Be a designer in the start-up world

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Be a designer in a startup world. Emanuela Damiani 2 november 2015, Codemotion Berlin

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NICE TO MEET YOU! I’m Emanuela Damiani, an Italian designer who lives in Berlin&loves cats.

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WHAT WE DO AT HITFOX ad-tech big data fin-tech

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WHAT WE DO AT HITFOX build   product & team

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ME THE FOX A casual day at HitFox

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Be a designer in a startup world.

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The talk • In a startup the designer is alone.

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The talk • In a startup the designer is alone. • In a startup things are moving fast.

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The talk • In a startup the designer is alone. • In a startup things are moving fast. • In a startup design is not just the designer’s responsibility.

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In a startup the designer is alone.

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No mentor in a startup.

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Juniors.

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Juniors. Cheap and easy to offend.

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Worst scenario.

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the marketing team

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the dev team

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As a weird   other type.

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Real life story

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just   make it pretty.

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Just   make it pretty.

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Where is the Sketch file?

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–Dieter Rams “We designers, we don’t work in a vacuum. We need business people. We are not the fine artists we are often confused with.”

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Be   a Design Educator.

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Teach design   to non-design people.

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Scenary, getscenary.com

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Build a   collaborative relationship.

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Interactions   are opportunities.

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In a startup things are moving fast.

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You've Got Mail. You’re going to work late tonight!

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Meet   the new founder.

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Real life story

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“The best you can do is direct it from side to side, but you’re going to have to be zen about everything else.”

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Flow with   the river

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Be   flexible.

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Do   compromise.

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Iterate,   iterate, iterate.

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Welcome back, 2007

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Julie Zhuo’s graph of the design process for experienced designers. WHAT NON-DESIGNERS THINGS IS DESIGN WORK THE IMPORTANT (AND HARDEST) PART

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In a startup design is not just the designer’s responsibility.

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Design   is essential.

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“Our new product is out!” THE USER

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Good designers   are not enough.

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Real life story

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“You want designers speaking to the whole company about why design is important, what design is working on, and how to work with the design org. This can go a long way to making you a much more effective part of the company.” –Matt MacQueen, Director of Design and Research at coursera.org

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Design   helps the business.

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Don’t be   a stereotype.

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Be   inclusive.

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Chocolate for feedback!

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Shape   the company culture.

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Be a designer in a startup world.

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Conclusion • In a startup the designer is alone. • In a startup things are moving fast. • In a startup design is not just the designer’s responsibility.