Seven UX Design Rules - Speaker Deck

Slide 1

Slide 1 text

Seven UX Design Rules ... to help you and your users. Erik Frisk ▪ [email protected] ▪ 2013-10-30

Slide 2

Slide 2 text

Why?

Slide 3

Slide 3 text

Art vs Design Expression Communication

Slide 4

Slide 4 text

Concrete Abstract

Slide 5

Slide 5 text

1 Rule of Thirds

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

1 : 1.62 The Golden Ratio

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

The eyes scan an image the fastest when it is shaped as a golden-ratio rectangle.” — Adrian Bejan “

Slide 15

Slide 15 text

In the end, it’s just a guide.

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

2 Good Typography

Slide 18

Slide 18 text

Font size Measure—text width Leading—line height

Slide 19

Slide 19 text

Font size 15–25px ideally

Slide 20

Slide 20 text

The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Measure—text width

Slide 21

Slide 21 text

Measure—text width abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. 2–3 alphabets in length, i.e. 52–78 characters

Slide 22

Slide 22 text

Good—63 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—96 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—43 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

Slide 23

Slide 23 text

Leading—line height The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

Slide 24

Slide 24 text

p { font-size: 15pt; line-height: 1.4; } Leading—line height

Slide 25

Slide 25 text

Leading—line height ca 1.4 x font-size less for large headings: ca 1.1–1.4 x font-size

Slide 26

Slide 26 text

Good—1.3x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.0x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.8x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

Slide 27

Slide 27 text

Leading—line height Longer measure greater leading

Slide 28

Slide 28 text

Good—1.2x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Good—1.5x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.

Slide 29

Slide 29 text

Higher Cognitive Ease Like what you see Better mood Believe what you read

Slide 30

Slide 30 text

http://practicaltypography.com/typography-in-ten-minutes.html

Slide 31

Slide 31 text

3 High Contrast

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

Which one is easier to read? Which one is easier to read?

Slide 35

Slide 35 text

Which one is easier to read? Which one is easier to read?

Slide 36

Slide 36 text

Which one is easier to read? Which one is easier to read?

Slide 37

Slide 37 text

Which one is easier to read? Which one is easier to read?

Slide 38

Slide 38 text

4 Color Schemes

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

Example color scheme

Slide 41

Slide 41 text

https://kuler.adobe.com/ http://colorschemedesigner.com/ http://colourco.de/ Useful tools

Slide 42

Slide 42 text

5 The Mind “Creates” Shapes That Aren’t Really There

Slide 43

Slide 43 text

Negative space

Slide 44

Slide 44 text

Patterns

Slide 45

Slide 45 text

Patterns

Slide 46

Slide 46 text

Patterns

Slide 47

Slide 47 text

Patterns

Slide 48

Slide 48 text

Extends lines and edges

Slide 49

Slide 49 text

Extends lines and edges

Slide 50

Slide 50 text

Extends lines and edges

Slide 51

Slide 51 text

6 Simplify

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

Fewer form fields Shorter text Fewer choices Fewer clicks

Slide 57

Slide 57 text

7 User Flow

Slide 58

Slide 58 text

A B

Slide 59

Slide 59 text

Think in terms of the user’s objectives, not in terms of UI building blocks.

Slide 60

Slide 60 text

1 Rule of Thirds 2 Good Typography 3 High Contrast 4 Color Schemes 5 The Mind “Creates” Shapes 6 Simplify 7 User Flow