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Avoid SEO horror stories with Monitoring! SpeakerDeck.com/diije @diije Julien Deneuville DATABULLE

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@diije #BrightonSEO • Young Search Personality @ SMX Paris 2018 • Oncrawl Ambassador • Twitter : @diije • Blog : databulle.com/blog Hello, my name is Julien • From Reims, France 🍾 • 12+ years XP • Freelancer since 2017 • Tech SEO / Data / Python

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SEO Horror Stories

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@diije #BrightonSEO Scenario It’s Friday, December the 23rd 3:30pm Xmas weekend is about to begin …

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@diije #BrightonSEO Phone call « Hey Julien, our website is disappearing from Google, can you check what’s going on plz? »

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@diije #BrightonSEO That’s not supposed to happen

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@diije #BrightonSEO Pro tip: don’t block Googlebot dii.je/googlebot

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NEVER AGAIN

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How?

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Monitoring?

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@diije #BrightonSEO General idea Problem occurs Solve it Define a test Run test routinely

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Off the shelf

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@diije #BrightonSEO Google Alerts

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@diije #BrightonSEO GA4 Custom Insights How to: dii.je/ga4

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@diije #BrightonSEO Uptime Robot

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@diije #BrightonSEO Scheduled crawls

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@diije #BrightonSEO Custom alerts

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Home-made

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@diije #BrightonSEO Shareable tests

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@diije #BrightonSEO Specific tests

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@diije #BrightonSEO C’est cadeau ! Simple Python 🐍 script to get you started dii.je/monitor ● Add your own data into test_data ● Automate with scheduled tasks

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But what about our de-indexed pages?

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@diije #BrightonSEO Use APIs GSC’s URL Inspection API Daily check for a sample of URLs Send an alert if verdict value isn’t PASS Example script: dii.je/gsc

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Tips & tricks

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@diije #BrightonSEO Strategy Data needs Sample size Frequency

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@diije #BrightonSEO Adapt your alerts

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@diije #BrightonSEO Avoid too many alerts

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@diije #BrightonSEO Regular check-up Are the monitors still running? Are the tests still working? Are the alerts still being sent?

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@diije #BrightonSEO Logs Store tests summary locally to make sure everything runs fine

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@diije #BrightonSEO Test reports For example, weekly recap of tests done / failed

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@diije #BrightonSEO Fire drill Make sure the alerts are sent and everybody reacts accordingly

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@diije #BrightonSEO Time for maintenance Update obsolete tests Fix bugs Add new tests

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@diije #BrightonSEO In a nutshell Take advantage of your existing tools Setup a few monitors Define an advanced monitoring strategy Maintain your monitoring setup

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Keep in touch! @diije / databulle.com