Healthcare, Design and Me

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Healthcare, Design and Me Hatake Feb 6, 2019 @ Ubie, Inc.

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2 *`N)BUBLF Design Intern at Designit Tokyo Graduate from Univ. of Tokyo (Ethnographic Research in Mongolia) Designer / Product Manager at Ubie, Inc. UX Designer at Recruit Holdings, Goodpatch 2015 2014 -2018

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3 *`N)BUBLF Design Intern at Designit Tokyo Graduate from Univ. of Tokyo (Ethnographic Research in Mongolia) Designer / Product Manager at Ubie, Inc. UX Designer at Recruit Holdings, Goodpatch 2015 2014 -2018 Experiencing Designit Tokyo started my career

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4 Who here is excited by design in healthcare?

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5 )JTUPSZ 1 $IBMMFOHF 2 5SVTU 3 4 *OWFOUJPO

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7 1980s

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8 Electronic health records have a long history in Japan “ When I opened my clinic in 1983. I predicted that in the near future Electronic medical records would become universal.“ +PVSOBMPG5IF)PLLBJEP.FEJDBM"TTPDJBUJPO

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9 2019

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Rate of Electronic Health Record(EHR) adoption in Japan: 10 34% 7% There has been little change over the past 30 years 4PVSDF+")*43FTFBSDI

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13 Behind the scenes of a long wait at the hospital

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16 ࣸਅೖΕΔ ਍࡯ࣨͷ௕͍଴ͪ࣌ؒ ిࢠΧϧςͳͲͷࣄ຿࡞ۀ͕ΊͪΌΊͪΌ͠ΜͲ͍ ʆ Japanese doctors work overtime 2,000 hrs/year Admin tasks are overwhelming doctors

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19 How do we look for medical information?

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20 It’s not easy for patients to judge “Am I sick? Is this serious?”

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27 Medical questionnaire forms have not changed for 50~ yrs ɾOne size ﬁts all ɾExtra work to input into EHRs

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28 Replacing paper questionnaires with fully personalized AI questionnaires

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29 5IFNPSF6CJFHFUJOGP GSPNQBUJFOUTCFGPSFIBOE Ubie can present a complete patient summary before the patient walks in %PDUPSTDBOGPDVTPO EJBHOPTF

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30 Unburdening doctors of note taking allows them to listen to their patients NJO 3.5 min 4PVSDFʮୈճ೔ຊ಄௧ֶձ૯ձঞ࿥ʯʢ೥݄ʣ Interview time needed Before Now

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32 Ubie’s answer to “Am I sick? Is this serious?” "OESPJE"QQ ʢʣ .PCJMF8FC Ќ ʢʣ

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34 0VS.JTTJPO (VJEJOHZPVUPUIFCFTUDBSF

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35 We are preparing for product launch in India with the support of D4V/IDEO

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37 Indian city-dwellers need “a digital family doctor”

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3 key factors of innovation usiness echnology reative # 5 $

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It becomes more complex in the medical field usiness echnology reative edical # 5 . $

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41 “Great teams make great products.” ʢ/BPGVNJ5TVDIJZB 'PVOEFSPG(PPEQBUDI *ODʣ

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8F"SFB#5$.5FBN Software Engineer Business Development Doctor Designer %BUB4DJFOUJTU "TPG%FD

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Crossing boundaries among specialities

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45 %PDUPSTQSPUPUZQF

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Balancing clarity for patients and accuracy for doctors

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50 l$SPTTJOHCPVOEBSZzJTKVTUBSFTVMU

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51 “We wanna make great products!” Trust is born from this shared passion

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53 Fought for his life for 10 years Completely bedridden My father’s last years

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54 - Find a new take on “unsolvable” problems - Relieve patients from severe pain and worry - Make the elderly happier with digital products %FTJHOFSTJOIFBMUIDBSFDBO

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55 - Find a new take on “unsolvable” problems - Relieve patients from severe pain and worry - Make the elderly happier with digital products - Invent a future that I want to live in *`NEFTJHOJOHJOIFBMUIDBSFUP

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