a case study by gracelle mesina 

what is go2gether? It’s a startup that's trying to get more Vancouver drivers to carpool, more e ectively. 

here’s a scenario– 1. Elliott wants to carpool to work 

here’s a scenario– 2. He finds the best route, which is Madelyn’s 

here’s a scenario– 3. He requests and is prompted to wait for acceptance 

who does go2gether work with? 

what was my role at go2gether? UX/UI DESIGNER collaborating with– business development + 

what was our internal goal for go2gether? To simplify the process of making a carpool and making it more delightful for our members and clients. 

sneak peek– empathy-driven, guerilla tactics, understanding culture THE DISCOVERY STAGE 

what were we not understanding? We had plenty of quantifiable research, but how did people actually feel about ride-sharing? 

what method did we use to discover how people felt about carpooling? GUERILLA INTERVIEWING 

interview results– opposite perspectives of the carpooling spectrum  “It’s inconvenient and out of my way.” “As a woman, I’m less likely to trust strangers who are men.” “Can’t guarantee safety.” “We try make it work and it does!” “Commuting to work is less stressful.” “I save a lot of money on gas and parking.”  

sneak peek– tackling a challenge, collaboration CONCEPTING + IDEATION 

what is the driving question that dictated all design decisions? Q: how do we get the everyday driver to understand the culture of carpooling if they are reluctant to try it? 

safety and trust are our concerns too, we needed to be explicit... A: by demonstrating safety, convenience and trust through transparency and in-depth yet consumable bits of information 

how are we transparent + informative? 1. MEMBER PROFILES AND A RATE + REVIEW SYSTEM 

how are we transparent + informative? 2. VIBRANT VISUAL LANGUAGE 

how are we transparent + informative? 2. VIBRANT VISUAL LANGUAGE 

how are we transparent + informative? 3. BRAND PERSONALITY + VOICE 

concepting + ideation– general ux design shenanigans compiled a list of user stories drew diagrams of the system walked through user journeys/scenarios made a plethora of sketches + wireframes Besides that, we also– 

sneak peek– iteration, pivoting, pattern libraries THE PRODUCTION STAGE 

we did a lot of iteration– Exhibit A: ‘Post a trip’ function BEFORE 

we did a lot of iteration– Exhibit A: ‘Post a trip’ function AFTER 

agile development? nope, we just worked really hard...  1. Design 2. Develop 3. Release 4. Test 5. Analyze feedback 6. Repeat 

how have our e orts made an impact? THE RESULTS... *DRUMROLL* 

we love our clients and members! Thousands of people from each of these institutions are using the system everyday and carpooling with ease, but there’s still more to improve upon! 

thanks for listening– any questions? pivot fast, adapt fast, think fast and be nimble collaborate with business- and developer-minds make pattern libaries (atomic design) “sell” my designs with stakeholders be open to carpooling ;) Besides that, I learned how to–