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SoHelpful The way of Helpful Marketing

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Think of Helping Genuinely Tip #1

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Identify Persona Tip #2

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Make a professional profile Tip #3

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Start Offline Tip #4

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Create helpful content Tip #5

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…and offer to help! Tip #5

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Tell stories… Tip #6

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…about who and how you helped. Tip #6

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Figure out where else they need help… Tip #7

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…and help them. Tip #7

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Pay close attention to the words they use… Tip #8

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… and use those words yourself. Tip #8

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Personas

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1. Who am I trying to help? 2. What problems am I helping them solve? 3. Why am I helping them? PERSONAS

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HelpfulCanvas.com

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Suggestions for Trust-Building Offers! ! goo.gl/eNc1Dv

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Opportunities to Help

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1. "Free UX help from me" - Include in Email 2. SoHelpful profile link in Presentations 3. Ask who needs help in business and social events 4. Connect with people you help on social media and thank them for the opportunity. OPPORTUNITY