Baremetrics State of the Metric: Austin 2016

Slide 1

Slide 1 text

State of the Metric Austin 2016

Slide 2

Slide 2 text

‣ Revenue Forecasting JANUARY 2015 ‣ Plan Insights MARCH 2015 ‣ Revenue Insights MAY 2015 ‣ Cohort Analysis JUNE 2015 ‣ Annotations JUNE 2015 ‣ Dunning & Retention SEPTEMBER 2015 ‣ Trendlines NOVEMBER 2015 ‣ Goals FEBRUARY 2016 ‣ SubMRR+ FEBRUARY 2016 ‣ Slack App MARCH 2016 Review: Product

Slide 3

Slide 3 text

‣ Scott joined JULY 2015 ‣ Renee joined DECEMBER 2015 ‣ General Catalyst invested $200k DECEMBER 2015 ‣ Fried joined JANUARY 2016 ‣ Bessemer invested $100k JANUARY 2016 Review: Company

Slide 4

Slide 4 text

$30,988 › $46,604 50% MRR

Slide 5

Slide 5 text

407 › 520 28% Customers

Slide 6

Slide 6 text

$76 › $89 17% ARPU

Slide 7

Slide 7 text

$1,222 › $2,001 64% LTV

Slide 8

Slide 8 text

10.7% › 4.5% 58% User Churn

Slide 9

Slide 9 text

12.8% › 5.7% 55% Revenue Churn

Slide 10

Slide 10 text

Goal: 2016 Proﬁtability

Slide 11

Slide 11 text

Goal: 2016 ‣ Expenses: $80,000/mo ‣ Need: 900 customers

Slide 12

Slide 12 text

Goal: 2016 +45 customers each month

Slide 13

Slide 13 text

How? ‣ Focus, focus, focus ‣ Transparency ‣ Education ‣ Measured action

Slide 14

Slide 14 text

How: Focus ‣ Weekly, monthly & quarterly goals ‣ Don’t over-solve: Ship the smallest solution possible

Slide 15

Slide 15 text

How: Transparency Our own transparency equips other businesses

Slide 16

Slide 16 text

How: Education Teaching is one of the greatest marketing tools available

Slide 17

Slide 17 text

How: Measured Action Regular and consistent testing with measurable results to know what is and isn’t working

Slide 18

Slide 18 text

Mission Our mission is to equip businesses with the tools they need to grow.

Slide 19

Slide 19 text

Values Shared principles on what it will take for us to accomplish our mission.

Slide 20

Slide 20 text

Principles ‣ Be entrepreneurial

Slide 21

Slide 21 text

Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity

Slide 22

Slide 22 text

Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity ‣ High bar for quality

Slide 23

Slide 23 text

Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity ‣ High bar for quality ‣ Relentless focus on success

Slide 24

Slide 24 text

Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity ‣ High bar for quality ‣ Relentless focus on success ‣ Strong sense of purpose

Slide 25

Slide 25 text

Team Five foundations needed to work well together and accomplish our mission

Slide 26

Slide 26 text

Team ‣ Create an environment of trust

Slide 27

Slide 27 text

Team ‣ Create an environment of trust ‣ Have healthy conﬂict

Slide 28

Slide 28 text

Team ‣ Create an environment of trust ‣ Have healthy conﬂict ‣ Commit to decisions

Slide 29

Slide 29 text

Team ‣ Create an environment of trust ‣ Have healthy conﬂict ‣ Commit to decisions ‣ Accountability to decisions

Slide 30

Slide 30 text

Team ‣ Create an environment of trust ‣ Have healthy conﬂict ‣ Commit to decisions ‣ Accountability to decisions ‣ Focus on results