Data-Driven Product Management at Scale Shaun Pearce - CTO Nicolas Hemidy - Product Manager

We make cooking at home simple, straightforward and fun. We deliver a box of wholesome ingredients in exact proportions with step-by-step recipe cards. What does Gousto do?

Personalised menu 30 recipes per week Reduced lead times by 60% 7 delivery days per week Introduced evening delivery

Radishes How do we organise ourselves? Haricots Carrots Mushrooms Artichokes Potatoes The technical components the team builds and maintains in order to expose those features Comp. The features the team needs to develop and maintain in order to effect their metrics Features A way to easily measure the team effectiveness in progressing their mission Metrics Why does the team exist and what are they trying to achieve? Mission = Test Learn Refine Radishes Product Owner Engineers Agile Coach Team Data Analyst Gousto Squads

How did we start?

Start simple Customers Product Owner 3rd party testing platform Configure test & analyse results Get recipes Display modified page Recipe Service R Microservices Send metrics Get variant (JS)

Start simple, fail fast, learn quickly +12% CTR VS

Top tips... (when starting out) Be prepared Top of funnel first Mind your tools

What if we wanted to do more comprehensive testing?

Hypothesis: More veg = happier customers..

Boxes not (only) bits Change box content? Consistent experience? Forecast food? Measure retention?

We need a more capable test platform

Analytics Platform Gousto’s test platform Customers Product Owner Menu variation Configure test Event stream Display modified page Redshift EMR S3 Collector Content Platform Recipe Service R Experiment Service Analyse results

Top tips... (when doing more comprehensive testing) Focus on measuring behaviour Think about the cross device experience Mind performance

We’re hiring twitter: @GoustoTech blog: techbrunch.gousto.co.uk apply: gousto.co.uk/jobs