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Build for familiarity James Weiner – @jamesweiner UIKonf 2013

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Boring is good James Weiner – @jamesweiner UIKonf 2013

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Exasperation

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Recognition

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Home Education and learning Student finance, loans and universities Quick answer Student finance calculator Student finance Log in to student finance online Apply online for student finance Student finance: how to apply More from the Education and learning category Other relevant links Search This calculator is for students from England starting their course on or after 1 September 2012. It estimates what loans, grants and extra help you can get - eg if you’re disabled or have children. Your result will be more accurate if you know your annual household income (your parents’ or partner’s income plus your own). If you’re not from England, go to: Student Awards Agency for Scotland Student Finance Wales Student Finance Northern Ireland Start now

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Reconciliation

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• Why they should use your application • What benefits it offers them • How to use it Help people understand:

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• Be afraid to steal from what has come before • Be afraid to be obvious • Try to be too clever We shouldn’t:

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Imitation is the sincerest form of practicality

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ose who do not want to imitate anything, produce nothing” – Salvador Dalí “

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Memes and metaphor matter

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Home Housing and local services Noise, neighbours, pets and pests Guide Getting and using a horse passport Taking your pet abroad Bringing food, animals or plants into the UK More from the Housing and local services category Other relevant links Search All horses, ponies and donkeys must have a horse passport. The passport helps: make sure horses treated with certain medicines don’t end up as food for people prevent the sale of a stolen horse, pony or donkey, as the passport proves its identity The animal’s rider or keeper must have the passport with them at all times when they’re with the animal, unless it’s in a stable, grazing in a field, or being moved by foot. Owners can take their animals for short rides without one. You (or the animal’s main keeper) may have to show the passport to a Trading Standards inspector or an animal Part 1 Overview Printer friendly page Part 1 Overview Part 2 Apply for a horse passport Part 3 Using your horse passport Part 4 Contact the helpline Home Crime, justice and the law Your rights and the law Guide Discrimination: your rights Solve a workplace dispute Definition of disability under the Equality Act 2010 Disability rights Report hate crime More from the Crime, justice and the law category Other relevant links Search If you think you’ve been unfairly discriminated against you can: complain directly to the person or organisation use someone else to help you sort it out (called ‘mediation’ or ‘alternative dispute resolution’) make a claim in a court or tribunal Contact the Equality Advisory Support Service for help and advice. Discrimination at work Employees should talk to their employer first to try and sort out the problem informally. You may also want to read about workplace disputes. If things can’t be sorted out informally, talk to Acas (the Part 4 What you can do Printer friendly page Part 1 Types of discrimination Part 2 How you can be discriminated against Part 3 Discrimination at work Part 4 What you can do

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Definition of disability under the Equality Act 2010 Disability rights Report hate crime More from the Crime, justice and the law category If you think you’ve been unfairly discriminated against you can: complain directly to the person or organisation use someone else to help you sort it out (called ‘mediation’ or ‘alternative dispute resolution’) make a claim in a court or tribunal Contact the Equality Advisory Support Service for help and advice. Discrimination at work Employees should talk to their employer first to try and sort out the problem informally. You may also want to read about workplace disputes. If things can’t be sorted out informally, talk to Acas (the Advisory, Conciliation and Arbitration Service), Citizens Advice or a trade union representative. You might be able to take a claim to an employment tribunal for discrimination. Part 4 What you can do Printer friendly page Part 1 Types of discrimination Part 2 How you can be discriminated against Part 3 Discrimination at work Part 4 What you can do

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Look but don’t touch

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Quick answer When do the clocks change? School term and holiday dates UK bank holidays More from the Citizenship and living in the UK category Other relevant links The clocks go back 27 October Year Clocks go forward Clocks go back 2013 31 March 27 October 2014 30 March 26 October 2015 29 March 25 October Add clock changes in the UK to your calendar (ICS, 5KB) In the UK the clocks go forward 1 hour at 1am on the last Sunday in March, and back 1 hour at 2am on the last Sunday in October. The period when the clocks are 1 hour ahead is called British Summer Time (BST). There's more daylight in the evenings and less in the mornings (sometimes called Daylight Saving Time). When the clocks go back, the UK is on Greenwich Mean Time (GMT).

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Home Housing and local services Noise, neighbours, pets and pests Guide Getting and using a horse passport Taking your pet abroad Bringing food, animals or plants into the UK More from the Housing and local services category Other relevant links Search All horses, ponies and donkeys must have a horse passport. The passport helps: make sure horses treated with certain medicines don’t end up as food for people prevent the sale of a stolen horse, pony or donkey, as the passport proves its identity The animal’s rider or keeper must have the passport with them at all times when they’re with the animal, unless it’s in a stable, grazing in a field, or being moved by foot. Owners can take their animals for short rides without one. You (or the animal’s main keeper) may have to show the passport to a Trading Standards inspector or an animal Part 1 Overview Printer friendly page Part 1 Overview Part 2 Apply for a horse passport Part 3 Using your horse passport Part 4 Contact the helpline

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l services Noise, neighbours, pets and pests ng and using a horse port Taking your pet abroad Bringing food, animals or plants into the UK More from the Housing and local services category Other relevant links Search All horses, ponies and donkeys must have a horse passport. The passport helps: make sure horses treated with certain medicines don’t end up as food for people prevent the sale of a stolen horse, pony or donkey, as the passport proves its identity The animal’s rider or keeper must have the passport with them at all times when they’re with the animal, unless it’s in a stable, grazing in a field, or being moved by foot. Owners can take their animals for short rides without one. You (or the animal’s main keeper) may have to show the passport to a Trading Standards inspector or an animal Part 1 Overview

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Excite, convince and convert

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• Don't try too hard to be original • Don't be afraid to be obvious • Don’t clutter your app with visual design cruft • Celebrate what makes your app different

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@jamesweiner Danke!