THE RIGHT BUSINESS
• Building a business of value
• Position yourself as the expert
• Take the lion's share of business
• Charge a premium price
Slide 3
Slide 3 text
DOMINATE PAGE #1
• Places
• Adwords
• Organic
Slide 4
Slide 4 text
OUR BUSINESS FLOW
• Understanding products / services
• Research target market / competition / keywords
• Build a website
• Install Google Analytics & Webmaster Tools
• On page optimisation / conversion / enquiry form
• Google Places
• Google Adwords
• Quick cash: promo / customer reactivation
Slide 5
Slide 5 text
OUR BUSINESS FLOW - CONTINUED
• Off Page SEO
• Video marketing
• White paper, build database & auto-responders
• Web 2.0: Twitter / Facebook / Foursquare
• Press release
• Regular blogging: top questions / interview
experts / Google alerts
• Build info product
Slide 6
Slide 6 text
HOW SEARCH ENGINES WORK
• Based the way research reports work
• Google's goal is to provide the best user experience
• Places, Adwords, Organic are different but
it's all about the keywords
Slide 7
Slide 7 text
UNDERSTANDING KEYWORD TARGETS
• Browsing phrase vs buying phrase
• Camera vs. Sony Handicam HDR-SR11
• Dentist vs. South Yarra Dentists
• Inside the mind of your searcher
Slide 8
Slide 8 text
BUILDING YOUR KEYWORDS
• How is local business different? traffic + conversions
• Identify top services / products
• Use Google free keyword tool / Market Samurai
• Target best keywords and add area modifiers
• e.g. Printing Services Melbourne
Slide 9
Slide 9 text
DON’T TELL ME, SHOW ME
Slide 10
Slide 10 text
THE PERFECT DOMAIN NAME
• Brand domain vs. keyword domain
• 2-3 words long
• Avoid hyphens
• .com.au or maybe .net.au, .org.au
• e.g. www.melbourneSEOservices.com
Slide 11
Slide 11 text
BUILDING A STRONG STRUCTURE
• Home, Services Clients, About, Contact, Blog
• Perhaps individual pages for services
• No website? Use Wordpress
• e.g www.thedentists.com.au