DXO (Digital Experience Optimization)

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Digital Experience Optimization (DXO)

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Growth Manager at E-commerce Marketplace App: FunNow Group Founder of E-commerce Brand: athletic introvert Co-founder of MarTech: Mida athletic introvert 👋 I’m LiRou

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What is NOT DXO? Not complete makeover Not just about CRO

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What is DXO? Unique experience Data-driven

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Why optimize your website? Scale the impact of your ads or acquisition effort Retention starts at onboarding and website

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DXO Story: -89% Form Submission Redesign of page

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DXO Story: +31% CVR Value prop optimization

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DXO Story: +8.73% CVR Social proof optimization

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DXO Story: +57% Sign-ups Social proof optimization

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DXO Story: +40% Purchases Feature optimization

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DXO Story: +45% RPV Cart page optimization

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DXO Story: +19% Purchases

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Your DXO Journey Performance 1. FCP, LCP, CLS Core Web Vitals metrics used by Google to measure user experience on websites Content/ Iteration 2. Already exists on your page Copy, message, visual hierarchy UX (User Experience) 3. Navigation, feature Personalization 4.

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High-impact DXO: High traffic page (e.g. homepage, best-seller product, ad landing page) 1. Above the fold (e.g. visible elements without scrolling) 2. Page closer to money (e.g. cart page, checkout) 3.

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Homepage Qs: Can they tell what product or service you provide? 1. Can they tell your USP? 2. Can they tell what you want them to do? 3.

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Start A/B testing to measure DXO impact www.mida.so