『ユニコーン企業のひみつ』とスケーリングの考えかた / #AgileLounge 20220204

by Shintaro Kakutani

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!LBLVUBOJ   'FC "HJMF-PVOHF ʰϢχίʔϯاۀͷͻΈͭʱ ͱεέʔϦϯάͷߟ͔͑ͨ

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ୈ࡮ୡ੒R͓ങ্͍͛͋Γ͕ͱ͏͍͟͝·͢R😭

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֯୩৴ଠ࿠ @kakutani   ݸਓࣄۀओ Ұࣾ ೔ຊ3VCZͷձཧࣄ ג Ӭ࿨γεςϜϚωδϝϯτސ໰   ϑΟϤϧυϒʔτΩϟϯϓސ໰ ϝΧχΧϧΩʔϘʔυεΠον५׈ऀ

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ϢχίʔϯاۀͷͻΈͭ༁ऀ͋ͱ͕͖<ݕࡧ>

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ࠓ೔ͷ͓͸ͳ͠ w ʰϢχίʔϯاۀͷͻΈͭʱ͔Βεέʔϧ͢ΔςοΫ૊৫ Λ ࣮ݱ͢ΔͨΊͷ࿮૊ΈΛগ͠੔ཧͯ͠Έ·͢ w lΞδϟΠϧz͸εέʔϧ͠·͢ ͏·͍͘͘ͱ͸ݴͬͯͳ͍ w ʮεέʔϧͤͯ͞͏·͘΍ΔʯΑΓ͸ʮ͏·͘΍ΕΔ͜ͱΛ εέʔϧͤ͞Δʯ·ͨ͸ʮ͏·͘΍ΔͨΊʹεέʔϧͤ͞ Δʯ͜ͱΛߟ͍͑ͯ·͢ w ʮͦΕ͸ͦ͏ʯΈ͍ͨͳ࿩͕ଟ͍ͷͰɺτʔΫதͷօ͞Μ͔ ΒͷϑΟʔυόοΫΛ׻ܴ͠·͢"HJMF-PVOHF

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͓඼ॻ͖ w લఏͱͳΔՁ஋ج४ w εέʔϧ͢Δ͍͍ײ͡ͷ৬৔ͷେ౷Ұཧ࿦͸૊৫จԽ w ໨ࢦ͢૊৫จԽߴ৴པ͔ͭϋΠύϑΥʔϚϯεͳจԽ w ͳʹΛεέʔϧͤ͞Δͷ͔ w Ձ஋ͷετϦʔϜʹΞϥΠϯ͞ΕͨϑϧαΠΫϧνʔϜ w εέʔϦϯάͷͨΊʹlߦಈzΛม͑Δࢦ਑ͷࢦ਑ ͭ w εέʔϦϯάͷͨΊʹͲΜͳlߦಈzΛ͢Δ͔ͷྫ ͭ؆୯ʹ   LBLVUBOJ͕த֩ͩͱࢥ͏΋ͷ w ࢀߟจݙ

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લఏͱͳΔՁ஋ج४

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ʮʜࠨͷࣄฑʹՁ஋͕͋Δ͜ͱΛೝ Ίͭͭɺզʑ͸ӈଆͷࣄฑΛॏࢹ͢Δʯ w ϓϩδΣΫτΑΓ΋ϓϩμΫτΛ w Ξ΢τϓοτΑΓ΋Ξ΢τΧϜΛ w Ϧιʔεޮ཰ΑΓ΋ϑϩʔޮ཰Λ w ޮ཰ΑΓ΋ޮՌΛ w ༧ଌΑΓ΋దԠΛ w ίϚϯυίϯτϩʔϧΑΓ΋ϛογϣϯίϚϯυΛ w ʜ ZPVOBNFJU

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εέʔϧ͢Δ͍͍ײ͡ͷ৬৔ͷ   lେ౷Ұཧ࿦z͸   ૊৫จԽ

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૊৫จԽŪŰ

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lจԽ͸ɺ૊৫ が มԽ͢Δ؀ڥʹॱԠ で ͖Δ͔ΛܾΊΔ ࠷΋ॏཁͳཁҼ で ͢ɻͱ͜Ζ が ɺจԽʹ͸࣮ମ が ͳ͍ͨ ΊɺͦΕΛ෼ੳ͢Δͷ͸೉͘͠ɺจԽͦͷ΋ͷΛม͑Δ ͷ͸͞Βʹ೉͍͜͠ͱ で ͢ɻ ʜจԽΛҙਤతʹม͑Δͷ͸೉͍͜͠ͱ で ͢ɻγϟΠϯ が ݴ͏Α͏ʹɺʮจԽ͸ඇৗʹ҆ఆత で ɺมֵ が ࠔ೉ʯ で ͋Γɺʮ੒ޭʹࢸΔ· で ͷߟ͑ํɺײ じ ํɺੈͷதʹ ର͢Δೝࣝͳ ど ɺ グ ϧʔ プが ֶ び ɺ஝ੵͨ͠΋ͷΛ৅௃ ͢Δ΋ͷ が จԽʯ だ ͔Β で ͢ɻ ڧௐ౳͸Ҿ༻ऀʹΑΔ

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ਤ͸ʰϦʔϯΤϯλʔϓϥΠζʱ ΦϥΠϦʔɾδϟύϯ ͔ΒͷଙҾ͖Ͱ͢ɻ ݩ͸γϟΠϯͷʰ૊৫จԽվగ൛ʱ ന౧ॻ๪ ͰಡΊ·͢ ਤ૊৫จԽͷϨΠϠʔ

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https://www.lifeatspotify.com/being-here/the-band-manifesto lࢲͨͪ͸Α͘ʮ4QPUJGZྲྀʯͱ͍͏෺ݴ͍Λ͢ΔͷͰ͕͢ɺͦΕ͕۩ମతʹԿͳͷ͔Λ͖ͪΜͱఆٛͨ͠ ͜ͱ͸͋Γ·ͤΜͰͨ͠ɻʜࢲͨͪʹ͸ࣗ෼ͨͪͳΓͷ࢓ࣄͷਐΊํ͕͋Γ·͢ɻͰ͕͢ɺͳͥͦ͏ͳͬ ͍ͯΔͷ͔ɺͳͥ͜Ε͕ॏཁͳͷ͔ͱ͍͏͜ͱΛ͏·͘આ໌Ͱ͖͍ͯ·ͤΜͰͨ͠ɻ   ʢதུʣͦ͜Ͱࢲͨͪ͸ʜʮόϯυϚχϑΣετ 5IF#BOE.BOJGFTUP ʯΛެ։͠·ͨ͠zŪůŠŪ

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໨ࢦ͢૊৫จԽ w ߴ৴པจԽ w lࣗ཯ɺݖݶɺ৴པz   "VUOPOPNZ &NQPXFSNFOU BOE5SVTU   w ϋΠύϑΥʔϚϯεจԽ w lݴ͍༁ΛऔΓআ͘z 5BLFBXBZUIFFYDVTFT w lٕज़ΛҰڃࢢຽͱͯ͠ѻ͏z ʮߴ৴པจԽͱϋΠύϑΥʔϚϯεจԽʯʹ͍ͭͯ͸ʰϦʔϯΤϯ λʔϓϥΠζʱ ΦϥΠϦʔɾδϟύϯ Λࢀরͯ͠Ͷ

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lʜจԽΛม͑Δʹ͸ɺߟ͑ํΛม͑Δ͜ͱ͔Β࢝Ί Δͷ で ͸ͳ͘ɺ ど ͷΑ͏ʹৼΔ෣͑ ば ͍͍ͷ͔ɺԿΛ ͢Ε ば ͍͍ͷ͔Λม͑Δ͜ͱ͔Β࢝Ί·͢ɻ૊৫ͷจ ԽΛม͑Α͏ͱ͢Δਓͨͪ͸ɺԿΛ͍͔ͨ͠ɺ ど ͷΑ ͏ʹߦಈ͍ͨ͠ͷ͔ɺ͓ޓ͍ʹԿΛͯ͠΄͍͠ͷ͔Λ ܾΊɺͦͷͨΊͷτϨʔχϯ グ Λߦ͍ɺߦಈΛิڧ͢ Δඞཁ が ͋Γ·͢ɻͦͷ݁Ռͱͯ͠ɺจԽ͸มΘΔͷ で ͢ɻ ڧௐ౳͸Ҿ༻ऀʹΑΔ

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ͳʹΛεέʔϧ ͤ͞Δͷ͔

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lՁ஋ͷετϦʔϜʹΞϥΠϯ͞Εͨ ϑϧαΠΫϧνʔϜz w ετϦʔϜΞϥΠϯυνʔϜ w ʰνʔϜτϙϩδʔʱ w ϑϧαΠΫϧ։ൃऀ νʔϜ w ʮ/FU fl JYʹ͓͚ΔϑϧαΠΫϧ։ൃऀʕ։ൃͨ͠΋ͷ͕ӡ༻͢Δʯ   (https://techblog.cartaholdings.co.jp/entry/2019/02/04/171325) w ϗϦεςΟοΫɾςετ ςεςΟϯά w ʮϗϦεςΟοΫɾςετɿϓϩηεશମ͔ΒςετΛଊ͑ͳ͓͢ʯ   (https://note.com/globis_engineers/n/neeaad6dfd67b)

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ਤϗϦεςΟοΫɾςετ 8IPMJTUJD5FTUJOH

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εέʔϦϯάͷͨΊʹlߦಈzΛม͑Δࢦ਑ͷࢦ਑ w lࣗ཯ɺख़ୡɺ໨తz w lνʔϜϑΝʔετz w ϑΥʔΧεͷఆ·ͬͨΰʔϧͱɺ   ఆ·ͬͨΰʔϧ΁ͷΞϥΠϯϝϯτ w ٕज़త୎ӽͷ௥ڀ

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ࣗ཯ɺख़ୡɺ໨త w %SJWF ಺ൃతಈػ͚ͮ ʔʰϞνϕʔγϣϯʱ w ࣗ཯ࣗΒํ޲Λܾఆ͍ͨ͠ͱ͍͏ཉٻ "VUPOPNZ w ख़ୡࣗ෼ͷೳྗΛͲΜͲΜ্ୡ͍ͤͨ͞ͱ͍͏িಈ .BTUFSZ w ໨తࣗ෼ΑΓ΋େ͖ͳԿ͔ͷҰ෦ʹͳΓ͍ͨͱ͍͏ɺਓ๊͕ؒ͘੾๬ 1VSQPTF w े෼ͳใुΛ༩͑ͨ͏͑Ͱɺͷ࿩😇 ஶऀͷ+POBUIBOͱʰϞνϕʔγϣϯʱͱݸਓతͳ೥લͷࢥ͍ग़͸ʮJLJJLJϞνϕʔγϣϯ<ݕࡧ>ʯ   ʮࣗ཯ɺख़ୡɺ໨తʯʹ͍ͭͯ%BOJFM1JOL͕ղઆ͢Δ෼͙Β͍ͷಈը΋͋ΔΑ

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lνʔϜϑΝʔετz w νʔϜ͸ιϑτ΢ΣΞσϦόϦʔʹ͓͚Δ࠷΋ޮՌతͳ खஈͰ͋ΔɻݸਓͰ͸ͳ͍ w μϯόʔ਺Λ౿·͑ͯɺ૊৫ͷάϧʔϓͷͳ͔ͷνʔϜ਺Λ੍ݶ ͢Δ w νʔϜͷೝ஌ෛՙͷڐ༰ྔʹ߹Θͤͯɺ੹೚Λݶఆ͢Δ w νʔϜ͝ͱʹ໌֬ͳ੹೚ͷڥքΛ࡞Δ w νʔϜͷ੒ޭͷॿ͚ͱͳΔΑ͏࡞ۀ؀ڥΛม͑Δ ʰνʔϜτϙϩδʔʱͷ1BSU*ཁ఺͔ΒɻͥͻୈষʮνʔϜϑΝʔετࢥߟʯΛࢀরͯ͘͠Ε

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ϑΥʔΧεͷఆ·ͬͨΰʔϧͱɺఆ·ͬͨΰʔϧ΁ͷΞϥΠϯϝϯτ ʰϢχίʔϯاۀͷͻΈͭʱͰ͸௚઀ݴٴ͞Εͯͳ͍͚Ͳɺl4QPUJGZ&OHJOFFSJOH$VMUVSFzͷϋΠϥΠτͷͻͱͭͩͱࢥ͏κ   IUUQTTDSBQCPYJPJLJJLJ4QPUJGZ@&OHJOFFSJOH@$VMUVSF   w ΞϥΠϯϝϯτ͕ࣗ཯Λ Մೳʹ͢Δ w ߴ"MJHONFOUY   ߴ"VUPOPNZ w ໌֬ͳΰʔϧΛࣔ͢ w lͲ͏͢΂͖͔z͸೚ͤΔ

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ٕज़త୎ӽͷ௥ڀ w ͦΕ͸ͦ͏😇 w UXBEBͷʰ࣭ͱεϐʔυʱΛͲ͏ͧ w lγεςϜͷ࣋ଓՄೳੑҡ࣋࡞ۀz lHFOFSJDTVTUBJOJOHFOHJOFFSJOHXPSLz lʜςετɺσόοάɺϨΨγʔίʔυͷվળɺଞݴޠ΁ͷҠ২ɺϓϥοτϑΥʔϜόʔδϣ ϯͷߋ৽ͳͲɺγεςϜશମͷҡ࣋ʹෆՄܽͳ࡞ۀͷ͜ͱͰ͢ɻ͜ͷ࡞ۀʹར༻Մೳ࣌ؒͷ ׂΛॆͯɺ͜ΕΛश׳Խ͢Ε͹ʜҰ෦෼Ͱ΋͔ͳΓվળͰ͖Δ͸ͣͰ͢ ʰΤϯδχΞͷͨΊ ͷϚωδϝϯτΩϟϦΞύεʱ w ૊৫తʹֶͿ ZPVOBNFJUʜօ͞ΜͷऔΓ૊Έ͸ ʰνʔϜτϙϩδʔʱʹ΋l<ܯࠂ>ΤϯδχΞϦϯάϓϥΫςΟε͕جૅͰ͋Δzͱॻ͔Ε͍ͯΔΑʙ

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εέʔϦϯάͷͨΊʹlߦಈzΛม͑Δࢦ਑ͷࢦ਑ w lࣗ཯ɺख़ୡɺ໨తz w lνʔϜϑΝʔετz w ϑΥʔΧεͷఆ·ͬͨΰʔϧͱɺ   ఆ·ͬͨΰʔϧ΁ͷΞϥΠϯϝϯτ w ٕज़త୎ӽͷ௥ڀ

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εέʔϦϯάͷͨΊʹͲΜͳlߦಈzΛ͢Δ͔ͷྫ   LBLVUBOJ͕த֩ͩͱࢥ͏΋ͷ w ϛογϣϯίϚϯυํࣜͰ࢓ࣄΛఆٛ͢Δ w lमཧٕज़z ŸŘƃũūƃţ ͷݚᮎ w ఆظతͳPOϛʔςΟϯά

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ϛογϣϯίϚϯυํࣜͰ࢓ࣄΛఆٛ͢Δ w ϛογϣϯͷݪଇ w ʮ࠷ऴঢ়ଶɺ໨తɺ࠷খݶͷ੍໿ΛఆΊΔʯ w %FQMPZBCMF5SBJOJOH%JWJTJPOPGUIF+PJOU4UB ff + .JTTJPO$PNNBOEʢԾ༁ɿϛογϣϯɾίϚϯυʣ *OTJHIUTBOE#FTU1SBDUJDFT'PDVT1BQFS   https://www.mod.go.jp/asdf/meguro/center/img/03b08.pdf w 4QPUJGZͷεΫϫουͷʮϛογϣϯʯͷૂ͍΋ͨͿΜ͜ ݸਓͷݟղͰ͢   ࢲ͸ʰϦʔϯΤϯλʔϓϥΠζʱͰֶͼ·ͨ͠

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lϛογϣϯɾίϚϯυͱ͸ɺถ܉ͷ౷߹υΫτϦϯʹ͓͍ͯ࣍ͷΑ͏ʹఆ ٛ͞Ε͍ͯΔɻʜϛογϣϯɾίϚϯυͱ͸ɺ೚຿ͷ໨తΛ໌֬ʹ໋ͨ͠ ྩʹجͮ͘෼ࢄܕ࣮ߦʹΑΓ܉ࣄ࡞ઓΛ਱ߦ͢Δ͜ͱͰ͋Δɻ෇༩͞Εͨ ೚຿ΛͲͷΑ͏ʹ਱ߦ͢Δͷ͔Λ൑அ͢ΔݖݶΛݸਓʹ༩͑ɺ৴པɺҙࢤ ͷڧ͞ɺओମੑɺ൑அྗɺ૑଄ੑΛॏࢹ͠ɺ౷߹࡞ઓʹ͓͍ͯਓؒతͳཁ ૉΛൃشͤ͞ΔɻϛογϣϯɾίϚϯυΛ੒ޭͤ͞ΔͨΊʹ͸ɺ͢΂ͯͷ ෦ୂͷ෦Լࢦش׭͕ن཯͋ΔࣗൃੑΛൃش͠ɺ೚຿Λୡ੒͢ΔͨΊʹੵۃ త͔ͭओମతʹߦಈ͢Δ͜ͱ͕ٻΊΒΕΔɻ෇༩͞Εͨ೚຿ΛͲͷΑ͏ʹ ࣮ߦ͢Δ͔ͷৄࡉΑΓ΋ɺ࡞ઓͷ໨తʹয఺Λ౰ͯͯߦಈͰ͖ΔΑ͏໋ྩ ͠ɺҙࢥܾఆΛՄೳͳݶΓ෦Լʹҕ೚͢Δ͜ͱͰɺৄࡉͳࢦࣔΛ࠷খݶʹ ཈͑ɺৗʹίϛϡχέʔγϣϯΛͱΔͷͰ͸ͳ͘ɺࢦش׭͕ԿΛ๬ΜͰ͍ Δͷ͔Λཧղ্ͨ͠Ͱɺ෦Լ͕ओମతʹҙࢥܾఆΛߦ͏Α͏ʹ࢓޲͚Δɻ lຊจݙ঺հʹࣔ͞Εͨݟղ͸ɺߤۭࣗӴୂװ෦ֶߍߤۭݚڀηϯλʔʹ͓͚ΔݚڀͷҰ؀ͱͯ͠ൃද ͢Δࣥචऀݸਓͷ΋ͷͰ͋Γɺ๷Ӵল·ͨ͸ߤۭࣗӴୂͷݟղΛද͢΋ͷͰ͸͋Γ·ͤΜɻzŪůŠŪ ڧௐ౳͸Ҿ༻ऀʹΑΔ

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lमཧٕज़z ŸŘƃũūƃţ ͷݚᮎ w ٕज़త୎ӽ΁ͷ௥ڀʹ૊৫తʹऔΓ૊Έ·͠ΐ͏💪 ࠓ೔͸ׂѪ͠·͕͢ɺେࣄͳ͜ͱͳͷͰϝϯγϣϯ͚ͩͰ΋͓͖ͯ͠·͢ʜ

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ఆظతͳPOϛʔςΟϯά w lνʔϜϑΝʔετz͔ͩΒͱ͍ͬͯͻͱΓͻͱΓͷϚωδϝϯτ͕ෆཁʹͳΔ Θ͚Ͱ͸ͳͦ͞͏ ʹΈ͑Δ w ਓؒ͸୯ͳΔ૊৫ػೳͷίϯϙʔωϯτͰ͸ͳ͘ɺ૊৫ڞಉମΛߏ੒͢Δͻͱ Γͷਓؒͩͱ͍͏͜ͱΛ͔֬ΊΔ૊৫తͳ׆ಈ͸ඞཁͦ͏ ֤Ґ஥ྑ͘ɺͱ͍͏ ͜ͱΘ͚͡Όͳ͘ϚωδϝϯτͷҰ؀ͱͯ͠ w ʮԿ͔͋ͬͨΒ͍ͭͰ΋ݴͬͯʯํࣜͩͱɺݴΘΕͨͱ͖ʹ͸ख஗Εؾຯͳ͜ ͱ΋ʜ εέʔϦϯάͷจ຺Ͱ͸ಛʹ w ΞϥΠϯϝϯτɺΤεΧϨʔγϣϯɺݸਓͷ੒௕ͷͨΊͷϚΠΫϩϑΟʔυ όοΫͷλονϙΠϯτͱͯ͠΋༗ޮͰ͸͋Δ ΂ΜΓ ࢲ͸ʮPOΛఆظతʹ΍ͬͨ΄͏͕͍͍Αʯͱ͍͏܎ͳͷͰɺ   ͜Ε͸օ͞Μͷ΄͏͕͓ৄ͍͠ͱࢥ͍·͢ɻʮνʔϜʯʹؙ౤͛͠ͳ͍

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εέʔϦϯάͷͨΊʹͲΜͳlߦಈzΛ͢Δ͔ͷྫ   LBLVUBOJ͕த֩ͩͱࢥ͏΋ͷ w ϛογϣϯίϚϯυํࣜͰ࢓ࣄΛఆٛ͢Δ w lमཧٕज़z ŸŘƃũūƃţ ͷݚᮎ w ఆظతͳPOϛʔςΟϯά

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ࢀߟจݙ ςοΫ૊৫ Ͱͷ࣮ફͷͨΊʹ֓೦Λʮ຋༁ʯ͠ͳͯ͘ࡁΉ   ೔ຊޠॻ੶͕૿͖͑ͯͯ΂ΜΓͰ͢Ͷ

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·ͱΊ

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εέʔϦϯάͷͨΊʹlߦಈzΛม͑Δࢦ਑ͷࢦ਑ w lࣗ཯ɺख़ୡɺ໨తz w lνʔϜϑΝʔετz w ϑΥʔΧεͷఆ·ͬͨΰʔϧͱɺ   ఆ·ͬͨΰʔϧ΁ͷΞϥΠϯϝϯτ w ٕज़త୎ӽͷ௥ڀ

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εέʔϦϯάͷͨΊʹͲΜͳlߦಈzΛ͢Δ͔ͷྫ   LBLVUBOJ͕த֩ͩͱࢥ͏΋ͷ w ϛογϣϯίϚϯυํࣜͰ࢓ࣄΛఆٛ͢Δ w lमཧٕज़z ŸŘƃũūƃţ ͷݚᮎ w ఆظతͳPOϛʔςΟϯά

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!LBLVUBOJ   'FC "HJMF-PVOHF ʰϢχίʔϯاۀͷͻΈͭʱ ͱεέʔϦϯάͷߟ͔͑ͨ