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January 2017 Automatic photo editing and color management workflows with SoftColor Automata SoftColor Oy www.softcolorsoftware.com

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TOPICS • SoftColor’s image editing workflow automation software • Automatic color / tone correction and grading • Photo workflow automation with SoftColor Automata

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DEMOS • Getting started with Automata hot-folder workflows • Automatic color correction and color management workflows • Editing photos inside PDFs • Multi format (RGB/CMYK/GRAYSCALE) photo editing and color management workflows automatically

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• Founded 2005 • Image editing workflow automation software for Windows • Automata Pro • Automata Server • PhotoEQ • HQ: Joensuu, Finland SoftColor Oy FASTER, EASIER AND AFFORDABLE PHOTO WORKLOW AUTOMATION

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GET PICTURE PERFECT PHOTOS AUTOMATICALLY BY SoftColor SpectralAI Technology

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SoftColor SpectralAI Automatic Color / Tone Correction and Grading

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ORIGINAL AUTOMATICALLY ENHANCED

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ORIGINAL AUTOMATICALLY ENHANCED

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ORIGINAL AUTOMATICALLY ENHANCED

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ORIGINAL AUTOMATICALLY ENHANCED

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ORIGINAL AUTOMATICALLY ENHANCED

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EDITED PHOTO ORIGINAL PHOTO LUMINOSITY ENHANCER COLOR CAST REMOVER RICH DYNAMICS ENHACER COLOR TEMPERATURE CORRECTION EXPOSURE CONTRAST SELECTIVE COLOR ADJUSTMENTS LAYER BASED IMAGE EDITING

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EDITED PHOTO ORIGINAL PHOTO LUMINOSITY ENHANCER COLOR CAST REMOVER RICH DYNAMICS ENHACER COLOR TEMPERATURE CORRECTION EXPOSURE CONTRAST SELECTIVE COLOR ADJUSTMENTS LAYER BASED IMAGE EDITING You have a total control to all tune automatic image editing tools.

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Full control to all automatic tools

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SOFTCOLOR AUTOMATA PRO / SERVER

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• PRO (Desktop) / Server • Hot-Folder Workflows • Works with digital image and RAW formats • Edit images inside PDFs • Automatic color / tone correction and grading • Selective color adjustments (skin tones / greens / blues) • Color management (RGB-> CMYK / CMYK -> RGB / GRAYSCALE) • Image editing tools • File logistics • Unlimited workflows (running parallel on the background) • LOG-files SOFTCOLOR AUTOMATA

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What photo editing you can do automatically: Color and tone correction • White balance • Exposure & Contrast • Dynamics enhancement • Luminosity correction • Color cast correction • Dark and light color reconstruct (dark / light clipping) Color Grading Selective color adjustments • Skin tones / greens /blues (memory colors) Color management • Convert / assign profile • RGB/CMYK/GRAY • Color management uses 32 bits precision for processing and support v4 and v2 profiles. Curves tool • Import / export Adobe Photoshop curves Un-Sharp masking Automatic adaptive sharpening Resize tools Resampling tools (dpi) Automatic cropping Noise removing XMP-metadata Watermarking Use 3rd party software / scripts with Automata workflows

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Easy to use professional tools

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HOT FOLDER PHOTO EDITING WORKFLOWS

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• Hot-Folder based batch processing • Unlimited workflows, create as many as you want. • Automatic processing on the background • Full parallel processing support • Multiple workflows for same folders (input or output) • You can loop workflows First workflow output is input for second workflow SOFTCOLOR AUTOMATA WORKFLOWS

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Each Automata workflow is own separate process. Full multicore and multiprocessor parallel processing supported.

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HOT FOLDER PHOTO BASED PHOTO EDITING AUTOMATION HOT FOLDER INPUT FOLDER: OUTPUT FOLDER: Automata check automatically if there is new or edited files inside input folder. Those files will be processed automatically.

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AUTOMATA PHOTO EDITING WORKFLOW

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AUTOMATA WORKFLOW HOT FOLDER INPUT FOLDER FILENAME FILETYPE CMYK GRAYSCALE FILES INPUT FILE FILTERING PHOTO EDITING TOOLS OUTPUT FOLDER AUTOMATIC ENHANCEMENTS COLOR / TONE COLOR MANAGEMENT IMAGE EDITING FILE LOGISTICS MOVE / DELETE / COPY / DUPLICATE FILE LOGISTICS MOVE / DELETE / COPY / DUPLICATE LOG FILES / STATISTICS LOG FILES / PROCESSING DETAILS

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OPEN WORKFLOWS FOR YOUR OWN PHOTO TOOLS

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PRE AND POST PROCESSING COMMADS Windows applications / shell scripts / PowerShell scripts • Custom plugins • Editorial system integrations • Custom file format support • FTP / SFTP / NETWORK OPERATION (REST-API)

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AUTOMATA WORKFLOW - PRE / POST PROCESSING HOT FOLDER INPUT FOLDER FILENAME FILETYPE CMYK GRAYSCALE FILES INPUT FILE FILTERING PHOTO EDITING TOOLS OUTPUT FOLDER AUTOMATIC ENHANCEMENTS COLOR / TONE COLOR MANAGEMENT IMAGE EDITING FILE LOGISTICS MOVE / DELETE / COPY / DUPLICATE FILE LOGISTICS MOVE / DELETE / COPY / DUPLICATE LOG FILES / STATISTICS LOG FILES / PROCESSING DETAILS PRE PROCESS COMMAND POST PROCESS COMMAND

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vs • Both applications has same workflow tools and features • Server is a multi user server application. • Server is running as Windows Service • Pro is a single user desktop software. • Pro is running as current user process.

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DEMO TIME!

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1. GETTING STARTED WITH AUTOMATA WORKFLOWS

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2. AUTOMATIC COLOR AND TONE CORRECTION WITH COLOR MANAGEMENT

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INPUT FOLDER E:\INPUT_ALL\ AUTOMATIC ENHANCER (color + tone) CMS: CONVERT TO sRGB Filename suffix = _RGB WORKFLOW RGB WORKFLOW CMYK AUTOMATIC ENHANCER (color + tone) CMS: CONVERT TO isoNewspaper Filename suffix = _CMYK OUTPUT FOLDER E:\OUTPUT_ALL\

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3. PROCESSING IMAGES INSIDE PDF AUTOMATICALLY

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4. RGB/CMYK/GRAYSCALE PHOTO WORKLFOW AUTOMATION

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INPUT FOLDER E:\INPUT_ALL\ CMYK INPUT E:\INPUT_CMYK\ GRAYSCALE INPUT E:\INPUT_GRAY\ 1. RGB WORKFLOW SKIP CMYK SKIP GRAYSCALE 2. CMYK WORKFLOW 3. GRAYSCALE WORKFLOW OUTPUT FOLDER - E:\OUTPUT_ALL\

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SUMMARY

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AUTOMATA PRO / SERVER • Photo enhancement, image editing and color management workflow automation • SpectralAI technology for automatic color correction and grading • Digital images, camera RAW and PDF support • Hot-Folder workflows • File logistics automation • Open workflow architecture for 3rd party software

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FREE TO TRY! Get fully working 10 day trial: PRO: softcolorsoftware.com/automata SERVER: softcolorsoftware.com/server

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FAST, EASY AND SECURE TO BUY $199 AUTOMATA SERVER $899 AUTOMATA PRO Note that this is a single payment (not a recurring subscription). https://softcolorsoftware.com/store

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THANK YOU! Questions & feedback: Email: [email protected] www.softcolorsoftware.com