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#perfmatters

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Save users time and money Save us time and money

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Big Faces

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Agenda 1. What? 2. So what? 3. Now what?

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1. What?

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(Front-end) Performance

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1. Speed

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2. Weight

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2. So what?

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No content

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Bongani Cashier at Pluck n Pay R5,000 / month

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"I want to look for a new job."

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httparchive.org Average page size: 2.5MB

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Vodacom pre-paid About R1.5 per page

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Bongani looks for a job 10 pages a day: R15 Salary for the day: R240

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Whisky Tango Foxtrot?

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!!!

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2. So what? (Part 2)

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Site Stat Effect

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Yikes! !

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Google 0.5s slower load time 25% fewer searches

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Amazon 0.1s slower load time 1% decrease in revenue

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Etsy 160kb more images on mobile 12% increase in bounce rate

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Yay! !

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YouTube 90% smaller page size large increase in traffic in areas with poor connectivity

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Instagram 30% smaller page size increased impressions and interactions

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AliExpress 36% faster load time 11% increase in orders

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2. So What? (Part 3)

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Site Stats Why

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The stats Requests MB Time

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dailymaverick.co.za 310 requests, 3.6MB, 40s 1.7MB JS: ads and tracking

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mg.co.za 290 requests, 9.9MB, 62s 8.2MB images: lots, large, HD

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medium.com 90 requests, 3.7MB, 30s 0.5MB JS: for what? 2.9MB images: 67, really?

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cellc.co.za 150 requests, 2MB, 33s 1MB images: carousel

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capetown.gov.za 70 requests, 2.0MB, 20s 1.7MB JS for animations

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4. Now what?

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Now what? Use less stuff

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Images Threat Level: !

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Carousels Threat Level: !!

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Video Threat Level: !!!

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Auto-playing Video Threat Level: ! + "

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Animations Threat Level: ! or !!

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Custom UI Threat Level: ! to !!!

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Tracking, Ads Threat Level: !!!

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Now what? Measure performance

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Your browser's Dev Tools: "Network" panel

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PageSpeed Insights WebPageTest

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speedcurve.com

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#perfmatters

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Zgenda 1. What? 2. So what? 3. Now what?

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Thanks! ✌ danielle.lisa.eriksen @gmail.com steve @naga.co.za naga.co.za/pup2017