Slide 1

Slide 1 text

%JTQVUFETFOUFODFTVHHFTUJPOUPXBSET DSFEJCJMJUZPSJFOUFE8FCTFBSDI :VTVLF:BNBNPUP ,ZPUP6OJWFSTJUZ [email protected]

Slide 2

Slide 2 text

Q. *TUIF8FCDSFEJCMF

Slide 3

Slide 3 text

4FSJPVTTJUVBUJPOPG8FCDSFEJCJMJUZ ※2 S. Nakamura et al., Trustworthiness analysis of Web search results (ECDL 2007) -BSHFBNPVOUPG TVTQJDJPVT8FCJOGP .BOZQFPQMFUSVTU 8FCTFBSDISFTVMUT 57 43 % % Credible Non-credible Questionnaire on Web search engine More than 50% of medical HP are unauthorized(*1) I can trust Google! ※1 E. Sillence et al., Trust and mistrust of online health sites (CHI 2004)

Slide 4

Slide 4 text

$PX4FBSDIDSFEJCJMJUZPSJFOUFE8FCTFBSDIFOHJOF 7JTVBMJ[FT TDPSFTPG8FCQBHFT POJNQPSUBOU DSFEJCJMJUZDSJUFSJB 1. 2. +VTJDF%JFU(PPEPS#BE 3. 4. F⒎FDUJWFEJFUNFUIPE 4LJQCSFBLGBTUGPSEJFU )$(EJFUJTUIFCFTUXBZ %JFUMBCPSBUPSZ 3DJH5DQN &RYHUDJH 7\SLFDOLW\ 5HSXWDWLRQ )UHVKQHVV 3DJH5DQN &RYHUDJH 7\SLFDOLW\ 5HSXWDWLRQ )UHVKQHVV 3DJH5DQN &RYHUDJH 7\SLFDOLW\ 5HSXWDWLRQ )UHVKQHVV 3DJH5DQN &RYHUDJH 7\SLFDOLW\ 5HSXWDWLRQ )UHVKQHVV 3DJH5DQN &RYHUDJH 7\SLFDOLW\ 5HSXWDWLRQ )UHVKQHVV TFBSDI Coverage and reputation are important! * Enhancing credibility judgment of Web search results, ACM CHI 2011. 2$BO$PX4FBSDI IFMQVTFST "/PUQFSGFDU

Slide 5

Slide 5 text

&MBCPSBUJPOMFWFMUPDSFEJCJMJUZKVEHNFOU 1FPQMF XJUIPVUFYQFSUJTFPSJOUFSFTUDBOOPU OPUJDFTVTQJDJPVTJOGPSNBUJPOTPXFMM )JHI GBNJMJBSJUZ .VDI JOUFSFTU 'PSRVFSZ 4FMFDUTDSFEJCMF 8FCQBHFT 4IBMMPX DSFEJCJMJUZ KVEHNFOU -PX GBNJMJBSJUZ -JUUMFJOUFSFTU 'PSRVFSZ User 4USJDUDSFEJCJMJUZ KVEHNFOU 5 (FUTTVTQJDJPVT QBHFT XJUIPVUOPUJDF

Slide 6

Slide 6 text

&MBCPSBUJPOMFWFMUPDSFEJCJMJUZKVEHNFOU 1FPQMF XJUIPVUFYQFSUJTFPSJOUFSFTUDBOOPU OPUJDFTVTQJDJPVTJOGPSNBUJPOTPXFMM )JHI GBNJMJBSJUZ .VDI JOUFSFTU 'PSRVFSZ (FUTDSFEJCMF 8FCQBHFT 4IBMMPX DSFEJCJMJUZ KVEHNFOU -PX GBNJMJBSJUZ -JUUMFJOUFSFTU 'PSRVFSZ User 4USJDUDSFEJCJMJUZ KVEHNFOU 6 (FUTTVTQJDJPVT QBHFT XJUIPVUOPUJDF 'PSVTJOH$PX4FBSDI NPSFFGGFDUJWFMZ *U`TOFDFTTBSZUPNBLFVTFSTNPSFDBSFGVM JOTFBSDIQSPDFTT

Slide 7

Slide 7 text

3FTFBSDIHPBM %JTQVUFETFOUFODFTVHHFTUJPO GPSTFBSDIRVFSZ .BLFVTFSTNPSFDBSFGVMBCPVUDSFEJCJMJUZKVEHNFOU

Slide 8

Slide 8 text

effective diet method %JTQVUFETFOUFODFTVHHFTUJPOJOTFBSDIQSPDFTT Disputed sentences about “effective diet method” 5IFBULJOT EJFUJTNPSFFGGFDUJWFUIBOPUIFSEJFUNFUIPET )$(EJFUNFUIPEJTRVJUFFGGFDUJWF )JHIQSPUFJOEJFUTBSFUIFNPTUFGGFDUJWF I didn’t know that HCG diet is suspicious!

Slide 9

Slide 9 text

4ZTUFNGMPX *OQVUBRVFSZ &YUSBDU EJTQVUFETFOUFODFDBOEJEBUFTGSPN8FC 3BOL UIFDBOEJEBUFTCZDPOTJEFSJOH UIFJSUZQJDBMJUZRVFSZMJLFMJIPPE %JTQVUFETFOUFODFTVHHFTUJPO

Slide 10

Slide 10 text

&YUSBDUJOHEJTQVUFETFOUFODFTGSPNUIF8FC Core idea 6TFMJOHVJTUJDQBUUFSOTPGEJTQVUFTJHOBM There is no evidence that more effective than other diets available the Raw Food Diet is

Slide 11

Slide 11 text

&YUSBDUJOHEJTQVUFETFOUFODFTGSPNUIF8FC Core idea 6TFMJOHVJTUJDQBUUFSOTPGEJTQVUFTJHOBM There is no evidence that more effective than other diets available the Raw Food Diet is 4JHOBMQBUUFSO %JTQVUFETFOUFODF

Slide 12

Slide 12 text

&YBNQMFTPGMJOHVJTUJDQBUUFSO lno proof that ~ lmistakenly believe that ~ lno evidence that ~ lit is not true that ~ lit is no clear that ~ lmisconception that ~ lmyth that ~ lit is denied that ~ lit is speculated that ~ * Rob Ennals et. al, What is disputed on the Web (WICOW2010) 6TFlUIBUDMBVTFTzUPEFUFDUEJTQVUFT

Slide 13

Slide 13 text

TU TUFQFYUSBDUJOHEJTQVUFETFOUFODFTGSPNUIF8FC Query: effective diet + “no evidence that” is no evidence that Alone causes weight loss. Some weight loss … the use of diet supplements 0CUBJO8FCTFBSDISFTVMUTGSPNTFBSDIFOHJOF &YUSBDUEJTQVUFETFOUFODFTVTJOHEFMJNJUFST “the use of diet supplements alone causes weight loss” (“.”, “,”, “and”, “but”, “where”, etc.)

Slide 14

Slide 14 text

4ZTUFNGMPX *OQVUBRVFSZ &YUSBDU EJTQVUFETFOUFODFDBOEJEBUFTGSPN8FC 3BOL UIFDBOEJEBUFTCZDPOTJEFSJOH UIFJSUZQJDBMJUZRVFSZMJLFMJIPPE %JTQVUFETFOUFODFTVHHFTUJPO

Slide 15

Slide 15 text

OE TUFQSBOLJOHPGEJTQVUFETFOUFODFT rank(s | q) = Pr(s | q) ∝ Pr(s) ((1− λ)Pr(t | M c t∈q ∏ )+ λ Pr(t | M s )) 2VFSZ MJLFMJIPPE MBOHVBHF NPEFM ᶄ )PX GSFRVFOUMZ EPFT B EJTQVUFE TFOUFODF BQQFBS ᶃ )PX NBOZ RVFSZ UFSNT BSF DPOUBJOFE JO UIF TFOUFODF 4NPPUIJOHGBDUPS 2VFSZMJLFMJIPPE -FOHUI T GSFR U Given sentence s & query q , )PXUPDBMDVMBUF

Slide 16

Slide 16 text

5ZQJDBMJUZPGEJTQVUFETFOUFODFT 1S TFOUFODF ≈ TFOUFODF UZQJDBMJUZ 6TF5FYU3BOL GPSDBMDVMBUJPO Typ(s t ) = Sim text (s i ,s j )⋅Typ(s i ) ∑ Rada Mihalcea et. al., TextRank: Brinking Order into Texts (EMNLP2004) )$(EJFUJTFGGFDUJWF 4LJQQJOHCSFBLGBTU XPSLTXFMM &GGFDUJWFEJFUJT)$( )$(EJFUJTUIF NPTUFGGFDUJWFXBZ 1FPQMFMJLF)$( BTEJFUXFMM *GBUFYUIBTNPSFTJNJMBSUFYUT JUDPVMECFNPSFUZQJDBM

Slide 17

Slide 17 text

0VUQVUFYBNQMFT

Slide 18

Slide 18 text

&WBMVBUJPO Relevance )PXSFMFWBOUBSFTVHHFTUFEEJTQVUFETFOUFODFTUPBRVFSZ Alertingness )PXDSJUJDBM XJMMVTFSTCFDPNFBCPVU8FCTFBSDISFTVMUTGPSBRVFSZ XIFOMPPLJOHBUUIFTVHHFTUFETFOUFODFT Usefulness )PXVTFGVM BSFUIFTVHHFTUFETFOUFODFTUPTFBSDIGPS8FCQBHFT BCPVUDSFEJCJMJUZFWJEFODFT Metrics These are effective for enhancing my credibility judgment?

Slide 19

Slide 19 text

&WBMVBUJPONFUIPE  5IFTZTUFNHFOFSBUFE TFOUFODFTGPSBRVFSZVTJOHBNFUIPE  5IF TFOUFODFTXFSFTVHHFTUFE BTTVTQJDJPVTUP FWBMVBUPS  5IFFWBMVBUPSTKVEHFEUIFNXJUIZFTPSOPPOUIFDSJUFSJB  4UFQT  XFSFEPOFGPS RVFSJFTPOUIFNFUIPET $PNQBSFENFUIPET CZVTJOHFWBMVBUPST 0VSNFUIPE UZQJDBMJUZ MJLFMJIPPE :BIPP,FZXPSETVHHFTUJPO 5ZQJDBMJUZ 5%4 vs. Some people doubt the following sentences about effective diets Some people doubt the following sentences about effective diets Some people doubt the following sentences about effective diets

Slide 20

Slide 20 text

2VFSZTFU Category Query Controversy dinosaurs extinction, global warming, earthquake cause, plastic recycling, renewable energy Health effective diet, cancer treatment, mobile phone health, vaccine side effects, caffeine overdose Misunderstanding light bulb inventor, telephone inventor, civil war reason, caesar salad name Food coffee health, grapefruit seed extract benefit, potato poison Finance forex risk, mortgage refinancing, personal debt reduction

Slide 21

Slide 21 text

3FMFWBODF PGTVHHFTUFETFOUFODFTGPSJOQVURVFSZ 0.80 0.70 0.69 0.60 0.67 0.64 1.00 0.93 0.94 0 0.2 0.4 0.6 0.8 1 r@1 r@3 r@5 Ours TYP Yahoo ˔ 2VFSZMPH CBTFE Yahoo IBT UIF IJHIFTU SFMFWBODF ˔ Ours  TYP ˰ RVFSZMJLFMJIPPE NPEFM XPSLT XFMM 33% improved

Slide 22

Slide 22 text

"MFSUJOHOFTT PGTVHHFTUFETFOUFODFTGPSJOQVURVFSZ 0.70 0.63 0.65 0.50 0.57 0.51 0.05 0.07 0.09 0 0.2 0.4 0.6 0.8 1 a@1 a@3 a@5 Ours TYP Yahoo 8JUIOurs & TYP BUMFBTU50% PGTVHHFTUFETFOUFODFT DBMMFEVTFST`BUUFOUJPOUPDSFEJCJMJUZKVEHNFOU

Slide 23

Slide 23 text

6TFGVMOFTT PGTVHHFTUFETFOUFODFTGPSJOQVURVFSZ 0.35 0.45 0.51 0.45 0.52 0.51 0.20 0.23 0.27 0 0.2 0.4 0.6 0.8 1 u@1 u@3 u@5 Ours TYP Yahoo ˔ Ours  TYP BSF CFUUFS UIBO Yahoo ˔ Ours is less useful to search for evidences than TYP?

Slide 24

Slide 24 text

8IZXBTPVSNFUIPEKVEHFEBTMFTTVTFGVM Evaluator’s comment 5IFTVHHFTUFEEJTQVUFEQISBTFTUIFNTFMWFT XFSFPGUFOVTFGVMBTFWJEFODFPSDMVFTUPKVEHF UIFDSFEJCJMJUZPG8FCQBHFTBCPVUHJWFO RVFSJFT4P*KVEHFEUIBU*EJEO`UOFFEUPTFBSDI GPS8FCQBHFTVTJOHUIFN A. .PTUTVHHFTUFEEJTQVUFEQISBTFTXFSF VTFGVMDMVFTJOUIFNTFMWFT 0VSNFUIPEJTFGGFDUJWFFOPVHIUPNBLF VTFSTNPSFDSJUJDBMGPSDSFEJCJMJUZKVEHNFOU Conclusion

Slide 25

Slide 25 text

&SSPSBOBMZTJT Error type Query Suggested disputed sentence Non-relevant potato poison potatoes are fattening (5) Ambiguous global warming global warming was the cause (1) Grammatical error plastic recycling shipping plastics for recycling (3) Difficult to understand telephone inventor agb was not the inventor (2) A. 'BJMVSFUPFTUJNBUFSFMFWBODF B. 'BJMVSFUPTQMJUTFOUFODFT C. 5IFFWBMVBUPSTIBEOPJEFBTBCPVUUFSNT Why? A B C B

Slide 26

Slide 26 text

$PODMVTJPO 5PEBZ`TUBML %JTQVUFETFOUFODFTVHHFTUJPO - More sophisticated disputed sentence extraction - Consideration of sentence comprehensibility - Evidence search to judge credibility of disputed sentences  5PNBLFVTFSTNPSFDSJUJDBMGPSDSFEJCJMJUZKVEHNFOU UIFTZTUFNTVHHFTUTTVTQJDJPVTTFOUFODFT $SFEJCJMJUZPSJFOUFE8FCTFBSDI 'VUVSFXPSL with Thank you so much for your listening, 謝謝!

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

ޮՌతͳμΠΤοτ $POWFOUJPOBMRVFSZTVHHFTUJPO Suggest disputed sentences about search keyword 4VHHFTUSFMFWBOULFZXPSETUPRVFSZ 8PSLTXFMMJGVTFSTDBOOPUTFBSDIXFMM ʢ/PUSFMBUFEUPDSFEJCJMJUZKVEHNFOUʣ &GGFDUJWFEJFU &GGFDUJWFEJFUGPPE &GGFDUJWFEJFUNFUIPE &GGFDUJWFEJFUFYFSDJTF .PTU&GGFDUJWFEJFU &GGFDUJWFEJFUXBMLJOH &GGFDUJWFEJFUNFEJDJOF Related keywords to “Effective diet”

Slide 29

Slide 29 text

2VFTUJPOOBJSFJOFYQFSJNFOUBMFWBMVBUJPO lUsefulness