How & why the history of
SEO will help us plan for
the future of search
Tom Vaughton
Varn
https://www.linkedin.com/in/tomvaughton/
https://www.slideshare.net/varnmedia
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What 24 years working in SEO has
taught me about what comes next
#BrightonSEO
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#BrightonSEO
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The search engines completely changed
how we discovered information
#BrightonSEO
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There has been huge change
#BrightonSEO
But some things always stay the same
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#BrightonSEO
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#BrightonSEO
“I very frequently get the question
‘What’s going to change in the next 10
years?’
I almost never get the question
‘What’s not going to change in the next 10
years?’ ”
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#BrightonSEO
Catching the next SEO wave
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The principles of impactful SEO have
stayed the same
#BrightonSEO
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The eight principles of long term SEO
#BrightonSEO
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1. The point of search engines was to
make information easy to find
That’s still the same today
#BrightonSEO
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2. Over time you WILL make more profit
with organic search over paid
#BrightonSEO
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3. Relevant high quality content still rules
#BrightonSEO
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4. Always align with Google’s roadmap
Don’t try to trick it
#BrightonSEO
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5. There is no silver bullet
#BrightonSEO
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6. Never stop learning
#BrightonSEO
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7. Link building is irrelevant
unless you build your brand
#BrightonSEO