Physical space as a medium for user experience: How to design experiences beyond the screen? VLADIMIR KONČAR

The role of museums is changing and so should the experience.

What are museums for?

01 Inclusive and participatory arenas providing new perspectives 02 Guardians of the world’s heritage 03 Connectors between people, time and worlds 04 Spaces for conversation and discussion 05 Immersive and emotional experiences of learning and discovery 06 Active participants in society 07 Sources of knowledge based on research and collections 08 ?

Digital first or digital only?

Our competition is Netflix and Candy Crush, not other museums. SREE SREENIVASAN The Metropolitan Museum of Art Chief digital officer “

Who are museums for?

Before we make anything, we watch people, talk to them, and try to understand the nuances of their needs. LAURA MARTINI Product designer “

Janet Carding: Changing Museums Strategic Thinking The purpose — what is the museum for? The users — who is the museum for? The experience and activities — how to meet users needs and ensure the museum is relevant? The collections/artefacts — do we have them, what role do they play? The funding — how best to fund the museum and ensure it is sustainable in the longer term? The changing staff, structure and skills — who does what, and how are they organized?

John Falk: Identity and the Museum Experience Visitor Types Explorers Motivated by personal curiosity (i.e. browsers) Facilitators Motivated by other people and their needs (i.e. a parent bringing a child) Experience Seekers Motivated by the desire to see and experience a place (i.e. tourists) Professional or Hobbyists Motivated by specific knowledge- related goals (i.e. a scholar researching a specific topic) Rechargers Motivated by a desire for a contemplative or restorative experience

AFTER Catherine Devine: The Museum Digital Experience: Considering the Visitor’s Journey BEFORE DURING Visitor Journey

How to expand Journey to Experience?

Dr Saul Carliner: Lessons Learned from Museum Exhibit Design Enhancing Experience 1. Motivate visitors: Target an audience 2. Captivate curiosity: Use storytelling techniques 3. Interaction: Give visitors a “fun” experience 4. Immersion: Engage visitors with a story 5. Focus content: Avoid information overload 6. Modularity: Use themes, avoid over-complexity 7. Skimmability: Ease understanding of information 8. Layer content: Hierarchical information 9. Patterns: Integrate circulation patterns, exhibit sequence patterns PHYSICAL INTELLECTUAL EMOTIONAL 10.Integrate technology: Use technology to enhance experience

Minor Arsenal Zadar

Recognising cultural values and historical significance of the old city with the new educational attraction. THE GOAL

DISCOVERY PROCESS

How might we tell an inspiring story about the history of the great Zadar’s fortified city walls and gates? THE CHALLENGE

What if we could create an emerging experience in an autonomous minimal digital space operating without a human host? THE IDEA

CONCEPT ITERATIONS

As you enter the exhibition space, motion sensors trigger the ambient light, interactive ambient sounds, two interactive video projections on a smart glass surfaces, two interactive touch-panels and a mobile app using iBeacon technology. THE SOLUTION

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3D projection on the smart glass surface appears as a hologram floating in the air. 3D projection 3D PROJECTION

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In the same time, interactive spatial projection on the glass surface invites visitors for a play. Interactive floor projection INTERACTIVE FLOOR

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The two touch-panels are portals for expanding visitor knowledge. Interactive touchpanels TOUCHSCREEN APLICATION

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Triggering change in the environment by turning off the projections and turning on the lights that illuminate the interior of the space. KEY MOMENT EXPERIENCE

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"Zadar walking audio guide" is an essential part of this interactive journey. MOBILE APP (iBEACON)

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Intention driven experiences – anticipating and predicting what the customer expects next THE FUTURE

Thank you! Q&A vladimir@koncar.info @koncarovski

Authors of the project of the Visitor Centre Iva Letilović, Igor Pedišić + Vladimir Končar Multimedia Team Vladimir Končar (creative director, design) Laris Borić (expert associate, author of texts) Saša Budimir (3D modeling and 3D animation) Alen Stojanac (interaction design) Suzana Košćak (interaction design) Anja Bošnjak (interaction design) Dražen Hižak (developer of interactive projection) Luka Jendrašić (developer of mobile applications) Ante Stipaničev (developer of touchscreen application) Ivan Kapec (music composer) Hrvoje Petek (sound design) Slađan Lipovec (proofreading and correction) Project 6 studio (recording and production of audio guide) Ciklopea d.o.o. Zagreb (translation)