Design Conceptualization Think Design. Know Design @ajithrnayak 

Design Systems 

Polaris by Shopify Material Design by Google Atlassian Design 

How we look like and why Brand Guide Mission Personality Promise principles 

User is king Useful ✈ Accessible Desirable Design principles This system's using rigorous research into users’ needs and desires, laser-focused on real people. Inclusive, it’s designed and built to be accessible to all, regardless of ability or situation. Mobile- f i rst and usable on all devices. Built for non tech savvy people, colour blind people, possibly handicapped. Some training may be provided for the handicapped. Giving all the products a beautiful edge, whether they are back-o f f i ce or client facing products. 

Design Style Guide Visual Identity Elements Icons Interface Components Interface States Headings Ultimate source of truth Faster iterations & progress code in sync 

visual elements Style Colours Typography Iconography Illustrations Aa 

Hola Namaste Hello Colors 

Colors 

Color Palette 

Color Palette 

60-30-10 

Every color sends a message 

DON’T USE BLACK White has 100% colour brightness, and black has 0% Such a disparity creates intense light levels that Overstimulate the eyes ” 

Typography behind the words mountains Far Far Away, Behind The Words Mountains, Far From The Countries Nevada Written by: Ghost Writer 

Typography 

Typeface Serif, Sans Serif, Script, Mono, Slab etc Font Family Open Sans, Roboto, Lato, Nunito etc 

HIG - Apple Material Design 

Iconography 

Iconography 

Icon Style Variations Size Color 16px | 24px | 32px 

Illustrations 

No content

Layout behind the words mountains Far Far Away, Behind The Words Mountains, Far From The Countries Nevada Written by: Ghost Writer 12px 12px 20px 8px 12px 20px 

Think Design Use proper type hierarchy Use proper color contrast Compose better layouts Use colors e f f i ciently Use uniform icons Use better shadows 

Muchas Gracias