Chivonne Williams My Web Thesis Project Tuesday, 20 November 12 

Summary ideas 1.  MakeUpMe  is  a  makeup  and  hair  business  which   offers  services  for  all  occasions,  reviews  and  a  social   community  within  the  beauty  industry   2.  MakeUpMe  is  a  makeup  &  hair  team  which  offers   services  for  all  occasions,  raising  support  &  awareness   through  beauty  for  women  with  cancer Tuesday, 20 November 12 

1st Elevator Pitch Make  Up  Me  are  a  London-­‐based  beauty,  hair  and  make  up  team,  with  experCse  in   all  areas  of  innovaCve  beauty,  fashion  and  photographic  design.  Make  Up  Me   currently  needs  a  face  liD,  a  new  design  and  a  new  interacCve  and  personal  feel   including  social  media  and  SEO.   My  aim  would  be  to  redesign  the  site  and  the  brand,  expand  the  business  and   change  its  direcCon  and  give  it  more  of  an  online  presence  in  all  aspects.  I  would   like  to  give  clients  and  internet  browsers  more  reason  to  return  to  the  site  or  stay   on  it  longer,  other  than  to  look  at  the  work  and  prices.  I  would  like  to  add  reviews   and  social  media  like  pinterest  and  facebook  which  will  allow  them  to  look  at  new   things  each  week  and  interact  within  a  community,  jobs  for  arCsts  and  news. Tuesday, 20 November 12 

SIMILAR SITES MUST SET UP AN ACCOUNT TO VIEW CONTENT REVIEWS AND NEWS Tuesday, 20 November 12 

Make Up Me Website Portfolio gallery Services News and Blog Interactive social media- reviews and Q&A Interactive personal accounts- Public or Private ↙ ↓ ↘ ↓ ← ↙ ↙ ↘ Tuesday, 20 November 12 

Women  and  men  have  been  using  cosmeCcs  for  centuries  to  enhance  their  appearance.  Every  day  they  are  used  to  cover   imperfecCons,  enhance  or  change  features,  to  make  people  look  and  feel  beKer,  for  vanity,  media  and  medical  reasons.  There   will  always  be  a  demand  for  cosmeCcs  as  although  they  are  not  a  necessity,  image  is  everything.   When  it  comes  to  a  woman's  beauty,  it  seems  that  the  classic  English  rose  is  now  not  quite  as  natural  as  she  once  was.  With   ever  more  women  turning  to  their  trusty  make-­‐up  bag,  latest  research  from  MINTEL  finds  the  value  of  the  BriCsh  cosmeCcs   market  blossoming.  While  consumers  have  no  control  over  what  happens  with  naConal  economics,  they  can  control  their   personal  appearance  and  it  seems  that  today,  this  is  exactly  what  they  are  doing.  Indeed,  according  to  latest  research  from   Mintel  in  to  colour  cosmeCcs,  make-­‐up  displays  just  how  recession-­‐proof  the  sector  is,  with  UK  retail  sales  of  colour  cosmeCcs   puSng  on  a  good  performance  in  2011,  with  market  value  up  by  over  8%  from  2010  (when  the  market  was  valued  at  £1.28   billion)  shoring  up  sales  of  a  stunning  £1.38  billion.When  it  comes  to  individual  spending  on  make-­‐up,  BriCsh  women  well   outpace  their  female  companions  in  the  other  three  countries.   Not  everyone  knows  how  to  use  cosmeCcs  or  has  the  confidence  to  use  them.  Some  people  will  just  use  them  for  special   occasions  or  events.  They  will  always  be  used  in  media,  adverCsing  and  promoCon.  Department  stores,  You  Tube  and  print   magazines  all  assist  and  aid  women  on  how  to  do  their  make  up  and  hair.  Hairdressers  and  beauty  salons  offer  services  that   the  client  can  go  to  for  their  hair  and  make  up.  There  are  mobile  beauCcians  and  make  up  arCsts  that  also  offer  services  of  a   similar  nature  for  both  real  people  and  businesses.  Magazines  and  print  media  also  discuss  reviews  of  products  but  are   generally  done  by  professionals. In  redesigning  my  website  I  will  give  my  business  more  of  an  online  presence  as  well  as  allow  clients  to  see  previous  work.   Currently  a  lot  of  my  work  comes  from  word  of  mouth  as  my  current  site  is  not  very  acCve.  Adding  more  social  media  and   reviews  will  encourage  more  repeat  traffic  to  my  webpage  as  the  user  can  be  more  interacCve.  The  client  can  come  to  the  site   to  view  work,  to  find  services  and  price  and  further  contact  details.  The  client  can  also  see  details  of  what  the  business  has   been  up  to  via  the  news  feed/blog  and  can  interact  and  comment.  If  the  client  would  like  any  advice  on  product  or  service  the   client  can  enter  a  forum  and  talk  to  others  with  similar  quesCons  or  search  more  informaCon  on  a  product  or  service  they   would  like  to  find  out  more  about  following  other  clients  personal  reviews  and  recommendaCons.  The  client  can  also  share   this  informaCon  publicly  or  if  they  have  an  account  can  store  the  informaCon  privately  as  well  as  informaCon  about  the   services  they  use  from  us,  personal  reviews  and  shared  images.  Product  recommendaCons  and  reviews  can  later  on  be  used   for  affiliate  markeCng. MARKET RESEARCH Tuesday, 20 November 12 

2nd Elevator Pitch Make  Up  Me  is  a  London-­‐based  beauty,  hair  and  make  up  agency,  with  experCse   in  all  areas  of  innovaCve  beauty,  fashion  and  photographic  design.  Make  Up  Me   currently  needs  a  face  liD,  a  new  design  and  a  new  interacCve  and  personal  feel   including  social  media  and  SEO. My  aim  would  be  to  redesign  the  site  and  the  brand,  expand  the  business  and   change  its  direcCon  and  give  it  more  of  an  online  presence  in  all  aspects.  I  would   like  to  give  clients  and  browsers  more  reason  to  return  to  the  site  or  stay  on  it   longer  and  support  a  cause  that’s  close  to  my  heart.  I  would  like  to  add  news  and   social  media  like  pinterest  and  facebook,  which  will  allow  people  to  come  up  with   campaigns  to  support  women  with  cancer  who  need  support  with  make  up  and   hair. Tuesday, 20 November 12 

CHARITIES THAT NEED HAIR AND MAKE UP Tuesday, 20 November 12 

FUNDRAISING IDEAS Tuesday, 20 November 12 

Make Up Me Website Portfolio gallery Services News and Blog about charity campaigns Real stories and experiences Interactive social media about personal campaigns ↙ ↓ ↘ ↗ ↑ Tuesday, 20 November 12 

The  industry  for  hair  and  make  up  in  the  UK  is  crowed  and  compeCCve,  populated  with  thousand  of   independent  beauty  salons  and  mobile  therapists  the  number  of  designer  salons  is  increasing,  with  large   companies  such  as  Elizabeth  Arden  and  Clarins  providing  treatments  in  a  variety  of  venues,  including   department  stores.  AddiConally,  hundreds  of  leisure  service  providers,  such  as  hotels,  spars  and  health  clubs   offer  beauty  services  to  their  customers.  This  industry  is  populated  by  thousands  of  unqualified  and  under-­‐ qualified  operators  providing  treatments  informally  to  friends  and  family.  It  is  impossible  to  quanCfy  this   compeCCon,  but  you  can  combat  it  by  ensuring  you  provide  a  highly  professional  service  adhering  to  health  and   safety  legislaCon  and  relevant  industry  codes  of  conduct. I  also  face  indirect  compeCCon  from  cosmeCcs  and  body  care  products  retailers.  Premium.  Skincare  ranges  are   becoming  ever  more  sophisCcated  and  department  stores  selling  designer  products  oDen  employ  qualified   therapist  as  sales  staff,  which  are  able  to  dispense  advice  and  provide  free  demonstraCons. Some  of  my  main  compeCtors  are: Online hKp://www.returntoglory.co.uk/Client/Default.aspx-­‐  mobile  make  up  and  hair  service hKp://www.temptalia.com/-­‐  make  up  Cps  and  tricks hKp://www.makeupalley.com/-­‐  make  up  review  site hKp://www.joygoodman.com/-­‐  freelance  make  up  arCst hKp://premierhairandmakeup.com/-­‐  make  up  agency hKp://blush.uk.com/-­‐  mobile  make  up  and  hair You  Tube  videos Pinterest  pin  boards Print Womens  magazines Department  stores COMPETITION Tuesday, 20 November 12 

Beauty  therapist Their   services   are   facials,   manicures,   waxing,   and   massaging,   bridal   make   up,   this   merges   with   Make   Up   Me   because   I   offer   all   these   services   but   specialise   in   makeup  and  hair  styling.  Beauty  therapist  are  also  based   in  salon  and  mobile  so  they  can  build  up  there  clientele   very   quickly.   They   adverCse   mainly   on   internet   and   in   magazine   or   word   of  mouth.  I  differenCate   from   them   because   I   am   a   specialists   in   makeup   and   touching   on   skincare,   my   service   is   more   for   people   who   need   professional   services   for   special   occasions   events,   photoshoots,  fashion  and  weddings.   Freelance  makeup  ar7sts   They  offer  the  same  service  as  me  mainly  they  work  as   individuals  on  film,   fashion,   editorials  and  music  videos.   This  compeCtor  merges  with  my  services  because  myself   and   my  business  partner  offer  the  same  service  but  we   are  2   freelance  makeup  arCsts  who  have   added   beauty   skills  and  hair  skills  so  we  have  a  wider  market  to  target.   Makeup   arCsts   tend   to   use   websites   to   show   their   porfolio   of   work   to   clients.   Also   they   tend   to   have   agencies   who   find   them   the   work   who   take   a   commission.    We  will  differ  from  freelance  makeup  arCst   because   we   offer   a   wider   range   of  skills   such   as   social   interacCon,   real   reviews   and   news,   hair   styling   this   is   more  appealing  to  an  individual  and  to  a  company  as  the   offer   of   service   is   greater   than   an   individual   make   up   arCst.   Tuesday, 20 November 12 

USP WHICH EVER AVENUE I CHOOSE TO TAKE THE WEBSITE, I WOULD LIKE IT TO BE REALLY INTERACTIVE FOR ITS USERS. I WOULD DIFFER FROM OTHER SITES AS I WILL ALLOW CLIENTS TO POST PERSONAL IMAGES OR CONTENT, SOCIALISE AND SHARE INFORMATION PUBLICLY OR PRIVATELY. SOCIAL MEDIA SHARING I LIKE, FROM OTHER SITES Tuesday, 20 November 12 

Overview • Business  -­‐  The  business  of  my  website  would  be  to  provide  services  for  hair  and  make  up  for  any  ocassion.   News,  reviews  and  product  recommendaCon.  The  interacCve  and  social  media  element  of  my  site  does  not   involve  creaCng  a  revenue  stream.  It  will  either  be  a  secCon  where  clients  can  interacCve  with  each  other  and   share  reviews  on  product  and  service  privately  or  publicly.  Or  it  will  be  an  area  where  people  can  get  involved  in   raising  awareness,  supporCng  and  campaigning  for  those  who  would  benefit  from  hair  and  make  up  due  to   illness  or  unforeseen  circumstances. • Commodity  -­‐  The  benefits  of  a  user  using  my  website  would  be  to  find  a  hair  or  make  up  arCst  for  their  needs,   be  it  personal,  for  business  purposes  or  for  a  project  such  as  a  show  or  adverCsement.  The  content  will  be   informaCve  and  useful  in  helping  with  what  the  client  is  searching  for.  The  funcConality  and  user  experience  will   be  to  be  able  to  browse  and  look  at  a  galley  specific  to  their  request  or  read  up  on  further  informaCon. • Firmness  -­‐  The  technology  behind  my  website  will  be  an  effecCve  content  management  system,  good  coding  in   HTML,  CSS  and  further  coding,  also  including  stylesheets  for  print.  Following  web  standard  procedures  and   correct  semanCc  mark  up.   • Delight  -­‐  These  consideraCons  relate  to  the  aestheCc  design  of  the  site:  colour,  line,  font,  paKern,  symbolism,   associaCons  etc.  My  design  will  be  clear  and  concise,  simplisCc  and  relevant  to  its  content.  I  would  like  to  use   typography  and  grids  and  elements  from  print  design  as  inspiraCon  to  make  my  content  readable,  useable  and   asceCcally  pleasing. Tuesday, 20 November 12 

←CURRENT WEBSITE LOOK AND FEEL PREFERRED LAYOUT AND FEEL→ Tuesday, 20 November 12 

END FURTHER RESEARCH FIND OUT MORE INFORMATION ABOUT FUNDRAISING FOR A CHARITY AND USING A CHARITY NAME LOOK INTO SPONSORS START COLLECTING CONTENT FOR BLOG AND NEWS FEEDS RESEARCH FURTHER COMPETITION LOOK INTO ONLINE PAYMENT SYSTEMS LOOK INTO AUTOMATED EMAIL RESPONSES RESEARCH BUILDING PERSONAL ACCOUNTS RESEARCH “SIGN IN USING FACEBOOK” RESEARCH AFFILIATES RELEVANT TO CONTENT Tuesday, 20 November 12