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Culture Marketing @briandoll 

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Thanks, Alan

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culture the intentional transfer of Marketing is

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What culture are you spreading?

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Are you more like Richard?

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or Billy?

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Everything you do communicates your culture

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Who are you talking to?

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You are not Freddie

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Small tribes of superfans

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Tell Stories

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Jobs to be done, not personas A thousand songs in your pocket

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What is your voice?

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GitHub is: enthusiastic, confident, helpful, patient, warm and classy

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technology engineering bionic cyborg advanced articulation neural interface Actual words used to market this:

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“...provide patients with improved, dexterous control of a prosthetic arm and hand.”

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No content

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You can hug your wife now

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culture the intentional transfer of Marketing is @briandoll 