User-friendly SEO Shifting Focus from Search Engines to Your User's Needs

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P Packted User-friendly SEO: Shifting Focus from Search Engines to Your User's Needs Preeti Gupta Founder and SEO, Packted Raising funds for AKA Don’t just be on Google

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P Packted preeti-gupta-seo/ The three main questions we’re covering Why shouldn’t I be just on Google? 1. Where else should I be? 2. How can it help me? 3.

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P Packted preeti-gupta-seo/ Let’s start with Why shouldn’t I be just on Google? 1.

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P Packted preeti-gupta-seo/ a. It's important to diversify your web presence

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P Packted preeti-gupta-seo/ Reduce your dependence on Google

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P Packted preeti-gupta-seo/ b. Traffic is not the goal

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P Packted preeti-gupta-seo/ The goal is to be helpful and build trust

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P Packted preeti-gupta-seo/ c. Not all users start their journey from Google

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P Packted preeti-gupta-seo/ People use social media as search engines

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P Packted preeti-gupta-seo/ 75% of B2B buyers use social media to make buying decisions Source: https://business.linkedin.com/sales-solutions/social-selling

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P Packted preeti-gupta-seo/ Recommendations from friends are more trustworthy

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P Packted preeti-gupta-seo/ d. The competition on Google is crazy

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P Packted preeti-gupta-seo/ Becoming an authority on Google takes time imgflip.com

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P Packted preeti-gupta-seo/ SEO can take up to 2 years

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P Packted preeti-gupta-seo/ 2. Where else should I be?

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P Packted preeti-gupta-seo/ a. Identify where your users spend the most time

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P Packted preeti-gupta-seo/ Conduct Research

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P Packted preeti-gupta-seo/ b. New (and less common) platforms

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P Packted preeti-gupta-seo/ Connect better with your audience

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P Packted preeti-gupta-seo/ c. Location-specific apps

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P Packted preeti-gupta-seo/ Locally based platforms

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P Packted preeti-gupta-seo/ c. Communities

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P Packted preeti-gupta-seo/ Offline communities Online communities

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P Packted preeti-gupta-seo/

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P Packted preeti-gupta-seo/ 3. How can it help me?

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P Packted preeti-gupta-seo/ a. Word of mouth

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P Packted preeti-gupta-seo/ 88% of people most trust recommendations from people they know Source: https://www.nielsen.com/wp-content/uploads/sites/2/2021/11/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf

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P Packted preeti-gupta-seo/ Higher conversion rates

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P Packted preeti-gupta-seo/ b. Repeat customers

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P Packted preeti-gupta-seo/ New customers are harder to acquire than retain

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P Packted preeti-gupta-seo/ Higher Customer Lifetime Value (CLV)

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P Packted preeti-gupta-seo/ b. Competitive advantage

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P Packted preeti-gupta-seo/ Increase your reach where competitors aren't yet present

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P Packted preeti-gupta-seo/ Key takeaways Diversify your web presence Be where your users are Be helpful and build trust with them

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P Packted ilovechoclates_ preeti-gupta-seo/ Follow along to make your web presence more user-centric Packted.com

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P Packted I am Preeti Gupta 🌸✨ Founder and SEO, Packted Featured on Sitebulb, Moz, iPullRank and more Love taking a user-centric approach to everything @[email protected] Thanks! [email protected]