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Collaborative
 Software Development in a social world Patterns for

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2. Broadcast 1. Act 3. Condense 4. Decide

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!v3.0

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@matthewmccull

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T

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99th "

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86th "

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passed the NYT "

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chasing Netflix "

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Assembler

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VB

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Java

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1MB data != 1MB knowledge

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Enhance your software development
 with this one easy trick

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if (data) then (knowledge) collaboration

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Human Email Auto Responders Mailing Lists Spreadsheets Calendar Events Meeting Notes Proposal Documents Pitch Decks Customer Transactions Analytics Results Survey Results Tweets Performance Monitors Bug Reports Work Tickets Build Logs Change Logs Server Logs Audit Logs

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data++ != knowledge++

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data

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data

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data

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data

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create Business Value

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Problem !

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Solution?

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1 + 1 = [ [ (9 × 3) / 3 ] / 3 ] – 1

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2. Broadcast 1. Act 3. Condense 4. Decide

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Tools "

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easy

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easy…

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easy…right?

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Humans #

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What’s the problem?

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I wanted to help make it easier sustainable software development is Hard

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What are the hardest things about software development, today?

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Projects frequently get stuck in the planning phase 10. $

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Stakeholders want regular progress reports 9. $

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Our devs want self-organizing, startup culture teams 8. $

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I don’t know who to assign to architectural projects 7. $

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We can’t easily find out who’s 
 a domain expert 6. $

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We don’t know how to optimize 
 for continual learning 5. $

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No one wants to do the repetitive data-processing tasks 4. $

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We have a difficult time 
 attracting top talent 3. $

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We struggle to to accurately estimate projects 2. $

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The stream of project info is overwhelming us all 1. $

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“Our job is to find a
 few intelligent things to do,
 not to keep up with every damn thing in the world.” –Charlie Munger, Partner at Bershire Hathaway

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let’s walk through the 4 Steps

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2. Broadcast 1. Act 3. Condense 4. Decide

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“It is not enough to just have a good idea.
 Only when you act, when you implement,
 do you truly innovate. –Tom Kelley, Jonathan Littman: The Ten Faces of Innovation

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act Early %

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Post &

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“Inspiration Is for Amateurs The Rest of Us Just Show Up and Get to Work” –painter Chuck Close

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Commit &

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topic branches master branch

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“Many accounts… note a "missing hyphen" when a weak radio-guidance signal triggered the rare use of error-recovery software which
 lacked a hyphen in an equation, causing miscalculation or truncation of the remainder of the equation,
 which then pointed the rocket downward.” –Postmortem of Mariner I mission

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“Fail often to succeed sooner” –Tom Kelley, Ideo

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automate liberally %

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Automate!

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I’ve acted. Now what?

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2. Broadcast 1. Act 3. Condense 4. Decide

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“…when the amount of information available to people increases much faster than our techniques for processing it, then we can get ourselves in a lot of trouble.” –Nate Silver, author of The Signal and the Noise

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open everything %

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Help!

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“most of your computer science career will be single data source, single CPU, single threaded processing. Don’t worry about chapter 7.” –my most incorrect university professor, ever

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target broadcasts %

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“Running a fundamentally different approach to decision-making, being much more transparent in the way a company communicates, and… having a CEO that is absolutely focused on innovation is something that any company can do.” –JONATHAN ROSENBERG, Former SVP of Products at Google

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broadcast secrets %

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“We… take the presentations that were given to the board of directors, and we show them to every employee in the company in order to promote communication. And we have a huge disclaimer about, it’s private information… We’ve never had a leak.” –Eric Schmidt, Executive Chairman, Google

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work asynchronously %

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How do I make sense of it all?

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2. Broadcast 1. Act 3. Condense 4. Decide

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3.5 billion docs '

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Performance Monitors Bug Reports Work Tickets Build Logs Change Logs Server Logs Audit Logs github CI Build Results Deploy Results Release Notes

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“Humans are by nature, single-threaded processors. much of what I do every day is to evaluate which threads are noise and which are signal. unmanaged, my world moves towards 100% noise. ” –Jesse Newland, Ops at Github

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Human Email Auto Responders Mailing Lists Spreadsheets Calendar Events Meeting Notes Proposal Documents Pitch Decks Customer Transactions Analytics Results Survey Results Tweets Performance Monitors Bug Reports Work Tickets Build Logs Change Logs Server Logs Audit Logs

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leverage computation %

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unify information %

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Dashboard (

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context matters %

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where’s the Value?

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2. Broadcast 1. Act 3. Condense 4. Decide

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decide iteratively %

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do we Have to Change?

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“Innovation is now recognized as
 the single most important ingredient
 in any modern economy.” –The Economist, Thanksgiving for innovation

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no

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“It is not necessary to change. Survival is not mandatory.” –W. Edwards Deming

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@matthewmccull