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How to use User Researches vegemaki UX Researcher ＠UX JAM outbound 20190327

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Hello! vegemaki UX Researcher a freelance an employee at Recruit Workshop designer 2019/4/1 2 @vegemaki3

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2019/4/1 3 I’ll share summary slides on Twitter @vegemaki3

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Researches I’ve done • Group interview • Depth interview • shadowing • Ethnographic research • Heuristic evaluation • Usability test 2019/4/1 @vegemaki3 4 • Questionnaires • AB test

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Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 5

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Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 6 Depth interviews aren’t suitable for this situation…

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Request Pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 7

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Request Pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 8 Questionnaire researches aren’t suitable for this situation…

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Today’s theme How to use each research efficiently 2019/4/1 @vegemaki3 9

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Before that... Research isn’t a magic tool. It doesn’t solve all problems. 2019/4/1 @vegemaki3 10

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Research is ... A way to understand what we don’t understand 2019/4/1 @vegemaki3 11 h e a r c s e R

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Research is ... A way to understand what we don’t understand 2019/4/1 @vegemaki3 12 h e a r c s e R

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Research is ... 2019/4/1 @vegemaki3 13 h e a r c s e R A way to understand what we don’t understand

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Research is ... It’s difficult to come up with new ideas only by having researches. We also need ideation and thinking skills. 2019/4/1 @vegemaki3 14

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Researches I’ve done 2019/4/1 @vegemaki3 15 • Questionnaires • AB test Qualitative Research Quantitative Research • Group interview • Depth interview • shadowing • Ethnographic research • Heuristic evaluation • Usability test

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So many researches we have!! When ,which situation and which research we should choose? 2019/4/1 @vegemaki3 16

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Service improvement flow & suitable research 2019/4/1 @vegemaki3 17 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider the direction of solution WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)

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Service improvement flow & suitable research 2019/4/1 @vegemaki3 18 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider the direction of solution WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)

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Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 19

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Service improvement flow & suitable research 2019/4/1 @vegemaki3 20 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider solution direction WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)

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Service improvement flow & suitable research 2019/4/1 @vegemaki3 21 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider solution direction WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)

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Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 22 Quantitative research is suitable for this situation. e.g. market analyses, questionnaires

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Request Pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 23

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Service improvement flow & suitable research 2019/4/1 @vegemaki3 24 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider solution direction WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)

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Request pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 25 Qualitative research is suitable for this situation. e.g. user interviews, usability tests

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Understanding how to use research leads to better researches and better products 2019/4/1 26 @vegemaki3

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2019/4/1 27 Let’s have a discussion later! @vegemaki3