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` ` Midlife Crisis DESIGN’S @andybudd

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` ` WARNING SOME DESIGNERS MAY FIND T H E N E X T T A L K CHALLENGING V I E W E R D I S C R E T I O N ADVISED

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` ` Design has arguably
 reached its PEAK of influence

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` ` Designers seem more disillusioned than ever before

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` ` I believe there is a gap
 in our view of design

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` ` We’ve been sold an image of design that’s aspirational but unrealistic.

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` ` “Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan “ — Eero Saarinen.

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“We hold these truths to be self evident.” ― A Designer ` `

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` ` The “Field of Dreams” Fallacy

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` ` The “Field of Dreams” Fallacy

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` ` “We wrongly believe to be the voice/attorney of the user while there are people in Sales and Support that talk to customers every single day and probably know way more about them“ — Paul Adams

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` ` It doesn’t matter how good your data is if you haven’t done the groundwork to ensure an evidence- based framework for making decisions is in place before doing the work of gathering other evidence. - Erika Hall

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` ` Designers often think agile is
 the problem.

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` ` Perfect is the enemy of good.

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` ` Chasing perfection is also a risk to our collective wellbeing

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` ` Launch day often feels more like a wake than a celebration

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` ` Designs midlife crisis

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` ` • Feeling unfulfilled in life • Questioning Long-Held Beliefs • Feelings of boredom or meaninglessness • Impulsive, often rash actions • Constantly comparing oneself to others • Intense feelings of nostalgia or regret • Switching careers (into product, for instance)

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` ` Designers are starting to question their impact

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` ` A growing interest in design ethics

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` ` Learning the language
 of business

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` ` Design and Business are closer aligned that you may think

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` ` We need to do a better job demonstrating the value we bring

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` ` Often it’s better to show rather than tell

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` ` “For every dollar spend on design, they’d get five back.”

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` ` A lot of designers live in a permanent state of abundance

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` ` A lot of business people exist in a world of limited resources

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` ` Most business leaders are looking for momentum over perfection

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` ` We think we’re playing chess when we’re actually playing poker

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` ` What does this all mean?

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` ` We need to stop placing design at the centre

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` ` Realise we’re playing a supporting role

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` ` We need to stop fixating over idealised processes

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` ` And accept the reality of our situation instead

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` ` And do a better job of proving the value of design

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` ` If we earn our seat at the table, lets make sure its a grow-up chair

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` ` @andybudd Thanks Design Leader . Investor . Advisor . Coach

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` ` @andybudd Questions? Design Leader . Investor . Advisor . Coach