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Hi. @iamctodd Hola.

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d e s i g n t h i n ki ng

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SERious? WTFAWH? En serio? (como traducir “WTF?”)

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..increasing design activity such as design-related employee training boosted a company's revenue on average by 40% more than other companies over a five-year period.

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..increasing design activity such as design-related employee training boosted a company's revenue on average by 40% more than other companies over a five-year period.

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For sale: Socks. Three. Different Colors. Se vende: Calcetines. Tres. colores variadas.

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Don't turn it into an education program. Turn it into a problem- solving machine. Cynthia Tripp Global Design at P&G

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2 + 2 =

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2 + 2 = 4

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2 + 2 = 3+1

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2 + 2 = 22

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2 + 2 = 22

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STOP LOOKING FOR THE RIGHT ANSWER ¡DejAlo!

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THere isn’t one No Hay

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THere are many Hay un monton

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Naandi treatment center - outside Hyderabad, India

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This is design esto es diseno

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the goal Feasible Desirable viable

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frameworks and frameworks

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IDEO

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IDEO XPLANE

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IDEO XPLANE CHESKIN

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IDEO XPLANE CHESKIN CONIFER

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IDEO XPLANE CHESKIN CONIFER COOPER

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IDEO XPLANE CHESKIN CONIFER COOPER FROG

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IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH

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IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE

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IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE STANFORD Discovery Interpretation Ideation Experimentation Evolution

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STANFORD Discovery Interpretation Ideation Experimentation Evolution

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STANFORD Discovery Interpretation Ideation Experimentation Evolution

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Monday Tuesday Wednesday Thursday Friday STANFORD Discovery Interpretation Ideation Experimentation Evolution

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Your Challenge vuestro Reto

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How might we help Quetsol electrify more families’ homes? ¿como podiriamos ayudar a quetsol que llena casas con luz?

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Not every question needs an answer no es necessaro contestar cada pregunta

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The week’s journey el viaje de la semana

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Monday Tuesday Wednesday Thursday Friday

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Monday Tuesday Wednesday Thursday Friday Intro to CIA Week Videos and Speeches

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design thinking movie screenshot here

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Monday Tuesday Wednesday Thursday Friday Intro to CIA Week Videos and Speeches Design Thinking: Movie

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Monday Tuesday Wednesday Thursday Friday Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie

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Monday Tuesday Wednesday Thursday Friday Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie

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Monday Tuesday Wednesday Thursday Friday Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout Work

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Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout Work

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout Work

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Work

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Work

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Stop Freakout Work

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Stop Freakout Work Finalists Announced

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Wrap-up and Feedback Work Begin Freakout Stop Freakout Work Finalists Announced

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Wrap-up and Feedback Work Begin Freakout Stop Freakout Work Finalists Announced Finalists Rehearse and Refine

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Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Finalists Presentations Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Wrap-up and Feedback Work Begin Freakout Stop Freakout Drink Vino Work Finalists Announced Finalists Rehearse and Refine

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4 hour workshop

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YOU’RE TOO DUMB TO FIGURE OUT IF YOUR IDEA IS ANY GOOD. --Andrew Mason, CEO Groupon eres tan estupido para evaluar tu idea.

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Grades las notas

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50% 35% % 15% Design Thinking Workshop Presentation Peer Eval

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50% 35% % 15% Design Thinking Workshop Presentation Peer Eval Preparation Reframe User-Centered Iterate Diverge Converge Withhold Judging Contribute Process Teamwork Readings Videos

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50% 35% % 15% Design Thinking Workshop Presentation Peer Eval Design Thinking Clarity Quality Q&A Quality User-Centered Feasible Presentation Proposal Reframe Prototype Iterate Test & Feedback

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50% 35% % 15% Design Thinking Workshop Presentation Peer Eval Contribution Quality Awesomeness Teammates

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C.Todd’s grading secrets Mis secretas de las notas

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secret#1: Forget grades Olvida las notas

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secret#2: IT’s OK to F**K Up Puedes meter la pata

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secret#3: FOCUS. Build. Iterate. ENFOCAR. Generar. Iterar.

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LAst Year’s Winners Campeones del ano pasado

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Be a Designer. BE F***ing Good. Ser Un(a) designador(a). Ser La Puta Madre.