Digital marketing
agency for the outdoor
living industries.
Slide 3
Slide 3 text
No content
Slide 4
Slide 4 text
• Billboards
• Co-op Marketing
• Content Marketing
• Direct Mail
• Email Advertising
• Google Profile
• Local Service Ads
• Local TV Ads
• Influencer Marketing
• Lead Gen Sources
• Newspaper Ads
• Organic Social Media
• Paid Social Media
• Pennysaver
• Purchased List
• Radio Ads
• Referral Network
• Search Ads
• Website
• Yard Signs
Slide 5
Slide 5 text
Nationwide Study:
Outdoor Living Industry
49,546 of top-ranking
Google listings
Slide 6
Slide 6 text
The 5 Areas You Need to Get Right
Slide 7
Slide 7 text
Your reputation precedes you
Google
Business Profile
Slide 8
Slide 8 text
No content
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
No content
Slide 11
Slide 11 text
• Proximity
• How close are you to the searcher?
• Relevance
• Do you match the search?
• Prominence
• What is your reputation?
How does
Google choose
which profile
to show?
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
• Proximity
• How close are you to the searcher?
• Relevance
• Do you match the search?
• Prominence
• What is your reputation?
How does
Google choose
which profile
to show?
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
Update Info
Improving Your Listing
Slide 16
Slide 16 text
According to one study, nearly
50% of Google Business listings
have incorrect/missing
information.
Source: https://www.searchenginejournal.com/study-finds-nearly-half-of-business-listings-have-incorrect-information/303427/
Slide 17
Slide 17 text
93% of consumers say they are
frustrated by incorrect
information online.
And 80% lose trust in local
businesses if they see incorrect
information online.
Source: https://www.brightlocal.com/research/local-citations-trust-report/
😡
Slide 18
Slide 18 text
Pick the Right
Category
Update Info
Improving Your Listing
Slide 19
Slide 19 text
Primary Category is Most Important
Slide 20
Slide 20 text
Primary Google Category – Pool Store
Slide 21
Slide 21 text
Primary Google Category – Deck Builders
Slide 22
Slide 22 text
Primary Google Category – Pool Installer
Slide 23
Slide 23 text
Add Photos
Pick the Right
Category
Update Info
Improving Your Listing
Slide 24
Slide 24 text
Showcase Your
Stunning Work
Slide 25
Slide 25 text
Average Number of Photos
Deck Builders
Pool Stores
Pool Installers
181 photos
53 photos 92 photos
Slide 26
Slide 26 text
Your reputation precedes you
Online Reviews
Slide 27
Slide 27 text
No content
Slide 28
Slide 28 text
81% of consumers use
Google to evaluate local
businesses.
Source: https://www.brightlocal.com/research/local-consumer-review-survey/
Slide 29
Slide 29 text
4.2-4.5 is the
ideal star rating
for your Google listing.
Source: https://news.northwestern.edu/stories/2016/01/opinion-techcrunch-reviews#sthash.r0JVpjpg.dpuf
Slide 30
Slide 30 text
Average Star Rating
Deck Builders
Pool Stores
Pool Installers
4.24 stars
4.3 stars 4.5 stars
Slide 31
Slide 31 text
How many reviews do you need?
Slide 32
Slide 32 text
Average Number of Reviews
Deck Builders
Pool Stores
Pool Installers
515 reviews
24 reviews 32 reviews
Slide 33
Slide 33 text
No content
Slide 34
Slide 34 text
Is your website a pre-qualification tool?
High-Converting
Website
Slide 35
Slide 35 text
Poor User Experience
Slide 36
Slide 36 text
Not Enough Information
Slide 37
Slide 37 text
Wall of Content
Slide 38
Slide 38 text
Not Responsive or
Mobile Friendly
Slide 39
Slide 39 text
Brochure Business Card Lead Funnel
Your Website is a…
Slide 40
Slide 40 text
I’ll Check Them Out
I Love What They Do
I’m Hiring Them
Slide 41
Slide 41 text
Does Your Website
Prequalify Visitors?
Location
• Do you work in my area?
Project Type
• Do you do what I need?
Budget
• Can I afford you?
Time Frame
• Can you do it when I need it?
Slide 42
Slide 42 text
Clear Segmentation
Slide 43
Slide 43 text
Project Gallery
SEO Friendly Title
Written Summary
Photos & Videos
Project Details
Slide 44
Slide 44 text
Eliminate Friction & Confusion
Slide 45
Slide 45 text
Turning Your Website Into a
Pre-Qualification Tool
Read the Article:
bit.ly/prequal-tool
Slide 46
Slide 46 text
Got 99 problems but metrics ain’t one
Proper
Measurement
Slide 47
Slide 47 text
https://www.sfspas.com/
?utm_source=google
&utm_medium=organic
&utm_campaign=gmbBurl
Use UTM Parameters
Slide 48
Slide 48 text
Use Tracking Numbers & URLs
Slide 49
Slide 49 text
Connect to Your CRM
Slide 50
Slide 50 text
No content
Slide 51
Slide 51 text
Stops Collecting Data
July 1, 2023
Slide 52
Slide 52 text
No content
Slide 53
Slide 53 text
No content
Slide 54
Slide 54 text
No content
Slide 55
Slide 55 text
Data is Incompatible
Google
Analytics
GA4
≠
Slide 56
Slide 56 text
Year Over Year Data
Slide 57
Slide 57 text
No content
Slide 58
Slide 58 text
What are you measuring?
Slide 59
Slide 59 text
My money don’t jiggle jiggle, it folds.
Leads
Slide 60
Slide 60 text
Metrics That Don’t Matter
Traffic
Followers Blog Posts
Slide 61
Slide 61 text
Metrics That Do Matter
Calls Emails Bookings Orders
Slide 62
Slide 62 text
Measure what matters
Slide 63
Slide 63 text
Learn and improve
Double down on what works
Slide 64
Slide 64 text
Get your Google listing right
Build a high-converting website
Set up proper measuring
Grow your online reputation
Build on what grows
your business
Slide 65
Slide 65 text
Digital marketing
agency for the outdoor
living industries.