State of the Platforms: Web

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State of the Platforms Web Erik Runyon @erunyon #mobileND October 2013

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2010 2.6% 3.6% 7.2% 2011 4.4% 8.8% 26.1% 2012 13.3% 17.7% 44.9% ND.edu Admissions Game Day Mobile Trafﬁc 2013 15.5% 27.4% 50.9%

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January 7, 2013 BCS Bowl Game

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January 7, 2013 BCS Bowl Game Usually 5.5% each

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blogs.nd.edu/nddotedu

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RWD is the default

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Disney.com

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Microsoft.com

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Starbucks.com

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USA.gov

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But it has to be done “right”

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Optimize

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Disney.com Microsoft.com Starbucks.com USA.gov 5 MB / 5 MB 790 KB / 909 KB 2.8 MB / 2.8 MB 471 KB / 462 KB Mobile / Desktop

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moto.oakley.com • 85.4 MB page weight • 471 HTTP requests • 2 minutes 45 seconds until loading screen replaced with content

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moto.oakley.com • 85.4 MB page weight • 471 HTTP requests • 2 minutes 45 seconds until loading screen replaced with content 13.6 MB page weight 285 HTTP requests

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Sites used to generate these stats: http://bit.ly/highered-rwd averages for #highered RWD sites 128 sites sampled at full size requests size 61 1.7 MB

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Sites used to generate these stats: http://bit.ly/highered-rwd averages for #highered RWD sites 128 sites sampled with iPhone UA and narrow screen (to simulate mobile) requests size 57 1.6 MB

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Dedicated Mobile vs. RWD 48 schools Dedicated mobile 180 KB RWD 1.4 MB

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js css images Sites used to generate these stats: http://bit.ly/highered-rwd averages for #highered RWD sites 128 sites sampled with iPhone UA and narrow screen (to simulate mobile) 12 files / 227 KB 7 files / 99 KB 32 files / 1 MB 73% of page size

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Images are a huge issue

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Third Party Options src.sencha.io www.resrc.it

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Original Image My large image

Optimized Image My large image

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Art Direction

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Possible Upcoming Solutions

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srcset

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Accessible text

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Customizing Content

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Server-side Detection

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260 KB 2.4 MB 405 KB

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25 requests 260 KB

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132 requests 2.4 MB 117 images

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News and Events 24 Images (646.5 KB) Viewed by 21.4% of visitors

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About 6 Images (208.3 KB) Viewed by 8.9% of visitors

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Academics 14 Images (406.9 KB) Viewed by 6.5% of visitors

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Admissions 4 Images (140 KB) Viewed by 4.1% of visitors

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Faith & Service 9 Images (328.1 KB) Viewed by 3.5% of visitors

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Tour Flyout 26 Images (169 KB) Viewed by 0.25% of visitors

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July 2013 Implement lazy-loading and partial caching

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Load Images as user scrolls (or exposes the image in other ways)

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The Result 38 requests * 376 KB * (down from 130 requests and 2.4 MB) * Varies by day and browser