לפני שבחרת - איך מעצבים החלטות בגט?

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Max

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Supply Demand VS

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Supply Demand VS

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8:30 Morning Peak 19:00 Evening Peak 15:00 Afternoon Peak Order

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Order Acceptance Rate 8:30 Morning Peak 19:00 Evening Peak 15:00 Afternoon Peak

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Peak Time Paradox Order Acceptance Rate

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Peak Time Paradox Order Acceptance Rate

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Peak Time Paradox

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Source: GQ | Giphy

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Source: GQ | Giphy

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End

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Credit: Rory sutherland

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Credit: Rory sutherland

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Start

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Map Key Decisions

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Default 1

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Do you want to take this ride?

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Accept by default experiment results

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Accept by default experiment results

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Accept by default experiment results +15 -3 +11 0 +10 +8

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Defaults are very powerful.

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Risk metrics are a must !

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Prompt 2

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Need a Break?

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BJ Fogg, PHD Prompt Do you want fries with that?

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B = Motivation Ability Prompt Fogg Behavior model | BJ Fogg, PHD

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Do X   Get Y Driver Promotions screen

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+7% of peak time rides +7% +8% +1 % Percent of participating drivers in the promotion

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Ensure a prompt! Do users know?

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Relativity 3

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$50 $4.5 $5 $2 $25 $10 Decoy Anchoring Prof. Dan Ariely Relativity

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Friday Nights   Tel Aviv

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Money vs Money

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Money vs Certainty

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Future Orders    Hot Future Orders VS

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Conditioned Access

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Sun Mon Tue Wed Thu Fri Sat 5:00-7:00 7:00-9:00 9:00-11:00 11:00-13:00 13:00-15:00 15:00-17:00 17:00-19:00 19:00-21:00 21:00-23:00 23:00-1:00 1:00-3:00 3:00-5:00 15 rides during   weekend nights 35 rides during weekday peak

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Money vs Money   תועיסנ היצקילפאב תועיסנ בוחרהמ

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Money vs Certainty   תועיסנ תווש תוידיתע תועיסנ בוחרהמ

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+18% Driving Time Growth in drivers doing 15 rides during weekends

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Everything is Relative  Understand the decision factors, and use them.

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Ethics

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Check the default 1 1 Ensure a prompt 2 2 Relativity And decision factors 3 3 Align interests * * Map key decision Map key decision Risk and success metrics ! !

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Check the default 1 1 Ensure a prompt 2 2 Relativity And decision factors 3 3 Align interests * * Map Key Decision Risk and success metrics ! !

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Check The Default 1 Ensure a prompt 2 2 Relativity And decision factors 3 3 Align interests * * Map Key Decision Risk and success metrics ! !

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Check The Default 1 Ensure a Prompt 2 Relativity And decision factors 3 3 Align interests * * Map Key Decision Risk and success metrics ! !

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Check The Default 1 Ensure a Prompt 2 Relativity and Decision Factors 3 Align interests * * Map Key Decision Risk and success metrics ! !

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Check The Default 1 Ensure a Prompt 2 Relativity and Decision Factors 3 Align interests * * Map Key Decision Risk and Success Metrics !

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Check The Default 1 Ensure a Prompt 2 Relativity and Decision Factors 3 Align Interests * Map Key Decision Risk and Success Metrics !