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"Meaningful" over "Useful" to the future mobility FUTOSHI MIZUNO NISSAN MORTOR CORPORATION Global User Experience Design Management Group, Software and User Experience Development Department Connected Car and Services Engineering Division - モビリティ新時代におけるUXResearcherの問い - Photo by Albin Berlin

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FUTOSHI MIZUNO Senior User Experience Designer at Renault–Nissan–Mitsubishi Alliance. Certified Human Centered Design Professional(HCD-net認定 ⼈間中⼼設計専⾨家) https://www.linkedin.com/in/futoshimizuno/

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Connectivity Autonomous Drive Shared Electrification New Mobility

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Meaningful over Useful What is the "Meaning" of “AUTONOMOUS" ”ELECTRICITY” and “CONNECTED” for the Society, for us...? Photo by Roberto Nickson

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Hands-Off Drive! Autonomous Drive? Photo by Roman Pohorecki So… What?

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“If I had asked people what they wanted, they would have said faster horses.” - Henry Ford - Photo byWikiImages

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INCREMENTAL(連続的、漸進的) RADICAL(⾮連続的、撹乱的) From Incremental Design To “RADICAL” Design Evolve things incrementally that exist now. (今あるものを進化させてきたアプローチ) ”SOLUTION”

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INCREMENTAL(連続的、漸進的) RADICAL(⾮連続的、撹乱的) GAP From Incremental Design To “RADICAL” Design Evolve things incrementally that exist now. (今あるものを進化させてきたアプローチ) Envision and create things radically that don't exist yet. (まだ”ない”モノを創るアプローチ) ”SOLUTION” ”MEANING”

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Photo by Daria Shevtsova DEVELOP SOLUTIONS AS MENTIONED…

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CONCRETE ABSTRACT ANALYSIS SYNTHESIS UNDERSTAND & CLARIFY CONTEXT OF USE DEFINE VALUE OF EXPERIENCE BASED ON THE INSIGHTS IDEATE SOLUTIONS TO MEET VALUE OF EXPERIENCE DEVELOP SOLUTIONS TO IMPLEMENT VALUE OF EXPERIENCE Photo by Daria Shevtsova

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Meaningful over Useful What is the "Meaning" of your products for the Society, for us...? Photo by Aleksandar Pasaric

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Photo by Pixabay Smile!

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THANK YOU FOR YOUR ATTENTION!