Seven UX Design Rules - Speaker Deck

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Seven UX Design Rules ... to help you and your users. Erik Frisk ▪ ef@erikfrisk.com ▪ 2013-10-30

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Why?

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Art vs Design Expression Communication

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Concrete Abstract

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1 Rule of Thirds

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1 : 1.62 The Golden Ratio

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The eyes scan an image the fastest when it is shaped as a golden-ratio rectangle.” — Adrian Bejan “

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In the end, it’s just a guide.

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2 Good Typography

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Font size Measure—text width Leading—line height

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Font size 15–25px ideally

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The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Measure—text width

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Measure—text width abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. 2–3 alphabets in length, i.e. 52–78 characters

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Good—63 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—96 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—43 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

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Leading—line height The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

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p { font-size: 15pt; line-height: 1.4; } Leading—line height

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Leading—line height ca 1.4 x font-size less for large headings: ca 1.1–1.4 x font-size

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Good—1.3x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.0x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.8x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

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Leading—line height Longer measure greater leading

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Good—1.2x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Good—1.5x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

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Higher Cognitive Ease Like what you see Better mood Believe what you read

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http://practicaltypography.com/typography-in-ten-minutes.html

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3 High Contrast

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Which one is easier to read? Which one is easier to read?

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Which one is easier to read? Which one is easier to read?

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Which one is easier to read? Which one is easier to read?

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Which one is easier to read? Which one is easier to read?

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4 Color Schemes

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Example color scheme

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https://kuler.adobe.com/ http://colorschemedesigner.com/ http://colourco.de/ Useful tools

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5 The Mind “Creates” Shapes That Aren’t Really There

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Negative space

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Patterns

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Patterns

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Patterns

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Patterns

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Extends lines and edges

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Extends lines and edges

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Extends lines and edges

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6 Simplify

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Fewer form fields Shorter text Fewer choices Fewer clicks

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7 User Flow

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A B

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Think in terms of the user’s objectives, not in terms of UI building blocks.

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1 Rule of Thirds 2 Good Typography 3 High Contrast 4 Color Schemes 5 The Mind “Creates” Shapes 6 Simplify 7 User Flow

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You may break the rules after you've mastered them.

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@erikfrisk • ef@erikfrisk.com touch-and-tell.se leanmachine.se Erik Frisk