Beyond Whitespace: Designing for Complex Content

by Michelle Schulp Hunt

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BEYOND WHITESPACE DESIGNING FOR COMPLEX CONTENT

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@marktimemedia I Design THINGS. USUALLY WORDPRESS. HI, I’M MICHELLE.

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@marktimemedia SIMPLICITY IN DESIGN

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@marktimemedia THE CONCEPT OF SIMPLICITY Apple

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@marktimemedia THE TREND OF SIMPLICITY via @TimCaynes

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@marktimemedia WHEN CONTENT ISN’T SIMPLE

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@marktimemedia FORCED SIMPLICITY VS. EMBRACED COMPLEXITY

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@marktimemedia “Everything should be made as simple as possible, but not simpler.” — Albert Einstein

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@marktimemedia ADJACENT IN SPACE

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@marktimemedia STACKED IN TIME

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@marktimemedia FORCED SIMPLICITY HIDDEN MULTIPLE CLICKS COUNTERINTUITIVE MISSING INFORMATION

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@marktimemedia EMBRACECD COMPLEXITY USER CONTROLLED (NOT AGENT-DIRECTED) SCANNABLE ACCESSIBLE

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@marktimemedia ISN’T THIS GOING TO BE CONFUSING?

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@marktimemedia HOW TO BE COMPLEX WITHOUT BEING COMPLICATED

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@marktimemedia “Clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, instead ﬁx the design.” — Edward Tufte

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@marktimemedia REDUCE CLUTTER, NOT CONTENT

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@marktimemedia PURPOSEFUL DESIGN IEEE Software Technology Conference

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@marktimemedia MINIMIZE VISUAL NOISE Weather Underground

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@marktimemedia PROTOTYPICAL PATTERNS UX Patterns/WooThemes

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@marktimemedia CONSISTENT EXPERIENCE Fast Company / ESPN

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@marktimemedia KEEP PEOPLE ORIENTED

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@marktimemedia “ADJACENT IN SPACE” VS. “DECISIONS NOT OPTIONS”

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@marktimemedia EMPOWERED USER VS. DECISION FATIGUE

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@marktimemedia PROGRESSIVE DISCLOSURE

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@marktimemedia DESIGN FOR SCANNING Oneclub.org

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@marktimemedia EASILY FIND MORE WITH FEWEST CLICKS Twitter

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@marktimemedia AVOID STAGED DISCLOSURE

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@marktimemedia DISPLAYING COMPLEX INFORMATION WITH PROGRESSIVE DISCLOSURE

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@marktimemedia MEGA MENUS Maplin

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@marktimemedia MEGA MENUS Sliderobes

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@marktimemedia NEWS & DATA Newsweek

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@marktimemedia NEWS & DATA CNN Money

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@marktimemedia NICHE MARKETS Stentofon

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@marktimemedia NICHE MARKETS LC Homes

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