Distribution
Production
industrial mindset
Ideate Specifications
Frame
Design Phase
Slide 10
Slide 10 text
Emanuela
@brassy
Working at
ux designer for Firefox
Slide 11
Slide 11 text
36.03% of market share in germany
StatCounter Global Stats
August 2017
Slide 12
Slide 12 text
Firefox Quantum
new. fast. fierce.
available in release by november 14
or right now in beta or in the
developer edition
Slide 13
Slide 13 text
No content
Slide 14
Slide 14 text
markets are
hard to predict
Slide 15
Slide 15 text
today everything is software
Slide 16
Slide 16 text
6/10 top 10 companies in the world
are tech companies
Slide 17
Slide 17 text
software
is easy to change
Slide 18
Slide 18 text
Recall a product is way more expensive
than a bug-fix
Slide 19
Slide 19 text
flexibility
& resilience
Slide 20
Slide 20 text
rethink how we create
digital product and services
Slide 21
Slide 21 text
“
Alberto Brandolini
Introducing Eventstorming
Few people have done
more harm to software
development than those
advocating that is like
“building a house”.
Slide 22
Slide 22 text
making software
as hardware
Slide 23
Slide 23 text
the water-scrum-fall
Slide 24
Slide 24 text
Marketing &
Sales
the water-scrum-fall
Slide 25
Slide 25 text
Marketing &
Sales
Stakeholde
rs
the water-scrum-fall
Slide 26
Slide 26 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
the water-scrum-fall
Slide 27
Slide 27 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
the water-scrum-fall
Slide 28
Slide 28 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
User
Research
Team
the water-scrum-fall
Slide 29
Slide 29 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
User
Research
Team
the water-scrum-fall
Specs!
Slide 30
Slide 30 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
Dev Team
User
Research
Team
the water-scrum-fall
Specs!
Slide 31
Slide 31 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
the water-scrum-fall
Specs!
Slide 32
Slide 32 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
Users
the water-scrum-fall
Specs!
Slide 33
Slide 33 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
Users
the water-scrum-fall
Specs!
Slide 34
Slide 34 text
Marketing &
Sales
Stakeholde
rs
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
Users
the water-scrum-fall
Specs!
Slide 35
Slide 35 text
design as
planning for
the future
Slide 36
Slide 36 text
designers focus is before the launch
Slide 37
Slide 37 text
What about
user research?
Slide 38
Slide 38 text
“
Brian Nosek
Estimating the reproducibility of psychological science
Over half of psychology
studies fail
reproducibility test.
Slide 39
Slide 39 text
Subject selection bias
Poor experimental control
Inconsistent measurement
Demand characteristics
Inadequate consideration of statistical power
Partial reporting
Post-hoc cherry picking of significant results
Why research fails
Slide 40
Slide 40 text
people don’t know what they want
until they’re using it
Slide 41
Slide 41 text
capture learnings
and react rapidly
Slide 42
Slide 42 text
decisions are less important
if it’s easy to adjust our course
Slide 43
Slide 43 text
baby steps
Slide 44
Slide 44 text
Think
Make
Check
Slide 45
Slide 45 text
Think Make Check
Sketch Decide
the “5 days” approach
Slide 46
Slide 46 text
running one experiment
is easy…
Matteo Cavucci
“
Slide 47
Slide 47 text
running experiments at scale
is hard!
Matteo Cavucci
“
Slide 48
Slide 48 text
devOps
Slide 49
Slide 49 text
devOps
is not developer operations
Slide 50
Slide 50 text
“
Jez Humble
Notes around the devOps manifesto
Delivery teams run software
products - not projects -
that run from inception to
retirement
Slide 51
Slide 51 text
you build it,
you run it
DevOps Mantra
Slide 52
Slide 52 text
observing
the product
Slide 53
Slide 53 text
devOps is
all about feedback
Slide 54
Slide 54 text
design as a continuous
conversation
designOps
Slide 55
Slide 55 text
a two-way conversation
Slide 56
Slide 56 text
building shippable software is
expensive, but effective
Slide 57
Slide 57 text
minimise efforts,
maximise feedback
Slide 58
Slide 58 text
A.I. and machine learning
Slide 59
Slide 59 text
experiments require automation and
organisational structure
Slide 60
Slide 60 text
Design System,
a product servings other products
Slide 61
Slide 61 text
does your company have
a pattern library or a style guide?
Slide 62
Slide 62 text
make the right choice
the easiest choice
Slide 63
Slide 63 text
tweet…
Slide 64
Slide 64 text
design system is a shared
language
Slide 65
Slide 65 text
faster generation of experiments,
easier to create multiple variants
Slide 66
Slide 66 text
enable other
to design
Slide 67
Slide 67 text
No content
Slide 68
Slide 68 text
No content
Slide 69
Slide 69 text
No content
Slide 70
Slide 70 text
design
infrastructure
Slide 71
Slide 71 text
No content
Slide 72
Slide 72 text
No content
Slide 73
Slide 73 text
No content
Slide 74
Slide 74 text
No content
Slide 75
Slide 75 text
No content
Slide 76
Slide 76 text
No content
Slide 77
Slide 77 text
No content
Slide 78
Slide 78 text
unique
source-of-truth
Slide 79
Slide 79 text
design tokens, design decisions
make it easy to implement
Slide 80
Slide 80 text
design
decision
Slide 81
Slide 81 text
token
data
(.JSON)
design
decision
Slide 82
Slide 82 text
iOS
Web
token
data
(.JSON)
design
decision
token
data
(.xml) Android
token as
variables
(.css)
token as
variables
(.sass)
Slide 83
Slide 83 text
iOS
Web
token
data
(.JSON)
design
decision
token
data
(.xml) Android
token as
variables
(.css)
design
system
website
npm
module
sketch color
palette
keynote
color palette
addons
website
token as
variables
(.sass)
Slide 84
Slide 84 text
iOS
Web
token
data
(.JSON)
design
decision
token
data
(.xml) Android
token as
variables
(.css)
design
system
website
npm
module
sketch color
palette
keynote
color palette
the next hot
thing!
addons
website
token as
variables
(.sass)
Slide 85
Slide 85 text
No content
Slide 86
Slide 86 text
start with but don’t stall
with just color & type.
Slide 87
Slide 87 text
focus on what
really matter
Slide 88
Slide 88 text
making your design
more accessible
Slide 89
Slide 89 text
making your design
more future-friendly
Slide 90
Slide 90 text
making your design
more performant
Slide 91
Slide 91 text
making your design
more resilient
Slide 92
Slide 92 text
define micro-interactions
and animations
Slide 93
Slide 93 text
build a conversation
with the users
Slide 94
Slide 94 text
you run it,
you design it
Slide 95
Slide 95 text
design
the feedback
Slide 96
Slide 96 text
No content
Slide 97
Slide 97 text
No content
Slide 98
Slide 98 text
me!
Slide 99
Slide 99 text
delight
the user
Slide 100
Slide 100 text
everything is automate!
so, what now?
Slide 101
Slide 101 text
organisational
structures
Slide 102
Slide 102 text
Cross functional
the product team
Slide 103
Slide 103 text
Cross functional
End-to-end value creation
the product team
Slide 104
Slide 104 text
Cross functional
End-to-end value creation
Domain experts
the product team
Slide 105
Slide 105 text
Cross functional
End-to-end value creation
Domain experts
May (or may not!)
include a designer
the product team
Slide 106
Slide 106 text
user-driven iterations
Product Team
co-creation of value driven by
experiments
feedback!
Users
Production
Environment
Slide 107
Slide 107 text
dynamic strategy
Product Team
co-creation of value driven by
experiments
purpose
feedback!
feedback!
Users
Strategy
Production
Environment
Slide 108
Slide 108 text
design as a service
Product Team
Users
Strategy
co-creation of value driven by
experiments Production
Environment
purpose
feedback!
pull, not push!
feedback!
feedback!
DesignOps
Slide 109
Slide 109 text
Includes designers, developers, data
analysts
designOps team
Slide 110
Slide 110 text
Includes designers, developers, data
analysts
Provides the design infrastructure
designOps team
Slide 111
Slide 111 text
Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
designOps team
Slide 112
Slide 112 text
Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
designOps team
Slide 113
Slide 113 text
Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
Ideates org-wide solutions
designOps team
Slide 114
Slide 114 text
Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
Ideates org-wide solutions
Scales up local optimised solutions
designOps team
Slide 115
Slide 115 text
Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
Ideates org-wide solutions
Scales up local optimised solutions
[…]
designOps team
Slide 116
Slide 116 text
governance
Slide 117
Slide 117 text
no magic
spell
Slide 118
Slide 118 text
design for learning
experimenting is part of the design process
Slide 119
Slide 119 text
everyone in your organisation should be able
to produce high quality design artefacts
Slide 120
Slide 120 text
launching a new feature is just the
beginning of a continuous design process
Slide 121
Slide 121 text
Emanuela Damiani
Thank you
Scale Your Design Up
Code.Talks — Hamburg — September 28, 2017