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WARNING
SOME DESIGNERS MAY FIND
T H E N E X T T A L K
CHALLENGING
V I E W E R D I S C R E T I O N
ADVISED
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Design has arguably
reached its PEAK of influence
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Designers seem more
disillusioned than ever before
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I believe there is a gap
in our view of design
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We’ve been sold an image of design
that’s aspirational but unrealistic.
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“Always design a thing by
considering it in its next
larger context - a chair in a
room, a room in a house, a
house in an environment, an
environment in a city plan “ —
Eero Saarinen.
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“We hold these truths to be
self evident.”
― A
Designer
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The “Field of Dreams” Fallacy
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The “Field of Dreams” Fallacy
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“We wrongly believe to be the
voice/attorney of the user while
there are people in Sales and
Support that talk to customers
every single day and probably
know way more about them“
— Paul Adams
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It doesn’t matter how good your
data is if you haven’t done the
groundwork to ensure an evidence-
based framework for making
decisions is in place before doing
the work of gathering other
evidence.
- Erika Hall
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Designers often think agile is
the problem.
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Perfect is the enemy of good.
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Chasing perfection is also a risk
to our collective wellbeing
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Launch day often feels more like a
wake than a celebration
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Designs midlife crisis
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• Feeling unfulfilled in life
• Questioning Long-Held Beliefs
• Feelings of boredom or meaninglessness
• Impulsive, often rash actions
• Constantly comparing oneself to others
• Intense feelings of nostalgia or regret
• Switching careers (into product, for instance)
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Designers are starting to
question their impact
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A growing interest in
design ethics
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Learning the language
of business
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Design and Business are closer
aligned that you may think
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We need to do a better job
demonstrating the value we
bring
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Often it’s better to show
rather than tell
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“For every dollar
spend on design,
they’d get five
back.”
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A lot of designers live in a
permanent state of abundance
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A lot of business people exist in
a world of limited resources
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Most business leaders are looking
for momentum over perfection
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We think we’re playing chess when
we’re actually playing poker
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What does this all mean?
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We need to stop placing
design at the centre
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Realise we’re playing a
supporting role
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We need to stop fixating over
idealised processes
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And accept the reality of our
situation instead
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And do a better job of
proving the value of design
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If we earn our seat at the table,
lets make sure its a grow-up
chair