Be best at
getting better
Cliff Hazell
Coach and Chapter Lead - Spotify
Twitter: @ixhd
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Founded 2006
60 markets,
140m+ active users
3000+ employees
25 Offices
$5bn paid to rights holders
30m+ songs
2bn+ playlist
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2012?
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All models are
wrong… some
are useful
(just a snap shot)
(lots of variety)
(many changes)
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“something
something all
models are
wrong…” *
“George Box”
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Toyota’s… Loom?
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“Be the best at
getting better”
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Common traps
Tricks to get out
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“Too busy”
Local Optima
“Fear”
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“too busy to
improve”?
Some say…
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“More companies die of
indigestion than
starvation”
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Too busy to
improve?
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“Each organisation is
perfectly designed for the
results it’s achieving”
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Hack days, Hack weeks.
Visualise the improvements.
Super Rich Kids by Frank Ocean
Recognised
“Hack Time”
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Local Optima
Local
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Lack Information?
Break the Silos!
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“Decentralising control
requires decentralising both
authority to make decisions
and the information to make
them correctly”
Don Reinertsen
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Lack of Diversity
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Why is this
important?
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“Low risk” and
Analysis Paralysis
Fear of failure…
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Safe to fail?
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Culturally safe
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Pelle 1:1
Coaching and Training
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Technologically
safe
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Invest in technology that enables recovery.
‣ CI
‣ CD
‣ Slice experiments smaller.
Release day?
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In Closing…
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“We don’t have time to change how
we work”
“People won’t do work if we don’t
tell them!”
“Learning, Teaching, Mentoring
and Coaching is too expensive!”
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Thank you
Cliff Hazell
Coach Chapter Lead - Spotify
Find me on Twitter: @ixhd