Creating HTML Emails Can Be Fun

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creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails creating html can be fun emails

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Once upon a time Once upon a time Once upon a time

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In a land not too far away... In a land not too far away... In a land not too far away...

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I like-a you do da email

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The End of the awkward third-person fairy tale The End of the awkward third-person fairy tale The End of the awkward third-person fairy tale

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emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! ! emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! ! emails sent from multiple sources changing service marketing needs editing access we might change again soon ! ! ! !

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http://wikicedia.net/images/4/45/Cool-story-bro.jpg

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Responsive? Responsive? Responsive? Responsive?

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it for Go it for Go it for Go

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17 17 17

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17 + 17 + 4 38 17 + 17 + 4 38 17 + 17 + 4 38

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autonomy mastery purpose autonomy mastery purpose autonomy mastery purpose

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http://blog.mailchimp.com/mobile-email-research

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46% 46% 46%

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Delight Delight Delight

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https://litmus.com/blog/mobile-opens-hit-record-high-of-47

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80% 80% 80% http://www.bizreport.com/2013/03/bluehornet-302-unsubscribe-on-receipt-of-a-badly-formatted-m.html

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$ $ $

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Successes Successes Successes

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feedback ftw feedback ftw feedback ftw

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Getting Started Getting Started Getting Started

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It’s not more difficult. It’s not more difficult. It’s not more difficult. too much too much too much

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Create a system Create a system Create a system

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Choose a great service Choose a great service Choose a great service

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Build where comfortable. you are Build where comfortable. you are Build where comfortable. you are

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Embrace the tech Embrace the tech Embrace the tech

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Test in clients Test in clients Test in clients

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Use a service when you can’t Use a service when you can’t Use a service when you can’t

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https://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic/full-view

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Resources Resources Resources campaignmonitor.com/css zurb.com/playground/responsive-email-templates internations.github.io/antwort mailchimp.com litmus.com modernhtmlemail.com Code services book Code services book Code services book

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@dandenney dan@dandenney.com github.com/dandenney/email-design @dandenney dan@dandenney.com kippt.com/dandenney/email-design @dandenney dan@dandenney.com

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Thank you Thank you Thank you