Tweet
Tweet

Slide 1

Slide 1 text

σβΠφʔͱࣄۀͷؔΘΓ 5 Dec 2014 KUNIORI MAEDA Livesense Inc. Designer _CREATIVE INSIGHTS Design in relation to business enterprise

Slide 2

Slide 2 text

גࣜձࣾϦϒηϯε Introduction σβΠφʔ Favorite TV ϚΤμΫχΦϦ Formula1® / Top Gear MSX casio mx-10 _CREATIVE INSIGHTS The first PC Peugeot 406 coupe / MINI Cooper Clubman / Citroen C4 Picasso Favarite car BANDAI NO PLAMODEL Hobby

Slide 3

Slide 3 text

_CREATIVE INSIGHTS Introduction

Slide 4

Slide 4 text

_CREATIVE INSIGHTS

Slide 5

Slide 5 text

ࣄۀͷ໨ඪ΍ݱঢ়Λ஌Δ͜ͱ͔ΒσβΠϯ͸࢝·Δ ࣄۀΛ஌Δ _CREATIVE INSIGHTS Scene 1

Slide 6

Slide 6 text

ࣄۀ,1*ͷਐ௙Λຖ೔ڞ༗ _CREATIVE INSIGHTS ໨ඪ஋ ݱ࣌఺ ୡ੒཰ ண஍ݟࠐΈ ਪܭୡ੒཰ ਪఆ໨ඪࠩ෼ Ԡื਺ YYYYYY YYYYYY ࠾༻཰ YYYYYY YYYYYY 66࠾༻཰ YYYYYY YYYYYY ਪఆച্ YYYYYY YYYYYY

Slide 7

Slide 7 text

͋ ݄Ԡื໨ඪͷڞ༗ _CREATIVE INSIGHTS ໨ඪԠื ࣮Ԡื૯਺

Slide 8

Slide 8 text

εΫϥϜ։ൃ Backlog Refinement Sprint Retrospective Sprint Planning ࣍ͷࢪࡦɾվળҊΛܾఆ͢Δ ࢪࡦͷϙΠϯτΛνʔϜͰݕ౼͠ɺ༏ઌॱҐͳͲΛܾΊͯ։ൃʹ͸͍Δɻ ࠓεϓϦϯτͰߦͬͨ͜ͱΛ,15ͰৼΓฦΓ All Sync ࣄۀ෦શମͷਐ௙ڞ༗ձٞ _CREATIVE INSIGHTS

Slide 9

Slide 9 text

_CREATIVE INSIGHTS Scene 2 ݱঢ়ͷ໰୊఺Λௐ΂ɺࢪࡦΛݕ౼͢Δ ࢪࡦΛߟ͑Δ

Slide 10

Slide 10 text

୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰ͸ɺ੒Ռ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛ࢖ͬͯௐࠪɾ෼ੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ

Slide 11

Slide 11 text

୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰ͸ɺ੒Ռ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛ࢖ͬͯௐࠪɾ෼ੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ Google Analytics Ͳͷϖʔδ͕Α͘ݟΒΕͯΔ͔ɺͲͷϖʔδͰ཭୤͕ଟ͍͔ͳͲ ϢʔβʔͷߦಈΛ೺Ѳ͠վળޮՌ͕ظ଴Ͱ͖Δͱ͜ΖΛௐࠪ͠·͢ɻ ΢Σϒղੳ

Slide 12

Slide 12 text

_CREATIVE INSIGHTS ਺஋͚ͩͰ͸ݟ͑ͮΒ͍λοϓྖҬͳͲ͸ɺ ώʔτϚοϓπʔϧͳͲ΋ར༻ͯ͠ ͲͷϖʔδͷͲ͜ͷՕॴ͕໰୊ͳͷ͔Λ ΑΓৄࡉʹௐ΂ͨ͏͑ͰɺϢʔβʹͱͬͯ ࠷ળͷ6*վળ͸ͳʹ͔Λݕ౼͠·͢ɻ User Insight ώʔτϚοϓπʔϧ

Slide 13

Slide 13 text

_CREATIVE INSIGHTS ͲΜͳࢪࡦΛߦ͏͔ܾఆͨ͠Βɺ։ൃʹೖ͍͖ͬͯ·͢ɻ ϦϦʔε͢Δ͜ͱ͕ɺ໨తͰ͸ͳ͘Ͳͷ͘Β͍ޮՌ͕͋Δ͔"#ςετΛ࣮ࢪ͠·͢ɻ %-10 "#ςετπʔϧ

Slide 14

Slide 14 text

_CREATIVE INSIGHTS _CREATIVE INSIGHTS Scene 3 "#ςετͷ݁ՌɺͲͷΑ͏ͳޮՌ͕͔͋ͬͨ೺Ѳ͢Δ ޮՌΛݟΔ

Slide 15

Slide 15 text

_CREATIVE INSIGHTS ݕࡧ݁Ռ"#ςετ OLD NEW

Slide 16

Slide 16 text

%-10Λ࢖ͬͯͷ"#ςετ _CREATIVE INSIGHTS %&4*(/ 66 $73 վળ཰ վળ৴པ౓ ඇνϟϯϓ཰ 0-% /&8 ͍͍݁Ռ΋ѱ͍݁Ռ΋ɺ·ͣ͸਺஋తʹมԽ͕͋Δ͔͕ॏཁɻ มԽ͕͋Δ͜ͱͰݪҼ͕ಛఆͰ͖ɺ࣍ͷࢪࡦͷԾઆ΋ཱͯ΍͍͢ɻ

Slide 17

Slide 17 text

_CREATIVE INSIGHTS %&4*(/ 66 $73 վળ཰ վળ৴པ౓ ඇνϟϯϓ཰ UZQF" UZQF# UZQF$ UZQF% UZQF& ೉͍͠ͷ͕ɺޮՌ͕ඍົͳͱ͖ɻ UZQF" UZQF# UZQF$ UZQF% UZQF&

Slide 18

Slide 18 text

_CREATIVE INSIGHTS ݁ՌʹΑͬͯ͸ɺݹ͍σβΠϯʹ໭͢͜ͱ΋ɻ ൵͍͚͠Ͳɺ ͜Εઓ૪ͳͷΑͶɻ by Sleggar Law

Slide 19

Slide 19 text

_CREATIVE INSIGHTS ͨͩݹ͍ͷʹ໭ͯ͠΋ɺҙຯ͕ͳ͍ͷͰ ԿނޮՌ͕ͳ͔ͬͨͷ͔ݕূ͠ɺΊ͛ͣʹ࠶νϟϨϯδ ·ͩ·ͩʔ by Sleggar Law

Slide 20

Slide 20 text

_CREATIVE INSIGHTS Scene 4 ୹ظతͳ݁Ռ΋ॏཁͰ͕͢ɺ௕ظతͳࢹ఺΋ಉ࣌ʹߟ͑Δ ௕ظతͳઃܭ

Slide 21

Slide 21 text

શମΛแׅͨ͠ࢹ఺ͰσβΠϯ͢Δɻ খ͍͞λεΫͰ΋ύʔπͷվળ͚ͩʹཹ·Βͣɺࢪࡦͱฏߦͯ͠ Ұ؏ੑͷ͋ΔσβΠϯʹϒϥϯσΟϯάपΓ΋ڧԽ͢Δɻ

Slide 22

Slide 22 text

ΨΠυϥΠϯΛઃ͚ɺύʔπ΋Ϟδϡʔϧ୯ҐͰ੔ཧ͢Δ "#ςετͰύʔπ͕૿࢈͞ΕΔͱɺංେԽͯ͠σβΠϯʹҰ؏ੑ͕ͳ͘ͳΔɻ ͦΕΛ๷͙ͨΊʹύʔπϦετΛ࡞੒ͯ͠؅ཧɻ

Slide 23

Slide 23 text

"#ςετ͚ͩ΍ͬͯΕ͹͍͍αΠτʹͳΔͷʁ _CREATIVE INSIGHTS

Slide 24

Slide 24 text

_CREATIVE INSIGHTS Scene 5 Ϣʔβʔʹਅʹ࢖ͬͯ΋Β͑ΔαʔϏε΁ σβΠφʔͷҙࢤ

Slide 25

Slide 25 text

͋ͨΓ·͑Λɺൃ໌͠Α͏ɻͱ͍͏ϏδϣϯΛ࣮ݱ͢ΔͨΊʹɺར༻͢ΔϢʔβʹ৴པ͞Εɺ ແͯ͘͸ͳΒͳ͍αʔϏεΛ࡞Γ্͍͛ͯͨ͘Ίͷຊ࣭Λଊ͑ͨσβΠϯ͕Ͱ͖Δਓࡐ΁ ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy _CREATIVE INSIGHTS Scene 5

Slide 26

Slide 26 text

ࣄۀͷ໨త΍ɺࢪࡦͷҙਤΛཧղͨ͠͏͑Ͱ σβΠϯͰ͖͍ͯΔ͔ɻ ҧ࿨ײͷ෷১ ڞ૑ ҙਤͷ࣮ݱ ࡞੒ͨ͠σβΠϯ͸ϢʔβʹࠞཚΛট͘ ૷০΍6*ʹͳ͍ͬͯͳ͍͔ɻ σβΠφ͚ͩͷࣗݾຬ଍ʹͳ͍ͬͯͳ͍͔ɻ νʔϜͰߟ͑ɺٞ࿦͍͋͠Ϣʔβʔʹͱͬͯ Θ͔Γ΍͘͢࢖͍΍͍͢΋ͷʹͳ͍ͬͯΔ͔ɻ ࣋ଓՄೳͳϒϥϯσΟϯά αʔϏεΛ௕ظతʹൟӫͤ͞ΔͨΊʹɺ Ұ؏ͨ͠σβΠϯදݱ΍டং͋Δϧʔϧͷ ߏங͕Ͱ͖͍ͯΔ͔ɻ Essential Design Focus on Question Collaborative Design Sustainable Brand _CREATIVE INSIGHTS Scene 5 ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy

Slide 27

Slide 27 text

_CREATIVE INSIGHTS ·ͱΊ ϦϒηϯεͷσβΠφʔͱ͸ Last Scene

Slide 28

Slide 28 text

͍ΖΜͳ৬छͷϝϯόʔ͕͍·͕͢ɺνʔϜͰσβΠϯΛ૑Δͱ͍͏ҙ͕ࣝେࣄɻ ͦΕΏ͑ʹɺσβΠϯදݱʹରͯ͠͸੹೚Λ΋ͬͯ࡞ΓࠐΉɻ σβΠφʔͱ͍͏৬छʹͱΒΘΕͳ͍ Livesense Design Philosophy _CREATIVE INSIGHTS

Slide 29

Slide 29 text

ϏδωεΛ੒௕ͤ͞ΔͨΊʹ ೳಈతʹಈ͚Δ͔ Livesense Design Philosophy _CREATIVE INSIGHTS ࢪࡦΛड͚Δ͚ͩͳ͘ɺࣗΒ΋࢓ࣄΛੜΈग़࢟͢੎͕େࣄ

Slide 30

Slide 30 text

ྖҬԣஅ͢Δ͜ͱͰ ͋Βͨͳ໰୊ղܾʹऔΓ૊Ή Livesense Design Philosophy _CREATIVE INSIGHTS

Slide 31

Slide 31 text

ϢʔβʔʹͱͬͯɺՁ஋͋ΔαʔϏεΛ Livesense Design Philosophy _CREATIVE INSIGHTS

Slide 32

Slide 32 text

Livesense Design Philosophy _CREATIVE INSIGHTS ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ ҰॹʹαʔϏεΛ૑Γ͍ͨσβΠφʔઈࢍେืू Α͒ԶͷͶ͙ΒͲ͜ʁ by Sleggar Law

Slide 33

Slide 33 text

͋ ͨ Γ · ͑ Λ ɺ ൃ ໌ ͠ Α ͏ ɻ