"Meaningful" over "Useful" to the future mobility FUTOSHI MIZUNO NISSAN MORTOR CORPORATION Global User Experience Design Management Group, Software and User Experience Development Department Connected Car and Services Engineering Division - モビリティ新時代におけるUXResearcherの問い - Photo by Albin Berlin

FUTOSHI MIZUNO Senior User Experience Designer at Renault–Nissan–Mitsubishi Alliance. Certified Human Centered Design Professional(HCD-net認定 ⼈間中⼼設計専⾨家) https://www.linkedin.com/in/futoshimizuno/

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Connectivity Autonomous Drive Shared Electrification New Mobility

Meaningful over Useful What is the "Meaning" of “AUTONOMOUS" ”ELECTRICITY” and “CONNECTED” for the Society, for us...? Photo by Roberto Nickson

Hands-Off Drive！ Autonomous Drive? Photo by Roman Pohorecki So… What?

“If I had asked people what they wanted, they would have said faster horses.” - Henry Ford - Photo byWikiImages

INCREMENTAL(連続的、漸進的) RADICAL(⾮連続的、撹乱的) From Incremental Design To “RADICAL” Design Evolve things incrementally that exist now. (今あるものを進化させてきたアプローチ) ”SOLUTION”

INCREMENTAL(連続的、漸進的) RADICAL(⾮連続的、撹乱的) GAP From Incremental Design To “RADICAL” Design Evolve things incrementally that exist now. (今あるものを進化させてきたアプローチ) Envision and create things radically that don't exist yet. (まだ”ない”モノを創るアプローチ) ”SOLUTION” ”MEANING”

Photo by Daria Shevtsova DEVELOP SOLUTIONS AS MENTIONED…

CONCRETE ABSTRACT ANALYSIS SYNTHESIS UNDERSTAND & CLARIFY CONTEXT OF USE DEFINE VALUE OF EXPERIENCE BASED ON THE INSIGHTS IDEATE SOLUTIONS TO MEET VALUE OF EXPERIENCE DEVELOP SOLUTIONS TO IMPLEMENT VALUE OF EXPERIENCE Photo by Daria Shevtsova

Meaningful over Useful What is the "Meaning" of your products for the Society, for us...? Photo by Aleksandar Pasaric

Photo by Pixabay Smile!

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