࣾһಉ͕࢜׆ൃʹަྲྀ͠ɺ৽ͨͳΞΠσΞΛੜΈग़͢͜ͱ΋Ͱ͖ΔۭؒͰ͢ɻ ΦϑΟε؀ڥ ' খ ձ ٞ ࣨ ' ࣥ ຿ ࣨ ' Ԡ ઀ ࣨ ' ࣥ ຿ ࣨ ' த ఉ ' ࣥ ຿ ࣨ ʴ ௕ ص

Slide 34

Slide 34 text

௚ۙೖࣾࣾһͷ͝঺հ

Slide 35

Slide 35 text

ࣾһ঺հ Akira Kobayashi CM੍࡞ձࣾɺOgilvy JapanɺADKʹͯϓϩσϡʔαʔͱ༷ͯ͠ʑͳ اۀ΍ϒϥϯυͷ޿ࠂɺίϛϡχέʔγϣϯ੍࡞ʹैࣄɻADKͰ͸ہ ௕ɾຊ෦௕ิࠤͱͯ͠Ϛωδϝϯτۀ຿΋ܦݧɻ2024೥9݄ɺ FUSIONೖࣾɻϚε͔ΒσδλϧɺΞΫςΟϕʔγϣϯྖҬ·Ͱ޿ൣ ғʹ୲౰ɻ Daisuke Aso ೔ຊେֶܳज़ֶ෦ଔɻ޿ࠂ੍࡞ձࣾϑΥτϓϩσϡʔαʔͱ੍ͯ͠࡞ ݱ৔εΩϧΛຏ͘ɻຊۀͱฒߦͯࣸ͠ਅू΍اըలͷσΟϨΫγϣϯ ϓϩδΣΫτΛ্ཱͪ͛ਫ਼ྗతʹ׆ಈɻͦͷޙɺʢגʣVONS picturesʹೖࣾɺө૾ɺάϥϑΟοΫɺWEBͱϓϩσϡʔεྖҬΛ޿ ͛Δɻ2024೥ɺFUSIONʹδϣΠϯɻ Tomoko Tanaka Saatchi & Saatchi FallonɺBeacon CommunicationsɺGrey Worldwide ͳͲͷ֎ࢿܥ޿ࠂ୅ཧళ΍޿ࠂ੍࡞ձࣾͰΞʔτσΟϨΫλʔ΍σβ Πφʔͱͯ͠ɺTVCMɺWEBϜʔϏʔɺάϥϑΟοΫσβΠϯɺύο έʔδσβΠϯͳͲϒϥϯυ޿ࠂͷاը੍࡞΍ΞʔτσΟϨΫγϣϯ Λ෯޿͘୲౰ɻ2024೥FUSIONೖࣾɻ

Slide 36

Slide 36 text

ࣾһ঺հ Miki Taguchi גࣜձࣾJ.C.SPARKɺגࣜձࣾnakajima takahisa designʹͯάϥ ϑΟοΫσβΠφʔͱͯ͠ɺ޿ࠂɺύοέʔδσβΠϯɺϩΰσβΠ ϯɺwebσβΠϯ౳෯޿͘୲౰ɻ2024೥ʹΞʔτσΟϨΫλʔͱͯ͠ FUSIONೖࣾɻ Kei Tsuzuki 2018೥αΠόʔΤʔδΣϯτʹ৽ଔೖࣾɻ໿6೥ؒΞΧ΢ϯτϓϥϯ φʔͱͯ͠Ӧۀʹैࣄɻ࣮੷Λݩʹͨ͠໰୊ఏى͔ΒKPIઃܭΛߦ ͍ɺೝ஌ࢪࡦ͔Β֫ಘࢪࡦ·ͰͷཱҊͳͲ෯޿͘ܦݧɻ2024೥ʹϏδ ωεϓϩσϡʔαʔͱͯ͠FUSIONೖࣾɻ Ryo Kikkawa 1990೥ੜ·Εɻඒ༰ࢣΛ໨ࢦ͢΋࠳ં͠ɺө૾ۀքΛ໨ࢦ͢ɻTV൪ ૊ͷAD΍MVͷPMΛܦͯɺલ৬ͷC3FilmͰϓϩσϡʔαʔͱͳΓ FUSION΁δϣΠϯɻTV൪૊͔ΒΦϑϥΠϯΠϕϯτ·Ͱ෯޿͍ϓϩ σϡʔε͕࣋ͪຯɻ