THE CLIENT ISN’T
ALWAYS RIGHT.
HOW TO PROTECT YOURSELF
FROM OVERSHOOT & DWINDLING
PROFITS WITH WORDPRESS.
A 22 SLIDE PRESENTATION BY CHRIS LEMA
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EVERY
CLIENT HAS
DIFFERENT
NEEDS.
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WE START
SERVING THOSE
WHOSE NEEDS
MATCH OUR
SKILLS.
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AS OUR SKILLS IMPROVE WE
TACKLE HARDER WORK.
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WE ENJOY
COMPLEX
WORK &
GET PAID
BETTER.
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SO WE FOCUS ON OUR
OWN DEVELOPMENT.
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Everybody has a plan
until they get punched
in the face. – Mike Tyson
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SUDDENLY WE’RE
THINKING MORE
ABOUT WHAT
EXCITES US THAN
ON THE VALUE A
CUSTOMER HAS ON
WHAT’S BEING
PRODUCED.
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WE TRANSITION OUR FOCUS.
FROM “WHAT” TO “HOW”.
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RIGHT TOOL. WRONG JOB.
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TAKE IT TO THE EXTREMES.
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SAYING YES TO EVERYTHING.
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DEATH BY 1,000 CUTS.
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h-p://speakerdeck.com/hursman
LAW OF DIMINISHING TWEAKS
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WHERE DID MY PROFIT GO?
LOST
PROFIT
TIME
SATISFACTION
designer
client
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WHERE DID MY CLIENTS GO?
FEATURES
COST
client’s objectives
OVERSHOOT
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DEFINING
SUCCESS
WHAT I WANT
WHAT MY CLIENT WANTS
WHAT MY CLIENT NEEDS
WHAT MY CLIENT’S CLIENTS NEED.
You add value when you save time and money by focusing on what’s critical.
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AN EXTREME EXAMPLE
OF SUCCESS
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EMPOWERED BY PIERCE
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SUCCESS WAS
DEFINED BY
THE
LEADERSHIP
INTENSIVE,
NOT THE SITE
ITSELF. THE
SITE WAS
THE VEHICLE.
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WORDPRESS
TOOLS THAT HELP
SCREEN MOCK UPS: BALSAMIQ
WORDPRESS FRAMEWORKS: GENESIS / CATALYST
FORMS: GRAVITY FORMS / FORMIDABLE PRO
CPT: TYPES & VIEWS / ADV CUSTOM FIELDS
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MY NAME IS
CHRIS LEMA.
@CHRISLEMA
VISIT HTTP://CHRISLEMA.COM