HOW TO SCALE UP YOUR WORDPRESS WEBSITE TO THE NEXT LEVEL?

Hi! We are Olaf and Sharon Lederer "We offer our customers the full package. From websites and web shops, SEO, online strategy and content creation to consultancy."

Your website is never finished Your products/services change Competition grows The environment changes Changes to law and regulation The web innovates

Continue with your old website or start over? Is your website flexible enough for (bigger) changes? How does your website currently rank in Google? Is your website modern and appealing?

WOC?

Website Optimization Circle

Strategy Always make strategic decisions for your website Assumption: By having a website, I can have online success.

Content marketing E-mailmarketing Social media marketing SEO Advertising Customer journey Website user experience USP's & UBR's Personalized experiences Brand Message Tone of voice Recognition Trustworthiness

Our tips to define the right (and best) USP's Ask your employees, customers or friends Sell value, not only a product or service. Is your chosen USP(s) really unique?

Creation Create valuable content for your customers Assumption: My website should be about me and my products/services

No content

A few tips for creating great content Research your competitors Don't be afraid to share your secrets Create content for a long period of time

Visibility Find new ways to attract visitors to your website Assumption: I need as many followers as possible

How to combine offline and online promotion Add something extra to a coupon Give away free samples Lead people back to your website after they have bought something

Evaluation Test to see what works and learn from it Assumption: A big website with many visitors is a good website

What sources could you use? Research what people say about your competition Measure all kinds of conversions Learn from other websites

Optimization Make the things you already have even better Assumption: More bananas, means more monkeys

Call to actions Content Technique/speed User experience Funnel Brand experience Mobile experience Accessibility

Optimize content with Google Search Console Check your pages with a low CTR and high impressions Check which pages rank on the second page of Google Check if your page matches with the visitors search intent

How to start?

5 things you can do to improve your website next week! Find a new USP and communicate it on your website. Create a piece of content that will really help your (potential) customer. Come up with a creative idea to convince people you meet offline, to visit your website. Find a page with a low conversion rate and create a new call to action that will lead to more "soft" conversions. Find a page with a good ranking but a low CTR. Use the visitor's search intent to optimize that page.

"Everything you do for your website, should lead to more (happy) visitors, less abandonment and more conversions."

THANK YOU! See you at the WPCafé!