WEBSITE DESIGN FOR SUCCESS
WHY MOBILE MATTERS
GoogleFest 2016
Karl Hudson Phillips // @khudsonphillips // bluekeyinc.com
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WHAT IS SUCCESS?
The accomplishment of an aim
or purpose
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WHAT IS WEBSITE DESIGN?
The conscious effort
to render meaningful
intent on the web
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SUCCESSFUL WEBSITE DESIGN
Today, your
website or marketing strategy
needs to address the use
of mobile devices
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4 REASONS WHY MOBILE
MATTERS NOW MORE THAN EVER
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MORE INTERNET USE HAPPENS ON
MOBILE DEVICES vs DESKTOP
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MOBILE IMPRESSIONS BY REGION
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Source: https://goo.gl/Bw9PSp
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MOBILE MAKES LOCAL POSSIBLE
Mobile has made
location-specific information
available on-the-go
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MOBILE IS CONVENIENT
It’s become part of
our lifestyle, and offers
more flexibility
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MOBILE IS CONVENIENT
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MOBILE IS CONVENIENT
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MOBILE IS CONVENIENT
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MOBILE IS NOW STANDARD
The attention of your customers
is on mobile devices -
You need to be there too!
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MORE EMAILS ARE OPENED ON
MOBILE DEVICES
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MOBILE EMAIL CONSUMPTION
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Source: http://goo.gl/PG6hzH (2013)
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SEARCH RESULTS FAVOR
MOBILE-FRIENDLY SITES
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SEARCH RESULTS FAVOR MOBILE
● April 2015 - Google Updated Search Algorithm
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SEARCH RESULTS FAVOR MOBILE
● April 2015 - Google Updated Search Algorithm
● Dropped rankings for non-mobile-friendly sites
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SEARCH RESULTS FAVOR MOBILE
● April 2015 - Google Updated Search Algorithm
● Dropped rankings for non-mobile-friendly sites
● Other search engines will follow
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SEARCH RESULTS FAVOR MOBILE
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BAD MOBILE SITES DRIVE
CUSTOMERS AWAY
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SEARCH RESULTS FAVOR MOBILE
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Source: http://goo.gl/Gat9ye
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HOW TO BECOME MORE MOBILE-
FRIENDLY
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BECOMING MORE MOBILE-FRIENDLY
1. Create a separate mobile site
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BECOMING MORE MOBILE-FRIENDLY
1. Create a separate mobile site
2. Create a native mobile app
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BECOMING MORE MOBILE-FRIENDLY
1. Create a separate mobile site
2. Create a native mobile app
3. Create a responsively-designed website
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ADDITIONAL CONSIDERATIONS
Mobile-Friendly
vs.
Mobile-First
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DON’T FALL BEHIND!
Providing your users with a mobile-friendly
experience can be the difference between
keeping their attention or losing their business
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QUESTIONS & ANSWERS
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CONTACT INFORMATION
[email protected]
803-619-3723
linkedin.com/in/karlhudsonphillips
twitter.com/khudsonphillips
www.bluekeyinc.com
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