Slide 19
Slide 19 text
Marketer helps restaurant partners:
Attracting new customers
Prairie Fire BBQ, London
Offer: 20% off
Return: 51% increase in orders, compared to the previous period
Target audience: New customers
“I really like the way you put so much control back into restaurants’ hands. You
can have an impact fast, and you have the control to stop an offer mid-campaign
if you wanted to. So it’s easy to say, why not give it a try?
Revenue definitely went up [with our first offer]. For a small business, small
changes in revenue have a big effect. And a significant portion of our revenue
comes through Deliveroo.
I was really happy to see is that a component in Marketer is data analysis. You
can see how the offer worked, new customers you added, how many people
viewed your menu. For me the key thing is the ratio between new customers and
existing customers. If you can tweak that ratio, that’s success!”