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Apartments.com Introduction
Ø Owned by Classified Ventures, a strategic joint-venture
owned by five large media partners (A. H. Belo Corp.,
Gannett Company Inc., The McClatchy Company,
Tribune Company, and The Washington Post
Company),whose objectives are to collectively capitalize
on the online revenue growth opportunities in the
automotive, rental and real estate advertising categories.
Ø Began in January of 1997 as as the ApartmentsPlus
product of Visual Properties in Chicago, and was
acquired by Classified Ventures later that year. It was re-
branded as Apartments.com in March of 1998.
Ø Average of 6MM plus unique visitors, a month, and
considered most visited ILS for the past year (source
MediaMetrix)