Jess West @jessicaewest Building DevRelopers The proactive and reactive approach

Jess West Developer Advocate jesswe.st @jessicaewest

The best offense is a good defense Jess West @jessicaewest

Jess West @jessicaewest

However, defense is the not necessarily the best offense in DevRel Jess West @jessicaewest

Jess West @jessicaewest History and trends

The game of risk Jess West @jessicaewest

The game of DevRel Jess West @jessicaewest

// var algoliasearch = require('algoliasearch'); // var algoliasearch = require('algoliasearch/ reactnative'); // var algoliasearch = require('algoliasearch/ ite'); // or just use algoliasearch if you are using a tag // if you are using AMD module loader, algoliasearch will not be defined in window, > npm install code-blog-conference Jess West @jessicaewest

If you aren’t proactive with your strategies, your team will fail. Jess West @jessicaewest

{re·ac·tive} : acting in response to a situation rather than creating or controlling it Jess West @jessicaewest

Jess West @jessicaewest What DevRel can seem like

Engineering / Product … be experts with the API and be able to explain all features … create community projects … create high-quality apps and demos that show off the API … take support shifts once a month … contribute to the documentation …. collect product feedback Marketing … lead the charge on our technical content … review content for developer-friendliness … use their networks to promote content … use their networks to get attendance for our events … go to meetups and conferences in their areas of expertise … go events outside their area of expertise and serve in a mentoring capacity to others who are there … monitor the health of our developer brand and whether we’re creating enough goodwill in the community … know which conferences and hackathons to sponsor … manage and build key individual relationships in the community … help the company reach and win over developer influencers … get community members to share their projects … create and moderate places for the community to gather Jess West @jessicaewest Sales / SE … create sales collateral … help outbound strategic accounts … participate in pre-sales activities … create upsell opportunities to customers they know Culture … own and enforce the code of conduct … help us hire a more diverse team Industry / External … know everything about their company’s API and their vertical(s) … be publicly visible, accessible and available (online and offline) … share what they’re learning back to the DevRel community …. do technical support for their API … have a firm grasp of emerging technologies … be embedded in communities other than their own … hold their company accountable to the community and the industry … speak to journalists and analysts Reality

So, where to start? Jess West @jessicaewest

Define what your organization needs Jess West @jessicaewest

Evangelism? Advocacy? Community? Jess West @jessicaewest

Jess West @jessicaewest

Jess West @jessicaewest Too much! What if your company wants it all?

{pro·ac·tive} : creating or controlling a situation by causing something to happen rather than responding to it after it has happened Jess West @jessicaewest

Focus is key to your success: Define your objectives Jess West @jessicaewest

Find your executive sponsor Jess West @jessicaewest

Jess West @jessicaewest

Evangelism is a triangle In Code Jess West @jessicaewest In Person In Words

Jess West @jessicaewest “It’s the repetition [the multiple touch points] that gets developers to understand your product.”

3 C’s Jess West @jessicaewest “If you don’t have a way to reach developers, your Developer Relations program isn’t worth much.” Code * Content * Community

Define objectives and deliverables Communicate to company the what the why Retrospectives Iterate Jess West @jessicaewest

A clear set of business goals A well-defined place in the organization A structured way to impact product or platform Open lines of communication to marketing The right tools specifically designed for the job Explicit ethical and social guidelines Support for building inclusive communities Clear distinction from sales engineering Ongoing resources for professional development Connection to a community of peers Jess West @jessicaewest DevRel Bill of Rights

Building Your DevReloper Team: Jess West @jessicaewest Define Objectives Find your executive sponsor Plan your output Communicate outside your team Iteration and Adaptation

谢谢 Jess West @jessicaewest 聆听