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VINEET TALWAR
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"
Vineet Talwar
2x Startup Founder & CTO with 10+ Years at the
Helm | 100k+ User Growth in MusicTech | Agency,
MarTech & EdTech | Public Speaker | AWS
Certified
WPTV: https://wordpress.tv/speakers/vineet-talwar/
contact@vineet.de
@vineetsktalwar
/in/vineetsktalwar
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#WCSKP
@vineetsktalwar
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https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/
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"
@vineetsktalwar
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https://web.dev/vitals
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Jake Archibald at google i/o16
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https://csshint.com
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https://wordpress.org/about/stats/
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Shared
Dedicated
Cloud
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"
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Source: Reddit
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Lazy Loading
Responsive Images
Use Lighter formats
Image Compression
CDN
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• Lazy loading offscreen images with JS
• ![]()
• WP (5.5 onwards) supports lazy loading
• Libraries: Lozad.js or Lazysizes
• Define Height, Width Attribute to images
explicity to decrease CLS
https://web.dev/browser-level-image-lazy-loading/
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"
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• Tinypng
• Smush
• Optimizilla
• https://images.guide
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• S3+ CloudFront
• Digital Ocean Spaces
• Akamai CDN
• Fastly
• Plugins: W3 Total Cache,
WP Offload S3
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Font Swap
http://fonts.googleapis.com/c
ss?family=Roboto&font-
display=swap
@font-face {
font-family: ‘custom font’;
src: url(..);
font-display: swap;
}
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• Page Cache
• Browser Cache
• Object Cache
• Database Cache
• Transient Cache
• Opcache, Redis, Memcached
• Plugins: W3 Total Cache, WP Super
Cache
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• Use case
• Estimate traffic
• Expectations from visitors
• User Retention
• Test as your end user
• Think abut mobile users first
• A/B Test
• Hotjar Test
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https://developer.wordpress.org/reference/classes/wp_query/
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• Queries are slow
• Multi Dimension Meta Queries
• Multi Dimension Taxonomy Queries
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• Inline Critical CSS: addyosmani/critical,
filamentgroup/criticalcss,
pocketjoso/penthouse
• Load CSS Async: filamentgroup/loadCSS
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• High bootup time
• Defer Third Party Embeds
• Obese Expensive Libraries
• Split the Code
• Preload, preconnect, prefetch,
dns-prefetch
• Minify, Automate minification
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• Compress everything
• Gzip, brotli
• Configure in Web server
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• Minify CSS, Minify JS
• Optimize libraries with webpack:
GoogleChromeLabs/webpack-libs-
optimizations
• Plugins: Autoptimize, W3 Total Cache
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• Preconnect Critical Origin
• Preload Critical Scripts
• Prefetch Visible Links
• Priority Hints (For Future)
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• Tracking based with GTM.
• Block Tracking scripts, before cookies are
accepted.
• Load Async
• Scripts On Window Load
• OneTrust, Cookiebot
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• Scale Up and Scale Forward
• Load Balancer Architecture
• Serverless if and when possible
• Elasticsearch for queries
(Elasticpress Plugin)
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• WP_DEBUG,
WP_DEBUG_LOG
• Query Monitor
• Debug Bar
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• Bloats
• Unwanted Plugins
• Optimize DB
• Cleanup wp-admin
• Expiry Header
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Image Source: WP Rocket
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"
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Source: knowyourmeme.com
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And It’s a wrap!
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" Linktree: /vineetsktalwar
@vineetsktalwar