Product Design
Is a holistic perspective
Focused on the problem/solution fit
Can be applied to any type of product;
software, hardware, or service
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Rapid Prototyping
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Start “Done”
Able to test
Without Prototyping
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With Prototyping
Start “Done”
Able to test
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“The sprint is a five-day
process for answering critical
business questions through
design, prototyping, and
testing ideas with
customers.”
http://www.gv.com/sprint/
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Make it tangible
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LOW or HIGH
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Prototyping
answers questions
that meetings can’t
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Learn to experiment
and avoid the
sunk-cost fallacy
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Prototyping
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www.invisionapp.com
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Framer
www.framerjs.com
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Or use what you have…
Keynote Powerpoint
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User Research
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Your product is an
answer to
someone’s problem
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Just asking isn’t enough
Q? A!
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Find out why
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Listen & Observe
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Analytics & data
reveal patterns
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Qualitative research
leads to
empathy
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“It’s the closest thing we’ve found
to a silver bullet when it comes to
reliably improving the designs
teams produce… The number of
hours each team member is
exposed directly to real users…”
— Jared Spool
https://articles.uie.com/user_exposure_hours/
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Research doesn’t
have to be expensive
and complicated
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“Elaborate usability tests
are a waste of resources.
The best results come
from testing no more
than 5 users…”
— Jakob Neilson
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
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https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
“The cost-benefit analysis of user testing
provides the optimal ratio around 3 or 5 users”
Reminder:
We’re testing the product,
not the participant
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everyone
Share with
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Collaboration
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open communication
Collaboration is…
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open communication
humility & empathy
Collaboration is…
+
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“Each group, then, is trying to
do the right thing, but they're
pulling in different directions.
If any one of those groups
'wins,' we lose.”
— Ed Catmull, Co-Founder of Pixar
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We start with open
brainstorming sessions
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Define the problem
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Generate & Distill
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Share
early and often
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www.invisionapp.com
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www.slack.com
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Lower the barrier
of participation
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The Essentials of
Great Product Design
Rapid Prototyping
User Research
Collaboration
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Thanks!
Matt Baxter
Luscinia Health
mbaxter@lusciniahealth.com
@mbxtr