5 ESSENTIAL TOOLS FOR
INTERNATIONAL SEO
by Natalia Witczyk
Slide 3
Slide 3 text
I'M NATALIA
• International SEO
Consultant.
• Based in Barcelona.
• Agency background
(first UK, then Spain).
Natalia Witczyk 3
Slide 4
Slide 4 text
5 SEO Tools
5 SEO
Problems
5 Examples
5 Search
Engines
Today:
Slide 5
Slide 5 text
PROBLEM 1:
UNDERSTANDING
THE SERP
Slide 6
Slide 6 text
In the ever-evolving
landscape of search
engine results pages…
Slide 7
Slide 7 text
No content
Slide 8
Slide 8 text
No content
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
No content
Slide 11
Slide 11 text
No content
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
REASON? MORE THAN JUST
PERSONALIZATION
Right to be
forgotten
Digital
Millennium
Copyright
Act
Government
requests
13
Slide 14
Slide 14 text
INVEST IN VPN
1. See results
from other
countries
2. Get
insights into
competitors
3. Understand
the SERPs
Using a VPN is the only reliable way to
access Google from other countries
Slide 15
Slide 15 text
Natalia Witczyk 15
Slide 16
Slide 16 text
Do I need to connect to
China via VPN to use
Baidu?
Slide 17
Slide 17 text
PROBLEM 2:
DETECTING
INTERNATIONAL
TECH SEO ISSUES
Slide 18
Slide 18 text
MY "FAVOURITE" TECH
INTERNATIONAL SEO ISSUES
1
Language selector not
crawlable
2 Redirects based on IP
3 Language versions
without unique URLs
Slide 19
Slide 19 text
OUR SITE WAS RECENTLY
LAUNCHED INTO 26 NEW
LANGUAGES, BUT THEY
ARE JUST NOT GETTING
INDEXED
New Prospect, last December
Natalia Witczyk 19
Slide 20
Slide 20 text
ISSUES WITH
INTERNATIONAL
CRAWLING?
SCREAMING
FROG!
Turns out all new
language versions
were orphan sites.
Natalia Witczyk 20
Slide 21
Slide 21 text
Language selector not crawlable...
Slide 22
Slide 22 text
No content
Slide 23
Slide 23 text
LANGUAGE SELECTOR + HREFLANG FIX =
Slide 24
Slide 24 text
PROBLEM 3:
KEYWORD
RESEARCH AND
CONTENT IDEAS
Slide 25
Slide 25 text
WE HAVE A VERY
KNOWLEDGEABLE IN
HOUSE WRITER, BUT
THEY HAVE NO IDEA
ABOUT SEO
Natalia Witczyk 25
Slide 26
Slide 26 text
No content
Slide 27
Slide 27 text
No content
Slide 28
Slide 28 text
PROBLEM 4:
TECHNICAL SEO
MONITORING,
INTERNATIONALLY
Slide 29
Slide 29 text
Every single market has a GSC
property and is treated as a client
Slide 30
Slide 30 text
Bing Webmasters: dead easy to set
up, useful mostly for tech SEO
Slide 31
Slide 31 text
Baidu Zhanzhang is hard to verify (need a
Chinese phone number) but necessary!
Slide 32
Slide 32 text
Naver is still present in S.
Korea. Getting verified on
its Webmasters is the
only way to be shown!
Slide 33
Slide 33 text
PROBLEM 5:
RANK TRACKING
BEYOND GOOGLE
Slide 34
Slide 34 text
RANK TRACKING
BEYOND STANDARD SEs
Bing, Yandex, Baidu +++
Slide 35
Slide 35 text
ESSENTIALS FOR INTERNATIONAL SEO
Use a
Good VPN
Audit with
Int Context
Strategise
for the
natives
Master the
Webmaster Tools
Track the
rankings