(SBQI/FVSBM/FUXPSLTͷϏδωεԠ༻Մೳੑ
 IFUFSPHFOFPVTHSBQIͱ࿦จ࠶ݱੑʹ͍ͭͯ

಺ڮ ݎࢤ uchi_k @__uchi_k__ About me yuni, inc. ୅ද nlpaper.challenge ӡӦ Freelance Machine Learning ɹɹɹɹɹEngineer / Researcher former ະ౿16, ژେ৘ใӃ, FreakOut Machine Learning Engineer

About yuni େاۀ͔ΒελʔτΞοϓɺݚڀػؔͳͲ͔Βػցֶशؔ࿈ͷडୗ։ൃ Λߦ͖ͬͯ·ͨ͠ σʔλυϦϒϯͳ΋ͷͮ͘Γࣄۀͱͯ͠ɺΦϯϥΠϯ໰਍ʹΑΔύʔι φϥΠζ৸۩ͷ੡࡞΋΍͍ͬͯͨΓ͠·͢ ࠓ೔͸ɺIFUFSPHFOFPVTHSBQIͷ࿩Λ͠Α͏ͱࢥ͍ͬͯ·͢ ࡢ೥຤૑ۀͨ͠ɺγʔυظʹ͋ΔελʔτΞοϓʢࣾһ໊ʣͰ͢ ػցֶशºϚʔέςΟϯάྖҬͰαʔϏε։ൃΛ͍ͯ͠·͢

ࠓ೔͓࿩͢Δ͜ͱ ϚʔέςΟϯάºػցֶश ࣮ੈքͷάϥϑͷੑ࣭ )FUFSPHFOFPVTHSBQI͔Βͷػցֶशͱ࣮Ԡ༻ ࿦จͷ࠶ݱੑʹ͍ͭͯ ·ͱΊͱ(//ք۾ʹؔͯ͠ࢥ͏͜ͱ

.BSLFUJOHʷ.BDIJOF-FBSOJOH ϚʔέςΟϯάྖҬʹ͸਺ଟ͘ͷϨΠϠʔ͕͋Γɺ ػցֶश͕ར༻͞Ε͍ͯΔ΋ͷ΋ଟ͋͘Δɻ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ άϥϑσʔλ͕ଟ͘ɺকདྷతʹ(//͕༗ޮͳͷͰ͸ʁ ͬ͘͟ΓͰ͕͢ɺҰൠతͳϑϨʔϜϫʔΫʹԊͬͯλεΫΛ঺հ͠·͢

3"$& • 3FBDIΠϯό΢ϯυ ◦ 4/4ࢪࡦͳͲͷίϯςϯπϚʔέςΟϯάɺ4&0ɺϝσΟΞͳͲͰ ϢʔβʔΛࣗࣾʹ༠ಋ͢Δ ◦ ػցֶश͕࢖ΘΕ͍ͯΔͷ͸ҎԼͷΑ͏ͳλεΫ ◦ ίϯςϯπϚʔέςΟϯάͷޮՌଌఆ ◦ ίϯςϯπ΍*OUFOUͷΩϡϨʔγϣϯʢϦίϝϯυʣ ◦ ӡ༻ܕ޿ࠂ • "DUؔ৺Λ࣋ͨͤΔ ◦ ༠ಋͨ͠જࡏސ٬ʹରͯ͠ద੾ͳࢪࡦɾಋઢΛઃܭ͢Δ ◦ ػցֶश͕࢖ΘΕ͍ͯΔͷ͸ɺ ◦ ϦʔυείΞϦϯάʢજࡏސ٬ͷॱҐ෇͚ʣ ◦ ސ٬ߦಈɾίϯςϯπ࠷దԽʢ-10ͳͲʣ ◦ λʔήςΟϯά޿ࠂ

3"$& • $POWFSUߪങʹಈ͔͢ ◦ ڵຯΛ࣋ͬͯ͘Εͨސ٬ʹߪೖ·ͰͷಋઢΛҾ͘ ◦ ػցֶश͕࢖ΘΕ͍ͯΔͷ͸ɺ ◦ ಈతՁ֨ઃఆʢηʔϧͳͲͷࢪࡦ΋ؚΉʣ ◦ ಋઢઃܭʢνϟοτϘοτͳͲʣ ◦ ϦλʔήςΟϯά޿ࠂ • &OHBHFސ٬ͱΑ͍ؔ܎Λங͘ ◦ ܧଓతʹߪೖ΍ొ࿥Λͯ͠΋Β͏ͨΊɺྑ࣭ͳؔ܎Λҡ࣋͢Δ ◦ ػցֶश͕࢖ΘΕ͍ͯΔͷ͸ɺ ◦ ΤϯήʔδΦʔτϝʔγϣϯʢ୭ʹɺԿΛɺ͍ͭɺͷࣗಈԽʣ ◦ ΧελϚʔαϙʔτʢϘοτʣ

6TFS(FOFSBUFE$POUFOUT 6($ऩू 4/4֦ࢄ ݕࡧ ޿ࠂࢪࡦ ՄࢹԽ 4/4Λى఺ʹͨ͠ίϯςϯπϚʔέͷޮՌଌఆΛࢧԉ

ϝλύεΛ௨ͯۙ͠઀ؔ܎͕ఆٛͰ͖Δ NFUBQBUIWFD4DBMBCMF3FQSFTFOUBUJPO-FBSOJOHGPS)FUFSPHFOFPVT/FUXPSLT ϚʔέςΟϯάʹ͓͚ΔHSBQI ࣮ੈքͷάϥϑ͸IFUFSPHFOFPVTͳ΋ͷ͕ଟ͍

)FUFSPHFOFPVT(SBQI"UUFOUJPO/FUXPSL 9JBP8BOH #FJKJOH6OJWFSTJUZPG1PTUTBOE5FMFDPNNVOJDBUJPOT FUBM888 DJUBUJPOT ݱ࣮ੈքͷIFUFSPHFOFPVTHSBQIʹର͠ɺϝλύεΛྡ઀ؔ܎ͱͨ͠ ֊૚BUUFOUJPOʹΑΔख๏Ͱ4P5"Λୡ੒ )FUFSPHFOFPVTHSBQIʹ͓͚ΔϝλύεΛհͨ͠ྡ઀ؔ܎Λఆٛ

)FUFSPHFOFPVT(SBQI"UUFOUJPO/FUXPSL 9JBP8BOH #FJKJOH6OJWFSTJUZPG1PTUTBOE5FMFDPNNVOJDBUJPOT FUBM888 DJUBUJPOT ϝλύεۙ๣ϊʔυϨϕϧͰͷBUUFOUJPOͱɺ ϝλύεϨϕϧͰͷBUUFOUJPOͷ֊૚తͳBUUFOUJPOΛఆٛ OPEFMFWFMBHHSFHBUJPOͰϝλύεۙ๣Λॏཁ౓ʹԠͯ͡ू໿͢Δ ڞ௨ۭؒ΁ͷࣹӨI@J Τοδͷॏཁ౓FЇ@JK ਖ਼نԽͨ͠Τοδॏཁ౓ЋЇ@JK ϝλύεʹجͮ͘ಛ௃ຒΊࠐΈ[Ї@J

)FUFSPHFOFPVT(SBQI"UUFOUJPO/FUXPSL 9JBP8BOH #FJKJOH6OJWFSTJUZPG1PTUTBOE5FMFDPNNVOJDBUJPOT FUBM888 DJUBUJPOT λεΫʹΑͬͯϝλύεͷॏཁ౓͸ҟͳΔͨΊɺ ϝλύεͷॏཁ౓ΛTFNBOUJDBUUFOUJPOͱͯ͠ಋೖ TFNBOUJDMFWFMBHHSFHBUJPOͰϝλύεΛॏཁ౓ʹԠͯ͡ू໿͢Δ ୯૚.-1ͰOPEFFNCFEEJOHΛ ඇઢܗม׵͠ɺຒΊࠐΈͷྨࣅ౓ͱ͠ ͯॏཁ౓Λܭࢉ ਖ਼نԽ ϝλύεॏཁ౓ͰBHHSFHBUJPO

)FUFSPHFOFPVT(SBQI"UUFOUJPO/FUXPSL 9JBP8BOH #FJKJOH6OJWFSTJUZPG1PTUTBOE5FMFDPNNVOJDBUJPOT FUBM888 DJUBUJPOT ϊʔυϨϕϧɺϝλύεϨϕϧͷॏཁ౓͕ݟΕΔͷͰɺͦͷ͋ͨΓͷղ ऍੑ͕ٻΊΒΕΔ৔߹ʹ࢖͑ͦ͏ ϝλύεͷઃܭ͕ඞཁͳͷͰɺ͋Δఔ౓ͷυϝΠϯ஌ࣝ͸ඞཁͦ͏ ࣮ݧ݁ՌΛݟΔݶΓϝλύεؒͷॏཁ౓͕͍͍ͩͨಉ͡ʹͳͬͯ͠· ͍ɺ݁ՌTFNBOUJDGVTJPO͕͋·Γҙຯͳ͍Α͏ʹݟ͍͑ͯΔͷͰɺ ΋ͬͱϝλύε͕όϦΤʔγϣϯ๛͔Ͱॏཁ౓͕େ͖͘ҟͳΔλεΫͰ ࢼͯ͠Έ͍ͨ

)FUFSPHFOFPVTHSBQIͷ࣮Ԡ༻ • )FUFSPHFOFPVT(SBQI/FVSBM/FUXPSLTGPS.BMJDJPVT "DDPVOU%FUFDUJPO ◦ ;JRJ-JV "OU'JOBODJBM4FSWJDFT(SPVQ FUBM $*,. DJUBUJPOT ◦ "MJQBZͰѱҙͷ͋ΔΞΧ΢ϯτΛݕग़͢ΔͨΊʹɺσόΠε΍ΞΫ ςΟϏςΟ͔ΒͳΔIFUFSPHFOFPVTHSBQI͔ΒͷػցֶशΛߦ͏ • .FUBQBUIHVJEFE)FUFSPHFOFPVT(SBQI/FVSBM/FUXPSLGPS *OUFOU3FDPNNFOEBUJPO ◦ 4IBPIVB'BO #FJKJOH6OJWFSTJUZPG1PTUTBOE 5FMFDPNNVOJDBUJPOT FUBM,%% DJUBUJPOT ◦ Ϣʔβʔ͕5BPCBPΛ։͍ͨͱ͖ʹɺաڈͷߦಈ͔ΒࣗಈతʹΫΤϦ ʢJOUFOUʣΛϦίϝϯυ͢Δ

%//ਪનք۾Ͱى͍ͬͯ͜Δ໰୊ ৽نख๏ͷग़ݱස౓͕ߴ͍σʔληοτ͕ଟذʹΘͨΔ͜ͱ ͔Βɺ4P5"͕ඇৗʹ௥͍ʹ͘͘ͳ͍ͬͯΔ 3FD4ZT#FTU1BQFSͰɺۙ೥ͷ%//ܥਪનख๏Λ ࠶ݱ࣮૷͠ൺֱͨ݁͠Ռɺݹయతͳख๏ʹ͢Βউͯͳ͍΋ͷ͕΄ͱΜͲͩͬͨ ,%% 888 3FD4ZT 4*(*3ͷ%//ؔ࿈࿦จຊͷ௥ࢼͰɺ ࠶ݱͰ͖ͨͷ͕൒෼ҎԼͷຊ͔͠ͳ͔ͬͨ ࠶ݱͰ͖ͯ΋ɺ΄ͱΜͲ͕ݹయతͳख๏ʹෛ͚ͯ͠·ͬͨ ਖ਼͍͠ϕʔεϥΠϯʢݹయత͕ͩڧྗͳख๏ʣΛਖ਼͘͠ௐ੔͠ɺ ൺֱ͠Α͏ɻ࣮૷ɺલॲཧɺϋΠύϥΛެ։͠Α͏ɻ

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ύωϧσΟεΧογϣϯ IFUFSPHFOFPVTHSBQIͷख๏ʹ͸ଞʹͲΜͳ΋ͷ͕͋Δ ͷʁ ͦ΋ͦ΋άϥϑߏ଄ͷຒΊࠐΈʹ͸ͲΜͳछྨ͕͋Δʁ ࠷ۙҰ൪໘ന͍ͱࢥͬͨ࿦จɾऔΓ૊Έ͸ͳΜͰ͔͢ʁʢෳ਺ ͋ͬͯ΋େৎ෉Ͱ͢ʂʣ