Passive Income How to create recurring revenue using a Membership plugin that makes money while you sleep View from my Hawaiian Penthouse Suite

Tiny Classified Ads $30-40/week * 1000 newspapers Cruise while at my Penthouse Villa in Cabo

Villas & Vacations Top 5% of Hilton Grand Vacation Club Owners Last Year’s Trip to Paris

4 Membership Sites 6 years running them with thousands of customers

Sharing My Secret You’re the first people to ever hear it. For free.

First, let’s do some math… Don’t worry, you don’t have to be good at math. 1000 customers x $50/month x 12 months 1000 x 100 x 6 1000 x 600 $600,000 Let me ask you this… how many vacations could you go on with that money?

That’s only the math for one site! Don’t forget to multiply that revenue by # of sites you run.

What if our math isn’t done? We’ve not counted in attrition and the cost of sale. What if your attrition is high and your cost of acquisition is even higher? Then the math is bad.

Here’s the Truth Not one villa or vacation has been paid for by passive income. It’s been the result of 19 years of work. For a stretch, it was 100 hour weeks. The 4 hour work week is a lie. Can membership sites generate income? Yes. Will they generate six figures on auto-pilot? No.

Content  Topic Average Business $30 Da,ng $27 Die,ng $20 Fan  Club $10 Finance/Inves,ng $75 Health $19 Hobbies $17 Making  Money  Online $35 Newspapers $11 What do you notice? That $50/month isn’t so ubiquitous, huh?

Pricing is hard 15-30% drop off from free to $1

Attrition is hard You’re lucky if users stay 4-6 months.

Conversion is hard Content before price before specials.

Content is hard Content Freshness is critical.

Can We Agree? Membership sites aren’t passive. They require work.

Let’s talk Membership Plugins Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content / Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

Free Membership Plugins Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content / Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

Single Price Membership Plugins Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

Recurring Cost Membership Plugins Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

Content Dripping Membership Plugins Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

Membership Plugins that support Stripe Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

Great Support Membership Plugins Paid Memberships Pro Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse

My Favorite Membership Plugins Paid Memberships Pro (Free) Digital Access Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro ($30) MemberPress ($99/yr) S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse ($20/mo)

Chris Lema http://chrislema.com @chrislema http://speakerdeck.com/chrislema/members